SARACEVIC Selma
PhD in Economics and Social Sciences
Selma Saracevic est Professeur Assistant au sein du département Marketing de NEOMA Business School.
Elle est actuellement chercheuse postdoctorale à la Copenhagen Business School et est titulaire d'un Ph.D. en International Marketing Management de WU Vienna.
Ses recherches portent sur la responsabilité sociale et l'innovation dans les services, en particulier les comportements déviants des consommateurs, l'activisme des marques et la vulnérabilité dans les contextes de service.
SARACEVIC, S., B. B. SCHLEGELMILCH, "From Motivation to Outcome: A Structured Narrative Review of the Literature on Corporate Activism", Journal of Business Research, Janvier 2026, vol. 202
SARACEVIC, S., B. B. SCHLEGELMILCH, "Activist Brand Perceptions: Conceptualization, Scale Development and Validation.", Journal of Business Research, Juillet 2024, vol. 180
SARACEVIC, S., T. TONG WU, B. B. SCHLEGELMILCH, "How Normative Appeals Influence Pro- Environmental Behavior: The Role of Individualism and Collectivism", Journal of Cleaner Production, Avril 2022, vol. 344
SARACEVIC, S., B. B. SCHLEGELMILCH, "From Motivation to Outcome: A Structured Narrative Review of the Literature on Corporate Activism", Journal of Business Research, Janvier 2026, vol. 202
SARACEVIC, S., B. B. SCHLEGELMILCH, "Activist Brand Perceptions: Conceptualization, Scale Development and Validation.", Journal of Business Research, Juillet 2024, vol. 180
SARACEVIC, S., T. TONG WU, B. B. SCHLEGELMILCH, "How Normative Appeals Influence Pro- Environmental Behavior: The Role of Individualism and Collectivism", Journal of Cleaner Production, Avril 2022, vol. 344
KOLBL, Ž., S. SARACEVIC, "Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov", Economic and Business Review, Décembre 2020, vol. 22, no. 4
DOI : 10.15458/2335-4216.1030