MANDLER
MANDLER Timo
PhD en administration des affaires
Timo Mandler est Professeur Associé de Marketing à NEOMA BS. Il a obtenu sonPh.D. avec distinction à l’université de Hambourg. Ses recherches portent sur lesenjeux du marketing contemporain à l’ère de la mondialisation et de latransformation numérique. Elles se distinguent par une approche internationale,l’utilisation combinée de données primaires et secondaires, ainsi que par desméthodes d’analyse rigoureuses. Ses travaux ont été publiés dans des revues depremier plan telles que Journal of the Academy of Marketing Science, Journal ofProduct Innovation Management, Journal of International Business Studies,Journal of International Marketing, entre autres. Il occupe également les fonctionsde rédacteur en chef adjoint au Journal of International Marketing et àl’International Marketing Review. Voici son site internet: www.timo-mandler.com
MANDLER, T., G. P. CZIEHSO, T. SCHAEFERS, A. KUPFER, A. MAFAEL, "This article is… Consumer reactions to unfinished teasers for digital content", Psychology and Marketing, Décembre 2024, vol. 41, no. 12, pp. 2977-2991
10.1002/mar.22098
YUAN, R., Y. CHEN, T. MANDLER, "It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms", Journal of Business Research, Mai 2024, vol. 178, pp. 114658
10.1016/j.jbusres.2024.114658
DESVEAUD, K., T. MANDLER, M. EISEND, "A meta-model of customer brand loyalty and its antecedents", Journal of Business Research, Avril 2024, vol. 176, pp. 114589
10.1016/j.jbusres.2024.114589
MANDLER, T., "Invited Talk on Why and How to Build Your Academic Brand" Montpellier Business School. 2025, Montpellier, France
MANDLER, T., "Invited Talk on Building Your Academic Brand" University of Leicester. 2025, Leicester, Royaume-Uni
MANDLER, T., "Invited Talk on AI Tools for Marketing Research”" Aston Business School. 2025, Royaume-Uni
MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" Katholische Universtität Eichstätt-Ingolstadt. 2024, Allemagne
MANDLER, T., "Invited Talk on “Cross-National Spillover Effects of Adverse ESG Incidents"" Durham University Marketing & International Business (MIB) Center. 2023, Royaume-Uni
MANDLER, T., "Invited Talk titled “Cross-National Spillover 11/2023 Effects of Adverse ESG Incidents”" VU Amsterdam. 2023, Pays-Bas
MANDLER, T., "Invited Talk on Global Marketing in a Digitally Connected World" Michigan State University (MSU) & Texas A&M University (TAMU), Research Spotlight Series. 2023, États-Unis
MANDLER, T., "Invited Talk titled “Cross-National Spillover Effects of Corporate Social Irresponsibility”" Stockholm School of Economics. 2023, Suède
MANDLER, T., "Guest Lecture on Contemporary Perspectives on International Marketing" Unikversity of Split. 2023, Croatie
MANDLER, T., "Invited Talk titled “A Branding Perspective on Academic Careers”" University of Strathclyde. 2022, Royaume-Uni
MANDLER, T., "Invited Talk titled “Building Your Academic Brand”" Stockholm School of Economics. 2022, Stockholm, Suède
MANDLER, T., "Invited talk titled “A Branding Perspective on Academic Careers”" Durham University Marketing & International Business (MIB). 2022, Durham, Royaume-Uni
MANDLER, T., "Invited Talk on Academic Networking" AFM Publication Booster Program. 2022, France
MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" Katholische Universtität Eichstätt-Ingolstadt. 2021, Allemagne
MANDLER, T., "Research Talk on Pre-Release Consumer Buzz" SolBridge International School of Business. 2021, Daejon, Corée, République De
MANDLER, T., "Research Talk on Pre-Release Consumer Buzz" LUISS Business School. 2021, Rome, Italie
MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" Katholische Universtität Eichstätt-Ingolstadt. 2020, Allemagne
