
MARKOVIC Stefan
Doctorat en Sciences de Gestion
Marketing
Le Professeur Stefan Markovic est titulaire d'un doctorat en sciences de gestion (avec distinction et distinctions internationales), d'un master de recherche en sciences de gestion, ainsi que d'un baccalauréat et d'un master en administration des affaires de l'ESADE Business School, Universitat Ramon Llull, Espagne. Il est actuellement Professeur de marketing et Responsable du Département d'enseignement Marketing à NEOMA Business School, France. De plus, le Professeur Markovic est co-rédacteur en chef de Business Ethics, the Environment & Responsibility, et rédacteur associé pour la recherche interdisciplinaire chez Industrial Marketing Management. Il est également membre du comité exécutif et président du groupe d'intérêt spécial sur l'image de marque de l'Académie européenne du marketing (EMAC).
Les recherches du Professeur Markovic portent sur diverses intersections entre le marketing, l’image de marque, l’innovation et l’éthique. Il a publié plusieurs articles dans des revues académiques internationales renommées, notamment Business & Society, IEEE Transactions on Engineering Management, Industrial Marketing Management, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Psychology & Marketing, Technological Forecasting & Social Change et Technovation.
Avant de rejoindre NEOMA Business School, le Professeur Markovic était membre du corps professoral du département de marketing de la Copenhagen Business School au Danemark, ainsi que Président du pôle de recherche en éthique du marketing, Co-Président du pôle de recherche Advances in Branding et coordinateur de la mineure MSc en marketing et innovation.
Domaines de spécialisation
- Commercialisation de la marque
- Innovation
- Ethics / Responsabilité Sociale de l'Entreprise
Récentes contributions académiques
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FILIPOVIC, J., M. GORTON, S. MARKOVIC, "Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory", Psychology and Marketing, Février 2025
DOI : 10.1002/mar.22188 -
MARKOVIC, S., N. S. DAVCIK, P. SHARMA, "Ethical ramifications of the dark side of business practices in the international business area", Business Ethics, the Environment and Responsibility, Octobre 2024
DOI : 10.1111/beer.12747 -
KOCK, F., A. LINDGREEN, S. MARKOVIC, "Introduction to the Research Handbook on Tourism, Complexity and Uncertainty" dans Research Handbook on Tourism, Complexity and Uncertainty., Florian Kock, Adam Lindgreen, Stefan Markovic Eds, Edward Elgar Publishing, pp. 1-6, 2024
DOI : 10.4337/9781802203486.00008
Article
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FILIPOVIC, J., M. GORTON, S. MARKOVIC, "Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory", Psychology and Marketing, Février 2025
DOI : 10.1002/mar.22188 -
LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Open innovation where it really matters: The U-shaped relationship between relative open innovation and innovation performance in developing countries", IEEE Transactions on Engineering Management, Novembre 2024, vol. 71, pp. 15540-15554
DOI : 10.1109/TEM.2024.3490982 -
KOPORCIC, N., S. MARKOVIC, "Corporate Sustainability Reporting: Shifting from Optional Due Diligence to Mandatory Duty", Business Ethics, the Environment and Responsibility, Novembre 2024
DOI : 10.1111/beer.12753 -
MARKOVIC, S., N. S. DAVCIK, P. SHARMA, "Ethical ramifications of the dark side of business practices in the international business area", Business Ethics, the Environment and Responsibility, Octobre 2024
DOI : 10.1111/beer.12747 -
IGLESIAS, O., M. MINGIONE, N. IND, S. MARKOVIC, "How to build a conscientious corporate brand together with business partners: A case study of Unilever", Industrial Marketing Management, Février 2023, vol. 109, pp. 1-13
DOI : 10.1016/j.indmarman.2022.12.008 -
MARKOVIC, S., N. KOPORCIC, G. SAMARA, R. BARKEMEYER, "Sustainability and interactive network branding in fast‐changing business environments", Business Ethics, the Environment and Responsibility, Juillet 2023, vol. 32, no. 3, pp. 877-881
DOI : 10.1111/beer.12557 -
MARKOVIC, S., O. IGLESIAS, N. IND, "Conscientious business-to-business organizations: Status quo and future research agenda", Industrial Marketing Management, Juillet 2023, vol. 112, pp. A8-A11
DOI : 10.1016/j.indmarman.2023.05.021 -
