ZHANG

https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png

ZHANG Haiyan

PhD, Politique et gestion du développement

Dr. Haiyan ZHANG est Professeur Associé à NEOMA Business School et directeur de NEOMA Confucius Institute for Business à Rouen. Il est titulaire d'un Master et d'un Doctorat en administration et gestion publiques de l'Université d'Anvers. Son domaine d'enseignement couvre la gestion stratégique, les affaires internationales, l'environnement économique et commercial asiatique, les marchés émergents et les entreprises multinationales basées sur les marchés émergents. Ses recherches portent sur les activités commerciales internationales des entreprises chinoises et chinoises d'outre-mer, les questions de gestion des coentreprises internationales dans les économies en transition, les agglomérations industrielles de haute technologie en Chine, les investissements étrangers directs chinois en Europe, les relations entre l'UE et la Chine en matière d'investissements étrangers directs, etc. Il a publié des articles dans des revues telles que Management International Review. Il a été consultant pour des associations professionnelles, des institutions gouvernementales et des entreprises multinationales sur divers sujets.

ZHANG, H., Z.YANG, D.VAN DEN BULCKE, "Geographical Agglomeration of Indian and Chinese Multinationals in Europe: A Comparative Analysis", Science, Technology & Society, Novembre 2012, vol. 17, no. 3, pp. 385–408
10.1177/097172181201700303
ZHANG, H., D.VAN DEN BULCKE, L.XIAORONG , "Interaction Between the Business Environment and the Corporate Strategic Positioning of Firms in the Pharmaceutical Industry: A Study of the Entry and Expansion Path of MNEs into China", Management International Review, Janvier 1999, vol. 39, no. 4, pp. 353-375
ZHANG, H., D.VAN DEN BULCKE, "China’s direct investment in the European Union: a new regulatory challenge?", Asia Europe Journal, Mars 2014, no. 12, pp. 159-177

ZHANG, H., Z. YANG, D. VAN DEN BULCKE, "The European landscape of Chinese enterprises: An analysis of corporate and entrepreneurial firms and the role of the ethnic communities", 2013
ZHANG, H., Z. YANG, D. VAN DEN BULCKE, "Antwerp Management School Green means clean: Investing in China’s Municipal Solid Waste Industry", 2011
ZHANG, H., D. VAN DEN BULCKE, "Attracting Chinese Investors: An assessment of the Belgian inward foreign direct investment promotion web sites from an investor perspective", 2007
ZHANG, H., D. VAN DEN BULCKE, "China as Global Investor, Can Belgium Benefit?", 2006
ZHANG, H., D. VAN DEN BULCKE, "Business Confidence Survey-Doing Business in Belgium", 2005
ZHANG, H., D. VAN DEN BULCKE, "US Subsidiaries in the Belgian Economy at the Beginning of the New Millennium", 2002
ZHANG, H., D. VAN DEN BULCKE, "Amcham US Member Companies in the Belgian Economy: Importance and Characteristics", 2001
ZHANG, H., D. VAN DEN BULCKE, C. M. ESTEVES, "China’s Changing Investment Environment and Priorities: Effects and Perspectives for the EU Enterprises", 1999
ZHANG, H., D. VAN DEN BULCKE, "East-West Joint Ventures in The Process of European Integration and Corporate Globalisation: The Case of Belgium", 1997

ZHANG, H., D.VAN, D.BULCKE, "Chinese Family Owned Multinationals in the Philippines and the Internationalisation Process" dans Workshop on Chinese Business Houses in South East Asia since 1870, 1993, Royaume-Uni

ZHANG, H., D. VAN DEN BULCKE, M. ESTEVES, European Union Direct Investment in China: Characteristics, Challenges and Perspectives, Routledge, 2003

