Séminaires de Recherche en Marketing

Les séminaires de recherche du département visent à favoriser les échanges intellectuels et à fournir une plateforme de discussion sur les dernières avancées dans le domaine du marketing.

Les séminaires organisés par le département Marketing de NEOMA abordent tous les domaines de recherche relatifs au marketing. Ils sont ouverts à tous.

Contact : Ismail Erzurumlu et Haosheng FAN, coordinateurs des séminaires pour le département Marketing.

2025-2026 Seminars

The schedule will be updated in a regular basis

• 18 Sep, 2025
• 21 Oct, 2025

2024-2025 Seminars

• Der-Wei Huang, Assist. Prof. - The Chinese University of Hong Kong - Should I Talk about Cancer? Onset Controllability and Relatedness Shape Skepticism and Sympathy toward Health Self-Disclosures in Crowdfunding
• Jiming Wu, PhD candidate - NEOMA BS - Social Identity in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media
• Micheal van der Borgh, Prof. - Copenhagen Business School- Managing the Buyer-Seller Interface Across Sales Transactions: The Role of Reciprocal Discounting
• Sundar Bharadwaj, Prof. -University of Georgia - Research Examining the Role of Marketing in Climate Action and Sustainability
• Nicholas Ind, Prof. - Kristiania University of Applied Sciences & Oriol Iglesias, Prof. - ESADE Business School - Bringing sustainability strategies to life: the role of conscientious brands
• Abhishek Borah, Assoc. Prof. – INSEAD - Assessing Consumer Visual Interest and Its Impact on Brand Premium: An Empirical Approach Using Image and Text Search Data
• Delphine Dion, Prof. - ESSEC BS - Avant-Garde Market Driving
• Maria-Carolina               Zanette , Assoc. Prof. - NEOMA BS - Problematizing Authenticity through the Commoditization of Otherness
• Tianjiao Yu, Assist. Prof. - NEOMA BS - The (un)willingness to recycle stigmatized products