MANDLER, T., "Guest Lecture on Global Marketing" Hanyang University Business School. 2019, Seoul, Corée, République De
MANDLER, T., "Guest Lecture titled “Understanding the World”" Hanyang University Business School. 2018, Seoul, Corée, République De
MANDLER, T., "Guest Lecture on Global Marketing" Hanyang University Business School. 2017, Seoul, Corée, République De
MANDLER, T., "Research Talk on Brand Origin Misperception" Yonsei University. 2016, Seoul, Corée, République De
MANDLER, T., "Identifying Innovative and High Impact Sustainable Marketing Research Directions for International Marketing Scholars" dans AMA Winter Academic Conference, 2025
MANDLER, T., J. R. K. WICHMANN, "The RISE of Digital Platforms" dans AIB Conference, 2024, Seoul, Corée, République De
MANDLER, T., J. R. K. WICHMANN, "The RISE of Digital Platforms" dans AMA Conference, 2024, St Pete Beach, États-Unis
MANDLER, T., K. DESVEAUD, A. COLICEV, T. HAKKARAINEN, "Cross-National Spillover Effects of Corporate Social Irresponsibility," dans EMAC Conference, 2023, Odense, Danemark
MANDLER, T., K. DESVEAUD, A. COLICEV, T. HAKKARAINEN, "International Spillover Effects of ESG Crises" dans AMA Conference, 2023, Nashville, États-Unis
ÖZSOMER, A., B. SIMONIN, T. MANDLER, "Marketing Agility in Subsidiaries: The Dual Role of Market Orientation and Marketing Program Standardization on Performance" dans AMA Conference, 2023, Nashville, États-Unis
SEZEN, B., T. MANDLER, A. BARRIOS FAJARDO, "Voting with Your Wallet: On the Relationship Between Political Ideology and Global Brand Performance" dans AIB Conference, 2022, Miami, États-Unis
MANDLER, T., F. BARTSCH, K. KIM, T. KRÜGER, C. MIN HAN, "Consumer Animosity: The Mitigating Effect of Perceived Brand Globalness" dans AMA Global Marketing SIG Conference, 2022, Chania, Croatie
BARTSCH, F., T. MANDLER, "How Brand Localness Contributes to Global Brand Equity: An Empirical Investigation of Two Theoretical Pathways" dans AMA Global Marketing SIG Conference, 2021, Taormina, Italie
ZEISSLER, J., T. MANDLER, J. KIM, "What Drives Royalty Rates in International Franchising?" dans AMA Winter Educators Conference and the Journal of International Marketing Theory and Practice in Global Marketing Workshop, 2021, Online
CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three Decades of Research on Loyalty Programs: A Literature Review and Future Research Agenda" dans Global Marketing Conference, 2020, Seoul, Corée, République De
MANDLER, T., C. HAIDUK, "Drivers of Pre-Release Consumer Buzz" dans Regional EMAC Conference, 2019, St Petersburg, Russie, Fédération De
MANDLER, T., F. BARTSCH, M. GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions" dans AMA Global Marketing SIG Conference, 2019, Buenos Aires, Argentine
MANDLER, T., M. JOHNEN, J.-F. GRÄVE, "Can’t Help Falling in Love: How Luxury Brands Generate Consumer Affect in Social Media" dans Global Marketing Conference, 2018, Tokyo, Japon
MANDLER, T., F. BARTSCH, C. MIN HAN, "Building Brand Credibility in Post- Globalizing Markets: The Role of Perceived Brand Globalness and Cultural Symbolism" dans AMA Global Marketing SIG Conference, 2018, Fira, Grèce
BARTSCH, F., T. MANDLER, "The Differential Effect of Global Brand Localness: How ‘Glocal’ Brands Create Value" dans SALTY Conference on Quantitative Marketing, 2017, Hamburg, Allemagne
MANDLER, T., "Beyond Reach: An Extended Model of Global Brand Effects" dans AMA Global Marketing SIG Conference, 2017, Havana, Cuba
MANDLER, T., S. WON, K. KIM, "Does Dressing Foreign Really Pay Off? Consumers’ Cognitive and Affective Responses to Brand Origin Misperception" dans EMAC Research Camp, 2016, Vienna, Autriche