ZHANG, H., "EU-China Cross-border Investment: Challenges in the Era of Deglobalization" dans UACES Conference, 2017, Krakow, Pologne
ZHANG, H., "The role of migration in shaping China's FDI and trade relations with its main partners" dans The 10th International Conference on Multinational Enterprises, Chinese Culture University, Taipei, 2014, Taïwan, Province De Chine
ZHANG, H., Y.ZHI, V. D. B.D., "Geographical agglomeration of Indian and Chinese multinationals in Europe: A comparative analysis" dans VI Annual International Conference of Knowledge Forum, International Centre, 2011, Inde
ZHANG, H., "The Development of China’s Automotive Industry: A Challenge in the Nexus between Localisation and Globalisation" dans Conference on Globalisation of Chinese and Indian Enterprises, Department of Humanities and Social Sciences, Indian Institute of Technology & Forum for Global Knowledge Sharing, Mumbai, 2007, Inde
ZHANG, H., "Multinational Enterprises and Regional Agglomeration of China’s Pharmaceutical Industry" dans International Workshop: "The rapid industrialization of China and India: Domestic and International Consequences", University of Antwerp, 2006, Belgique
ZHANG, H., "Effects of Foreign Direct Investment on the Agglomeration of China’s Electronics Industry" dans 30th Annual Conference of the EIBA, 2004, Slovénie
ZHANG, H., "Privatisation, Mergers and Acquisitions, Restructuring in China and Central and Eastern Europe" dans New Horizons for Belgian and European Enterprises in China and Central and Eastern Europe: Restructuring from a WTO and EU Perspective, 2004, Belgique
ZHANG, H., B.D. VAN DEN, "Chinese Outward Direct Investment Revisited: Experiences, Characteristics and Trends" dans Small Open Economies in the globalisation process: Evidence from the ownership structure of Belgian companies, AIB Annual Conference, 2001, Australie
ZHANG, H., B.D. VAN DEN, "Chinese Outward Direct Investment Revisited: Experiences, Characteristics and Trends" dans AIB Annual Meeting, 2000, États-Unis
ZHANG, H., V.D., B.DEN, "Joint Venture Alliances with Chinese State Owned Enterprises: Strategic Options for Foreign Multinational Enterprises" dans International Conference on Economies in Transition at the Turn of the Century, Institute of European Studies of Macao, 1999, Chine
ZHANG, H., V. D. B.D., "European FDI in China: Some Salient and Evolving Features" dans International Conference on Major Challenges for European Corporations in Asian Globalising Economy, 1998
ZHANG, H., V. D. B.D., E.C.M., "European Multinationals in the Chinese Manufacturing Industry: Timing and Size Effects" dans International Conference on China and Zhuhai in the globalisation of the world economy, 1998, Chine
ZHANG, H., V.D., B.DEN, "Sourcing Strategies of European Multinational Enterprises in China" dans 24th Annual Conference of the EIBA, 1998, Israël
ZHANG, H., V. D. B.D., "Significance of Central and Eastern Europe in the Strategic Restructuring of Belgian Transnational Corporations: Four Case Studies" dans 5th Annual Conference of Marketing Strategies for Central and Eastern Europe, 1997, Autriche
ZHANG, H., V.D., B.DEN, "The Restructuring of the Chinese Automotive Industry: An Evaluation of the Interaction between Government Policy and European Multinational Corporate Strategy" dans 23th Annual Conference of the European International Business Academy (EIBA), 1997, Allemagne
ZHANG, H., D.F., D.BEULE, D.VAN, "Changing Patterns of FDI and Strategic Positioning of Multinationals in China: The Case of Bekaert" dans 21th Annual Conference of the European International Business Academy (EIBA), 1995, Italie
ZHANG, H., V. D. B.D., "International Management Strategies of Chinese Multinational Firms" dans International Conference about Management Issues For China in the 1990s, University of Cambridge, 1994, Royaume-Uni
ZHANG, H., V. D. B.D., "Internationalisation and Diversification Strategies of Chinese Multinational Enterprises: Three Cases Studies" dans 20th Annual Conference of the European International Business Academy (EIBA), 1994, Pologne
ZHANG, H., "Internationalisation of Chinese and Overseas Chinese Corporations From Southeast Asia: Analytical Framework, Methodology and Data" dans Doctoral Tutorial of the European International Business Association's 19th Annual Conference, 1994, Portugal
ZHANG, H., D.VAN, D.BULCKE, "Belgian Equity Joint Ventures in China: Some Considerations and Evidence" dans Conference on Current Development in Joint Venture in the PRC, University of Hong Kong, 1992, Chine

