LEANDRO Julio César

Marketing
PhD in Marketing

Julio Leandro est Professeur Assistant au sein du département Marketing de NEOMA Business School. Il est titulaire d'un Ph.D. en Marketing de la FGV EAESP et a été chercheur invité à l'University of Melbourne.

Ses recherches examinent la manière dont la financiarisation façonne la vie quotidienne des consommateurs, avec un focus particulier sur l'emprunt, l'endettement et la vulnérabilité financière. S'appuyant sur une perspective socio-culturelle et interprétiviste, elles explorent les conséquences symboliques et relationnelles des pratiques financières.

Ses travaux ont été publiés dans Journal of Consumer Research, Journal of Business Research et International Journal of Consumer Studies. Il a passé les trois dernières années en tant que Professeur Assistant en Marketing à la Mackenzie Presbyterian University (Brésil). Il a enseigné un large éventail de cours de marketing aux niveaux licence et master, notamment la stratégie marketing, le branding, le marketing des services, le marketing digital et l'économie comportementale.

LEANDRO, J., D. BOTELHO, "From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)", Journal of Consumer Research, Avril 2026, vol. 52, no. 6, pp. 1149-1171

DOI : 10.1093/jcr/ucaf026

LEANDRO, J., D. BOTELHO, "“From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans Association for Consumer Research Latin America 2025, 2025, Sao Paulo
LEANDRO, J., D. BOTELHO, "From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans Macromarketing Conference 2025, 2025, Rio de Janeiro

LEANDRO, J., D. BOTELHO, "From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)", Journal of Consumer Research, Avril 2026, vol. 52, no. 6, pp. 1149-1171

DOI : 10.1093/jcr/ucaf026

LEANDRO, J., D. BOTELHO, "Consumer over-indebtedness: A review and future research agenda", Journal of Business Research, Juin 2022, vol. 145, pp. 535-551

DOI : 10.1016/j.jbusres.2022.03.023

SANDES, F. S., J. LEANDRO, P. BOAVENTURA, A. F. DA SILVA JUNIOR, "I do not own a car any more: An analysis of possessions’ disposal and changes in consumers’ identities", International Journal of Consumer Studies, Septembre 2019, vol. 43, no. 5, pp. 446-456

DOI : 10.1111/ijcs.12524

LEANDRO, J., L. GONZALEZ, "Desafios da educação financeira", GVexecutivo, Décembre 2018, vol. 17, no. 6, pp. 12-15

DOI : 10.12660/gvexec.v17n6.2018.77786

LEANDRO, J. - "Consumer Over-indebtedness -Discipline: Financial Inclusion, Prof. Lauro Gonzalez at Fundação Getúlio Vargas (FGV-EASP" - 2025, Sao Paulo, Brésil

LEANDRO, J., D. BOTELHO, "“From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans Association for Consumer Research Latin America 2025, 2025, Sao Paulo
LEANDRO, J., D. BOTELHO, "From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans Macromarketing Conference 2025, 2025, Rio de Janeiro
LEANDRO, J., F. S. SANDES, "The motivations, barriers, and the role of brands in second-hand product consumption" dans 50th European Marketing Academy Annual Conference (EMAC), 2021, Madrid
SANDES, F. S., J. LEANDRO, "Sustainability as a runner-up in second-hand product buying behavior" dans 13th Latin American Retail and Consumption Conference (CLAV), 2020, São Paulo
BOTELHO, D., J. LEANDRO, "The Dynamics of Consumers’ Over-Indebtedness" dans 53rd Association for Consumer Research International Conference (ACR), 2019, Atlanta
LEANDRO, J., D. BOTELHO, "Exploring the motivations and barriers for second-hand product consumption" dans Global Fashion Management Conference (GFMC), 2019, Paris
SANDES, F. S., J. LEANDRO, P. BOAVENTURA, A. F. DA SILVA JUNIOR, "“I Do Not Own a Car Anymore: The Case of Car Disposition and Changes in Consumers Identities" dans XLII National Association of Postgraduate Studies and Research in Administration Meeting (EnANPAD- ANPAD), 2018, Curitiba
LEANDRO, J., "The Dynamics of Consumer Over-indebtedness" dans 2nd Meeting Culture and Consumption Brazil (CCB), PUC-RIO, 2018, Rio de Janeiro
SANDES, F. S., J. LEANDRO, "Exploring the Motivations and Barriers for Second-Hand Product Consumption" dans 31st Annual British Academy of Management Conference (BAM), 2017, University of Warwick
BOAVENTURA, P., A. F. DA SILVA JUNIOR, F. S. SANDES, J. LEANDRO, "A Life without a Car: Drivers, Re-significances and New Behaviors" dans 10th Latin American Retail and Consumption Conference (CLAV), 2017, Sao Paulo
SANDES, F. S., J. LEANDRO, "Exploring the Motivations and Barriers for Second-Hand Product Consumption" dans 9th Latin American Retail and Consumption Conference (CLAV), 2016, São Paulo