MOGHADDAM, E. N., A. ALIAHMADI, M. BAGHERZADEH, S. MARKOVIC, M. MICEVSKI, F. SAGHAFI, "Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems", Technovation, Février 2023, pp. 102679
DOI : 10.1016/j.technovation.2022.102679 -
MARKOVIC, S., O. IGLESIAS, J. QIU, M. BAGHERZADEH, "The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness", Business and Society, Octobre 2022, vol. 61, no. 7, pp. 1773-1803
DOI : 10.1177/00076503211053021 -
DIMA, J., R. BARKEMEYER, G. SAMARA, S. MARKOVIC, "The SDGs: A change agenda shaping the future of business and humanity at large", Business Ethics, the Environment and Responsibility, Septembre 2022, vol. 31, no. 4, pp. 899-903
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DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Behind the scenes of an academic journal: Challenges, commitment, and resilience", Business Ethics, the Environment and Responsibility, Juillet 2022, vol. 31, no. 2, pp. 293-295
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GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model", Industrial Marketing Management, Avril 2021, vol. 94, pp. 202-215
DOI : 10.1016/j.indmarman.2020.05.035 -
BAGHERZADEH, M., S. MARKOVIC, M. BOGERS, "Managing Open Innovation: A Project-Level Perspective", IEEE Transactions on Engineering Management, Février 2021, vol. 68, no. 1, pp. 301-316
DOI : 10.1109/TEM.2019.2949714 -
MARKOVIC, S., N. KOPORCIC, M. ARSLANAGIC-KALAJDZIC, S. KADIC-MAGLAJLIC, M. BAGHERZADEH, N. ISLAM, "Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets", Technological Forecasting and Social Change, Septembre 2021, vol. 170
DOI : 10.1016/j.techfore.2021.120883 -
DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, A. AGAFONOW, D. MOONSMAYER, C. NEESHMAN, "BEER Heterodoxies: A new section to trigger unorthodox voices and perspectives", Business Ethics, the Environment and Responsibility, Janvier 2021, vol. 31, no. 1, pp. 1-3
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DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Do business ethics really matter?", Business Ethics, the Environment and Responsibility, Juillet 2021, vol. 30, no. 3, pp. 245-247
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DZIUBANIUK, O., W. BARNER-RASMUSSEN, S. MARKOVIC, N. KOPORCIC, M. IVANOVA-GONGNE, T. MANDJÁK, "Business-to-business marketing research: Assessing readability and discussing relevance to practitioners", Industrial Marketing Management, 2021, vol. 92, pp. 217-231
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DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, "Rising like a phoenix: From suppression to 6.967", Business Ethics, the Environment and Responsibility, Octobre 2021, vol. 30, no. 4, pp. 467-469
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IGLESIAS, O., S. MARKOVIC, M. BAGHERZADEH, J. SINGH, "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty", Journal of Business Ethics, Avril 2020, vol. 163, no. 1, pp. 151-166
DOI : 10.1007/s10551-018-4015-y -
IND, N., O. IGLESIAS, S. MARKOVIC, "Conscientious organizations: How business is accelerating toward a fairer future", California Management Review, Août 2020
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IGLESIAS, O., P. LANDGRAF, N. IND, S. MARKOVIC, N. KOPORCIC, "Corporate Brand Identity Co-creation in Business-to-Business Contexts", Industrial Marketing Management, Février 2020, vol. 85, pp. 32-43
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MARKOVIC, S., M. BAGHERZADEH, A. DUBIEL, J. CHENG, W. VANHAVERBEKE, "Do not miss the boat to outside-in open innovation: Enable your employees", Industrial Marketing Management, Novembre 2020, vol. 91, pp. 152-161
DOI : 10.1016/j.indmarman.2020.09.003 -
MARKOVIC, S., M. JOVANOVIC, M. BAGHERZADEH, C. SANCHA, M. SARAFINOVSKA, Y. QIU, "Priorities when selecting business partners for service innovation: The contingency role of product innovation", Industrial Marketing Management, Juillet 2020, vol. 88, pp. 378-388
DOI : 10.1016/j.indmarman.2020.06.001 -
BAGHERZADEH, M., S. MARKOVIC, J. CHENG, W. VANHAVERBEKE, "How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy", IEEE Transactions on Engineering Management, Août 2020, vol. 67, no. 3, pp. 740-753
DOI : 10.1109/TEM.2018.2889538 -