BARTSCH, F., T. MANDLER, "The Value of Consumer Dispositions as Moderators in Global Branding Research" dans Global Marketing Conference, 2016, Hong Kong, Chine
MANDLER, T., "Beyond Reach: Disentangling the Global Brand Effect" dans EMAC Conference, 2016, Oslo, Norvège
MANDLER, T., G. P. CZIEHSO, T. SCHAEFERS, A. KUPFER, A. MAFAEL, "This article is… Consumer reactions to unfinished teasers for digital content", Psychology and Marketing, Décembre 2024, vol. 41, no. 12, pp. 2977-2991
DOI : 10.1002/mar.22098
YUAN, R., Y. CHEN, T. MANDLER, "It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms", Journal of Business Research, Mai 2024, vol. 178, pp. 114658
DOI : 10.1016/j.jbusres.2024.114658
DESVEAUD, K., T. MANDLER, M. EISEND, "A meta-model of customer brand loyalty and its antecedents", Journal of Business Research, Avril 2024, vol. 176, pp. 114589
DOI : 10.1016/j.jbusres.2024.114589
MANDLER, T., F. BARTSCH, K. P. ZEUGNER-ROTH, "Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects", Journal of Business Research, Septembre 2023, vol. 164, pp. 113941
DOI : 10.1016/j.jbusres.2023.113941
MANDLER, T., F. BARTSCH, T. KRÜGER, K. A. KIM, C. M. HAN, "Consumer animosity: the mitigating effect of perceived brand globalness", International Marketing Review, Avril 2023, vol. 40, no. 2, pp. 365-384
DOI : 10.1108/IMR-08-2022-0186
ÖZSOMER, A., B. SIMONIN, T. MANDLER, "Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance", Journal of International Marketing, Juin 2023, vol. 31, no. 2, pp. 6-24
DOI : 10.1177/1069031X221130740
ZEISSLER, J., T. MANDLER, J. KIM, "What Drives Royalty Rates in International Franchising?", Journal of International Marketing, Juin 2023, vol. 31, no. 2, pp. 103-123
DOI : 10.1177/1069031X221123265
ELGAAIED-GAMBIER, L., T. MANDLER, "Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content", Ecological Economics, Septembre 2021, vol. 187, pp. 107089
DOI : 10.1016/j.ecolecon.2021.107089
BARBAROSSA, C., T. MANDLER, "Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises", Journal of International Marketing, Juin 2021, vol. 29, no. 2, pp. 26-44
DOI : 10.1177/1069031X20983806
MANDLER, T., B. SEZEN, J. CHEN, A. ÖZSOMER, "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda", Journal of Business Research, Mars 2021, vol. 125, pp. 416-435
DOI : 10.1016/j.jbusres.2020.12.023
CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three decades of research on loyalty programs: A literature review and future research agenda", Journal of Business Research, Janvier 2021, vol. 124, pp. 179-197
DOI : 10.1016/j.jbusres.2020.11.057
MANDLER, T., F. BARTSCH, C. M. HAN, "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness", Journal of International Business Studies, Octobre 2021, vol. 52, no. 8, pp. 1559-1590
DOI : 10.1057/s41267-020-00312-2
MANDLER, T., M. JOHNEN, J.-F. GRÄVE, "Can’t help falling in love? How brand luxury generates positive consumer affect in social media", Journal of Business Research, Novembre 2020, vol. 120, pp. 330-342
DOI : 10.1016/j.jbusres.2019.10.010
DIAMANTOPOULOS, A., V. DAVVETAS, F. BARTSCH, T. MANDLER, M. ARSLANAGIC-KALAJDZIC, M. EISEND, "On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment", Journal of International Marketing, Décembre 2019, vol. 27, no. 4, pp. 39-57
DOI : 10.1177/1069031X19865527
MANDLER, T., "Beyond reach: an extended model of global brand effects", International Marketing Review, Janvier 2019, vol. 36, no. 5, pp. 647-674
DOI : 10.1108/IMR-01-2018-0032
MANDLER, T., S. WON, K. KIM, "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?", Journal of Business Research, Novembre 2017, vol. 80, pp. 197-209
DOI : 10.1016/j.jbusres.2017.05.014