SARACEVIC Selma
PhD in Economics and Social Sciences
Selma Saracevic est Professeur Assistant au sein du département Marketing de NEOMA Business School.
Elle est actuellement chercheuse postdoctorale à la Copenhagen Business School et est titulaire d'un Ph.D. en International Marketing Management de WU Vienna.
Ses recherches portent sur la responsabilité sociale et l'innovation dans les services, en particulier les comportements déviants des consommateurs, l'activisme des marques et la vulnérabilité dans les contextes de service.
HUTH, F., S. SARACEVIC, J. KLEIN, T. SCHAEFERS, S. HENKEL, "On-Demand Features – Exploring Customer Perceptions." dans Frontiers in Service Conference, 2025, Montreal, Canada
HUTH, F., S. SARACEVIC, J. KLEIN, T. SCHAEFERS, S. HENKEL, "On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions." dans 19th International Research Symposium on Service Excellence in Management (QUIS19), 2025, Rome, Italie
SARACEVIC, S., T. SCHAEFERS, "“Winter Package on Demand” vs. “Seat Heating on Demand”: How the Level of Construal Influences Consumer Reactions to On-Demand Features." dans Frontiers in Service Conference, 2024, Amelia Island, Florida, États-Unis
SARACEVIC, S., B. B. SCHLEGELMILCH, "From Motivation to Outcome: A Structured Narrative Review of the Literature on Corporate Activism", Journal of Business Research, Janvier 2026, vol. 202
SARACEVIC, S., B. B. SCHLEGELMILCH, "Activist Brand Perceptions: Conceptualization, Scale Development and Validation.", Journal of Business Research, Juillet 2024, vol. 180
SARACEVIC, S., T. TONG WU, B. B. SCHLEGELMILCH, "How Normative Appeals Influence Pro- Environmental Behavior: The Role of Individualism and Collectivism", Journal of Cleaner Production, Avril 2022, vol. 344
KOLBL, Ž., S. SARACEVIC, "Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov", Economic and Business Review, Décembre 2020, vol. 22, no. 4
DOI : 10.15458/2335-4216.1030
HUTH, F., S. SARACEVIC, J. KLEIN, T. SCHAEFERS, S. HENKEL, "On-Demand Features – Exploring Customer Perceptions." dans Frontiers in Service Conference, 2025, Montreal, Canada
HUTH, F., S. SARACEVIC, J. KLEIN, T. SCHAEFERS, S. HENKEL, "On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions." dans 19th International Research Symposium on Service Excellence in Management (QUIS19), 2025, Rome, Italie
SARACEVIC, S., T. SCHAEFERS, "“Winter Package on Demand” vs. “Seat Heating on Demand”: How the Level of Construal Influences Consumer Reactions to On-Demand Features." dans Frontiers in Service Conference, 2024, Amelia Island, Florida, États-Unis
SARACEVIC, S., T. SCHAEFERS, "On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions." dans AMA SERVSIG 2024 Conference, 2024, Bordeaux, France
SARACEVIC, S., B. B. SCHLEGELMILCH, "Antecedents, Manifestations, and Outcomes of Corporate Activism: A Systematic Literature Review." dans Global Marketing Conference Academy, 2023, Seoul, Corée, République De
SARACEVIC, S., B. B. SCHLEGELMILCH, "Moving toward a new Consumer Brand Activism Perception Scale (BAP)." dans Academy of Marketing Science Annual Conference, 2023, New Orleans, Louisiana, États-Unis
SARACEVIC, S., B. B. SCHLEGELMILCH, "How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct." dans Australia and New Zealand International Business Academy Conference, 2023, Melbourne, Australie
SCHLEGELMILCH, B. B., S. SARACEVIC, "Corporate Activism in Europe, India and the US: Diagnostic Framework and Future Research Agenda." dans Academy of International Business Conference,, 2022, Miami, Florida, États-Unis
SARACEVIC, S., B. B. SCHLEGELMILCH, "Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development." dans AMA Global Marketing SIG Conference, 2022, Crete, Grèce
SARACEVIC, S., B. B. SCHLEGELMILCH, T. TONG WU, "The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison." dans Academy of Marketing Science Annual Conference, 2022, Monterey, California, États-Unis
SARACEVIC, S., B. B. SCHLEGELMILCH, T. TONG WU, "Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behavior" dans Virtual American Marketing Association Summer Conference, 2021
DIAMANTOPOULOS, A., Z. KOLBL, S. SARACEVIC, "“Blending in vs. Sticking Out?” The Impact of Brand Buyer Stereotypes vs. Consumers' Need for Uniqueness on Consumer-Brand Identification." dans Annual Conference of the European Marketing Academy Conference, 2019, Hamburg, Allemagne
BLECIC, A., S. SARACEVIC, M. MICEVSKI, T. SCHAEFERS, A. LINDGREEN, "Stereotypes at the Frontline: Mapping Disability Perceptions to Service Outcomes and Testing Interventions for Equitable Encounters." dans AMA SERVSIG Conference, 2026, Braga, Portugal
SARACEVIC, S., T. SCHAEFERS, "The Desirability-Opportunism Effect: Consumers’ Bypassing Behavior in On- Demand Product Features." dans American Marketing Association Winter Conference, 2026, Madrid, Espagne