IGLESIAS, O., S. MARKOVIC, J. J. SINGH, V. SIERRA, "Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits", Journal of Business Ethics, Janvier 2019, vol. 154, no. 2, pp. 441-459
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IGLESIAS, O., S. MARKOVIC, J. RIALP, "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy", Journal of Business Research, Mars 2019, vol. 96, pp. 343-354
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MARKOVIC, S., O. IGLESIAS, J. J. SINGH, V. SIERRA, "How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality", Journal of Business Ethics, Avril 2018, vol. 148, no. 4, pp. 721-740
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MARKOVIC, S., M. BAGHERZADEH, "How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation", Journal of Business Research, Juillet 2018, vol. 88, pp. 173-186
DOI : 10.1016/j.jbusres.2018.03.028
Chapitre d'ouvrage
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KOCK, F., A. LINDGREEN, S. MARKOVIC, "Introduction to the Research Handbook on Tourism, Complexity and Uncertainty" dans Research Handbook on Tourism, Complexity and Uncertainty., Florian Kock, Adam Lindgreen, Stefan Markovic Eds, Edward Elgar Publishing, pp. 1-6, 2024
DOI : 10.4337/9781802203486.00008 - MARKOVIC, S., Y. QIU, C. SANCHA, N. KOPORCIC, "A systematic literature review of sustainability in corporate services branding: Identifying dimensions, drivers, outcomes, and future research opportunities" dans The Routledge Companion to Corporate Branding., Oriol Iglesias, Nicholas Ind, and Majken Schultz Eds, Routledge, pp. 228-248, 2022
- MARKOVIC, S., K. TOLLIN, "Business Model Innovation for Sustainability: The intersections among business models, innovation, and sustainability" dans Handbook of sustainability-driven business strategies in practice., tefan Markovic, Cristina Sancha, and Adam Lindgreen Eds, Edward Elgar Publishing, pp. 144-157, 2021
- MARKOVIC, S., "Co-creation in Brand Management: Benefits and Challenges" dans Co-creating Brands: Brand Management from A Co-creative Perspective., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 43-47, 2019
- MARKOVIC, S., H. RANIM, "Co-creation and Social Media Influencers" dans Co-creating Brands: Brand Management from A Co-creative Perspective., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 210-214, 2019
- MARKOVIC, S., C. GIMENEZ, V. SIERRA, C. SANCHA, J. RODON, "The impact of environmental and social practices on the triple bottom line: A mediated model" dans Measuring and controlling sustainability: Spanning theory and practice., Adam Lindgreen, Christine Vallaster, Shumaila Yousofzai, and Bernhard Hirsch Eds, Routledge, pp. 141-165, 2018
Ouvrages/Livres
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KOCK, F., A. LINDGREEN, S. MARKOVIC, Research Handbook on Tourism, Complexity and Uncertainty, Edward Elgar Publishing, 2024
DOI : 10.4337/9781802203486 - MARKOVIC, S., A. LINDGREEN, N. KOPORCIC, M. MICEVSKI, Approaches to corporate social responsibility: Knowledge, values, and actions, Routledge, Taylor & Francis Group, New York, 2023
- MARKOVIC, S., R. GYRD-JONES, S. VON WALLPACH, A. LINDGREEN, Brand co-creation: Theory, practice, and ethical implications, Edward Elgar Publishing, London, 2022
- MARKOVIC, S., C. SANCHA, A. LINDGREEN, Handbook of sustainability-driven business strategies in practice, Edward Elgar Publishing, London, 2021
Academic conferences
- MISGANAW, B., D. ASSEFA, S. MARKOVIC, "“One faces the future with one's past” The impact of initial informality on firm involvement in corruption" dans European Academy of Management, 2024, Bath, Royaume-Uni
- LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "From closed to open innovation: A U-shaped performance implication" dans 10th Annual World Open Innovation Conference (WOIC), 2023, Bilbao, Espagne
- MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Co-creation as an open innovation mechanism to boost customer usage intention: A randomized lab experiment" dans 10th Annual World Open Innovation Conference (WOIC), 2023, Bilbao, Espagne
- LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Choosing between closed and open innovation" dans Nova School of Business and Economics, DRUID Conference, 2023, Lisbon, Portugal
- LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Moving from closed to open innovation and its performance implications" dans 32nd International ACEDE Conference,University of Alicante, 2023, Alicante, Espagne
