- Stratégie & Entrepreneuriat
- PhD, Gestion
Domaines de spécialisation
- Technology Innovation, Resistance to Innovation, Technology Late Adoption, Lag-User Method
- Entrepreneurship, Technology Transfer to Market, Startups
- Adoption tardive
Sara Jahanmir (MBA, PhD) is an Associate Professor of Innovation and Entrepreneurship at NEOMA Business School and a Research Affiliate in Technology Innovation and Entrepreneurship at Massachusetts Institute of Technology. She has obtained her PhD (summa cum laude) from Nova School of Business and Economics, Lisbon, Portugal.
Prior to joining NEOMA BS, Sara has worked as a Researcher/Lecturer at Massachusetts Institute of Technology. She has been a Lecturer/Visiting Professor in different Business Schools in France, Germany, Portugal and USA. Her current research is focused on entrepreneurship, new product and service development, and diffusion and adoption of innovations. Her research in the field of innovation and new product development revolves around understanding the evolution of technology in multiple markets and the opportunity to comprehend and influence late adopters in a technology's life cycle. She is interested in identifying market opportunities for a technology, following the adoption process and identifying the determinants as well as barriers to adoption of innovations. Her work in this topic has been published in major journals of her field and also featured in international media, such as The Wall Street Journal and The Wall Street Journal TV.
To find out more about Sara's work, please visit: https://www.researchgate.net/profile/Sara_Jahanmir
- Factors affecting late adoption of digital innovations
- Determinants of users’ continuance intention toward digital innovations: Are late adopters different?