ULRICH, I., F. CAMBIER, "Organic brand extensions: psychological mechanisms underlying consumer evaluations" dans 18th Global Brand Conference, 2025, Porto, Portugal
HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Light & Shadow: How should managers rely on Brand fans for co-creation?" dans Innovation & Product Development Management Conference (IPDMC), 2023, Lecco, Italie
HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective" dans Academy of Marketing Science (AMS) Annual Conference, 2023, Nouvelle-Orléans, LA, États-Unis
CAMBIER, F., I. PONCIN, "Interactions with Fallible Robots at the Front Desk: Understanding how Choice Improves Consumer Responses" dans La Londe Conference, 2022
CAMBIER, F., I. PONCIN, "Fallible Service Robots at the Front Desk: How Choice to Interact with Them Improves Satisfaction and Repurchase Intentions." dans 37ème congrès international, Association Française du Marketing (AFM), 2021
CAMBIER, F., I.PONCIN, "An investigation of the effects on consumer-brand relationships of service robot undesirable behaviours" dans 2020 International Conference on Recent Advances in Retailing and Consumer Science (RARCS), 2020, Baveno, Italie
CAMBIER, F., I.PONCIN, "Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences’ Scepticism" dans 2019 AMS Annual Conference, 2019, Vancouver, Canada
DJELASSI, S., F.CAMBIER, I.PONCIN, "Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work" dans 2019 AMS Annual Conference, 2019, Vancouver, Canada
CAMBIER, F., I.PONCIN, "Proclaiming Brand Transparency: An Effective Strategy for Advertising Customer-ideated New Products" dans AFM International Congress, 2018, Strasbourg, France
CAMBIER, F., I.PONCIN, "A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products" dans AMS Annual Conference, 2018, New Orleans, États-Unis
CAMBIER, F., I. PONCIN, "Non-participants and Brands’ Communication of Co-creational Efforts: A Matter of Trust" dans 2017 ACR North America Conference, Advances in Consumer Research, vol. 45, pp. 551-552, 2017, États-Unis
CAMBIER, F., I.PONCIN, "Fostering the Observing Brand Audience’s Willingness-to-engage through the Communication of Co-creational Efforts" dans 2017 EMAC Conference, 2017, Groningen, Pays-Bas
CAMBIER, F., I.PONCIN, "Don, Contre-don et Sanction – Un Système de Don Triadique Expliquant les Attentes des Non-participants Envers les Marques Pratiquant la Co-création" dans 2017 AFM International Congress, 2017, Tours, France
CAMBIER, F., "Communication of Co-creational Efforts to Non-participants: Mechanisms and Conditions Impacting their Affective Reactions and Brand Relationship" dans AFM Doctoral Colloquium, 2017, Orléans, France
CAMBIER, F., I.PONCIN, "Advertising Co-created Innovations: A Risky Strategy for Well-known Brands in the Service Industry" dans EIRASS Conference, 2017, Vancouver, Canada
DJELASSI, S., I.DECCOOPMAN, F.CAMBIER, I.PONCIN, "To Participate in Creative Crowdsourcing or Not? In Search of Meaning(fullness)" dans 2017 AFM International Congress, 2017, Tours
CAMBIER, F., "Communicating Customer Empowerment Strategies to Non-participants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions toward the Brand and the Brand Relationship" dans AMS World Marketing Congress Doctoral Colloquium, 2016, Paris, France