ZHANG, H., Z. ZHU, "Case 5: The Failure of China State Grid in Acquiring Eandis in Flanders" dans Foreign Direct Investment and Cities., Christopher Williams, Martin Kaspar Eds, Routledge, pp. 69-80, 2025 DOI : 10.4324/9781003483410-7
ZHANG, H., H.-Y.HAN, "Changing patterns in China's trade and FDI" dans The Political Economy of New Regionalisms in the Pacific Rim., José Briceño-Ruiz, Philippe De Lombaerde Routledge Eds, Routledge, pp. 181-209, 2019
ZHANG, H., "The role of migration in shaping china’s economic relations with its main partners" dans Chinese Migration and Economic Relations with Europe., Marco Sanfilippo, Agnieszka Weinar Eds, Routledge, Taylor & Francis Group, 2015
DE BEULE, F., D.VAN DEN BULCKE, H.ZHANG, "Impact of Outward Foreign Direct Investment Promotion Policy: Evidence From Newly Industrialized, Emerging, and Developing Asian Economie" dans Transnational Firms, Markets and Institutions., A. Verbeke Ed., Emerald Group Publishing, pp. 281-302, 2014
ZHANG, H., R.LIU , Z.YANG, "How does a researcher become an entrepreneur in the high-tech industrial cluster? A Case Study" dans Cooperation, Clusters, and Knowledge Transfer: Universities and Firms towards Regional Competitiveness., Ferreira, J.J.M., Raposo, M., Rutten, R., Varga, A. Eds, Springer, pp. 59-80, 2013
ZHANG, H., F.DE BEULE, D.VAN DEN BULCKE, "Chinese Outward Direct Investment in Europe and Belgium: Characteristics and Policy" dans Emergence of Southern Multinationals and their impact on Europe., Louis Brennan Ed., Palgrave Macmillan Editions, pp. 195-225, 2011
ZHANG, H., F.DE BEULE, D.VAN DEN BULCKE, "The reciprocal relationship between TNCS and clusters: A virtuous or Vicious Cycle?"" dans Handbook of Research on Clusters: Theories, Policies and Case Studies., Charlie Karlsson Ed., Edward Elgar Publishing, 2008
ZHANG, H., D.VAN DEN BULCKE, "China’s Pharmaceutical Industry: Multinational Enterprises and Regional Agglomeration" dans Knowledge Based Industries, Employment and Global Competitiveness., N. S. Siddharthan and Hashim Ed., Routledge, Taylor & Francis Group, 2007
ZHANG, H., "Effects of Foreign Direct Investment on the Agglomeration of China’s Electronics Industry" dans Translational Corporations and Economic Development: From Internationalisation to Globalisation., L. Cuyvers and F. De Beule Ed., Palgrave Macmillan, pp. 141-164, 2007
ZHANG, H., D.VAN DEN BULCKE, "The Ownership Structure of Belgian Companies: Evidence about a Small Open Economy in the Globalization Process" dans Globalization and the Small Open Economy., D. Van Den Bulcke and A. Verbeke Ed., Edward Elgar Publishing, pp. 139-172, 2002
ZHANG, H., D.VAN DEN BULCKE, "China's New Initiatives towards The Reform of State Owned Enterprises" dans Policy and Management in an Imperfect World., N. Vrijens and T. Notteboom Ed., Festschrift M. Van Hecke, pp. 217-238, 2001
ZHANG, H., D.VAN DEN BULCKE, "The Development of Local Marketing Knowledge within Joint Ventures: An Analysis of the Performance of Belgian Multinationals in China" dans Globalization, the Multinational Firm and Emerging Countries, Advances in International Marketing., A. Yaprak, H. Tutek and K. Fitzgerald Eds, Editions Elsevier, pp. 315-337, 2000
ZHANG, H., B.D. VAN DEN, "Internationalisation of ethnic Chinese-owned Enterprises: A Network Approach" dans The Globalisation of Chinese Business Firms., H. W. and K. Olds Ed., MacMillan, pp. 126-149, 2000
ZHANG, H., B.D. VAN DEN, "The Restructuring of the Chinese Automotive Industry, The Role of FDI and Impact of European Multinational Enterprises" dans International Business: Emerging Issues and Emerging Markets., C. Millar and Chong Choi Ed., MacMillan, pp. 290-312, 2000
ZHANG, H., B.D. VAN DEN, "Foreign Direct Investment in China: Interactions between Government Policies and Multinational Investment Strategies" dans International Trade, Foreign Direct Investment and Economic Environment., P.K.M. Tharakan and D. Van Den Bulcke Ed., MacMillan, pp. 135-159, 1997
ZHANG, H., "European Integration, Corporate Globalisation and Belgian FDI in Central and Eastern Europe: A Preliminary Analysis, Enterprise" dans Proceedings of Second International Conference, University of Split, Split,., Ed., Faculty of Economics, pp. 429-433, 1997
ZHANG, H., D.VAN DEN BULCKE, "International Management Strategies of Chinese Multinational Firms" dans Management Issues for China in the 1990s: International Enterprises., J. Child and Yuan Liu Ed., Routledge, pp. 141-164, 1996
ZHANG, H., F.DE BEULE, B.D. VAN DEN, "Rapid Changes in the Investment Development Path of China" dans Foreign Direct Investment and Governments: Catalysts for Economic Restructuring., J.H. Dunning and R. Narula Ed., MacMillan, 1996
ZHANG, H., D.VAN DEN BULCKE, "Chinese Family Owned Multinationals in the Philippines and the Internationalisation Process" dans Chinese Business Enterprise in Asia: A Long Term Perspective., R. Brown Ed., Routledge, pp. 214-246, 1995
D. VAN DEN, B., H.ZHANG, "The Development of Local Marketing Knowledge within Joint Ventures: An Analysis of the Performance of Belgian Multinationals in China" dans High Speed Competition in a New Europe, Proceedings of the 20th Annual Conference of EIBA., K. Obloj Ed., University of Warsaw, pp. 129-162, 1994
ZHANG, H., D.VAN DEN BULCKE, "Belgian Equity Joint Ventures in China: Some Considerations and Evidence" dans Joint Ventures in the PRC, Advances in Chinese Industrial Studies., S. Stewart Ed., JAI Press Inc, pp. 147-161, 1993

