AZAR
AZAR
Habilitation à Diriger des Recherches, Sciences de Gestion, Marketing
AZAR, S., "Exploring brand masculine patterns: moving beyond monolithic masculinity", Journal of Product and Brand Management, 2013, vol. 22, no. 7, pp. 502-512
10.1108/JPBM-09-2013-0386
AZAR, S., J. C.MACHADO, L.VACAS-DE-CARVALHO, A.MENDES, "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions", Journal of Brand Management, 2016, vol. 23, no. 2, pp. 153-178
10.1057/bm.2016.3
AZAR, S., "Toward an understanding of brand sexual associations", Journal of Product and Brand Management, 2015, vol. 24, no. 1, pp. 43-56
10.1108/JPBM-05-2014-0607
AZAR, S., "Brand Gender: Toward a scale development" Doctoral workshop Humbolt University. 2007, Allemagne
AZAR, S., "Importance of brand sexual associations in cross-sex and cross-gender extensions" 1er colloque doctoral Franco-Allemand-Autrichien. 2007, France
AZAR, S., "Le rôle du genre dans l’évaluation de l’extension de marque" 7ème Colloque Doctoral de l’Association Française du Marketing (AFM). 2007, France
AZAR, S., D.DARPY, "Brand Masculine Dimension Revisited" dans Academy of Marketing Science Annual Conference, 2010, Royaume-Uni
AZAR, S., D.DARPY, "Brand Masculinity or Brand Masculinities? Toward a new Brand-Typology" dans 5th Thought Leaders International Conference on Brand Management, 2009, Grèce
AZAR, S., "Building Brand as a Person Metaphor: A Reflexive Approach" dans 38th European Marketing Academy Annual Conference (EMAC), 2009, France
AZAR, S., Z.MALAS, I.BENAMOR, "Does immigration changes immigrant’s relationship toward materialism and money? Exploring the case of North African immigrants in France," dans International Conference on immigration, consumption and markets, 2009, France
AZAR, S., D.DARPY, "Rethinking Brand Feminine Dimension: Brand Feminity or Brand Feminities?" dans 38th European Marketing Academy Annual Conference (EMAC), 2009, France
AZAR, S., D.DARPY, "Brand sex as a primary category in brand categorization process" dans 4th Thought Leaders International Conference on Brand Management, 2008, Royaume-Uni
AZAR, S., D.DARPY, "Moving Beyond Binary Oppositions: Exploring Brand Sexual Associations" dans 9th ACR Conference on Gender, Marketing and Consumer Behavior, 2008, Royaume-Uni
AZAR, S., D.DARPY, "New Perspectives for Brand Categorization Process: The Case of Brand-Sex" dans 37th European Marketing Academy Annual Conference (EMAC), 2008, Royaume-Uni
AZAR, S., "Brand sex, sexual state and gender: towards a distinction between three constructs" dans 3rd Thought Leaders International Conference on Brand Management, 2007, Royaume-Uni
AZAR, S., "Brand sex, sexual state and gender: towards a distinction between three constructs" dans 36th European Marketing Academy Annual Conference (EMAC), 2007, Islande
ULRICH, I., I. AIME, S. AZAR, "Linda or Michael? Enhancing brand attitude through AI chatbot gender" dans 16th Global brand conference, University of Bergamo,, 2023, Bergamo, Italie
AIME, I., I. ULRICH, S. AZAR, "Men's attitude towards female patronymic cross-gender extensions: The moderating role of brand name dissimilarity", European Marketing Academy EMAC, 2020
AIME, I., I.ULRICH, S.AZAR, "Men’s attitude towards female patronymic cross-gender extensions: The moderating role of brand name dissimilarity" dans European Marketing Academy Conference EMAC, 2020, Budapest, Hongrie
AZAR, S., "Centrality of brand-sex in brand categorization" dans The 3rd Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG, 2007, Royaume-Uni
AZAR, S., D.DARPY, "Brand Masculinity or Brand Masculinities? Toward a new Brand-Typology" dans Contemporary Issues in Brand Research., Christodoulides G., Veloutsou C., Jevons C., de Chernatony L. & Papadopoulos N. Eds, ATINER Publications (Athens Institute for Education and Research), 2010
AZAR, S., J. C.MACHADO, L.VACAS-DE-CARVALHO, A.MENDES, "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions", Journal of Brand Management, 2016, vol. 23, no. 2, pp. 153-178
DOI : 10.1057/bm.2016.3
AZAR, S., "Toward an understanding of brand sexual associations", Journal of Product and Brand Management, 2015, vol. 24, no. 1, pp. 43-56
DOI : 10.1108/JPBM-05-2014-0607
AZAR, S., "Exploring brand masculine patterns: moving beyond monolithic masculinity", Journal of Product and Brand Management, 2013, vol. 22, no. 7, pp. 502-512
DOI : 10.1108/JPBM-09-2013-0386