- MARKOVIC, S., M. MICEVSKI, Y. QIU, M. BAGHERZADEH, "How does co-creation influence customer purchase intent? Examining the underlying relational mechanisms" dans 16th Global Brand Conference – Academy of Marketing, University of Bergamo, 2023, Bergamo, Italie
- MINGIONE, M., O. IGLESIAS, N. IND, S. MARKOVIC, "Conscientious brands: a three-level approach to purpose" dans 16th Global Brand Conference – Academy of Marketing. University of Bergamo, 2023, Bergamo, Italie
- QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Drivers and outcomes of co-creation in B2B brand management" dans 16th Global Brand Conference – Academy of Marketing. University of Bergamo, 2023, Bergamo, Italie
- MARKOVIC, S., C. T. LIAO, M. BAGHERZADEH, V. DAMNJANOVIC, "The U-shaped relationship between relative openness and innovation performance" dans European Academy of Management Conference (EURAM), Trinity College Dublin, 2023, Dublin, Irlande
- BAGHERZADEH, M., S. MARKOVIC, R. GYRD-JONES, Y. QIU, "Crowdsourcing for luxury brands: A field experiment" dans 4th Brand Meaning Network Workshop. American University of Sharjah, 2023, Sharjah, Émirats Arabes Unis
- MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "How to build service brand equity through co-creation? An experimental design," dans 15th Global Brand Conference – Academy of Marketing, 2022, Royaume-Uni
- QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Co-creation in B2B branding: a systematic literature review," dans 51st European Marketing Academy Conference, 2022, Budapest, Hongrie
- QIU, Y., O. IGLESIAS, S. MARKOVIC, "Reciprocal brand identity co-creation" dans European Marketing Academy Regional Conference, 2020, Online
- MARKOVIC, S., "Should brands collaborate with suppliers or competitors to boost service innovation? Analyzing the moderating role of product innovation" dans 3rd Brand Meaning Network Workshop. Nova School of Business and Economics, 2019, Lisbon, Portugal
- MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Examining the relationship between co-creation and brand equity in the context of services brands" dans 48th European Marketing Academy Conference (EMAC), 2019, Hamburg
- VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Critical reflections on brand management: Theory, practice, and future directions" dans 48th European Marketing Academy Conference (EMAC), 2019, Hamburg, Allemagne
- IND, N., O. IGLESIAS, S. MARKOVIC, "Why co-creation is the future of branding" dans 14th Global Brand Conference – Academy of Marketing, 2019, Berlin, Allemagne
- MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Does co-creation improve the equity of services brands? Considering the roles of recognition benefits and alternative attractiveness" dans 14th Global Brand Conference – Academy of Marketing, 2019, Berlin, Allemagne
- GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing oppeness in high complexity innovation projects: Evidence from the automotive sector" dans 6th Annual World Open Innovation Conference (WOIC), 2019, Rome, Italie
- MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Do CSR practices improve customer positive word-of-mouth? Considering the roles of brand authenticity and customer affective commitment," dans 13th Global Brand Conference – Academy of Marketing. Northumbria University, 2018, Newcastle, Royaume-Uni
- MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "The impact of CSR on word-of-mouth" dans 30th International Marketing Congress (AEMARK). Universitat Autònoma de Barcelona, 2018, Barcelona
- VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Brand co-creation: Innovation opportunities and ethical challenges" dans 47th European Marketing Academy Conference (EMAC). University of Strathclyde, 2018, Glasgow, Royaume-Uni
- MARKOVIC, S., S. VON WALLPACH, R. GYRD-JONES, "Multi-stakeholder knowledge sharing and brand co-creation: Ethical considerations," dans 47th European Marketing Academy Conference (EMAC). University of Strathclyde, 2018, Glasgow
- MARKOVIC, S., S. WIDER, S. VON WALLPACH, "Brand value co-destruction in collective digital discourse: A case study" dans 13th Global Brand Conference – Academy of Marketing. Northumbria University, 2018, Newcastle, Royaume-Uni