ZHANG, H. - "China called on to stick to reform path - Intervention de Haiyan Zhang - France24.com" - 2019, Paris

ZHANG, H., F. DE BEULE, "The impact of contextual distance on the investment locations of Chinese multinationals in countries along the Belt and Road initiative", Asia Pacific Business Review, Mars 2024, vol. 30, no. 2, pp. 220-250 DOI : https://doi.org/10.1080/13602381.2022.2093524
DE BEULE, F., H. ZHANG, "The impact of government policy on Chinese investment locations: An analysis of the Belt and Road policy announcement, host-country agreement, and sentiment", Journal of international business policy, Juin 2022, vol. 5, no. 2, pp. 194–217 DOI : https://doi.org/10.1057/s42214-021-00129-2
DE BEULE, F., P. DE LOMBAERDE, H. ZHANG, "The Chinese Belt and Road Initiative: strategic responses of governments and multinational companies", Asia Pacific Business Review, Juillet 2022 DOI : https://doi.org/10.1080/13602381.2022.2093529
DE BEULE, F., D.SOMERS, H.ZHANG, "Who Follows Whom? A Location Study of Chinese Private and State-Owned Companies in the European Union", Management International Review, Février 2018, vol. 58, no. 1, pp. 43-84 DOI : 10.1007/s11575-017-0330-2
ZHANG, H., D.VAN DEN BULCKE, "China’s direct investment in the European Union: a new regulatory challenge?", Asia Europe Journal, Mars 2014, no. 12, pp. 159-177
ZHANG, H., Z.YANG, D.VAN DEN BULCKE, "Geographical Agglomeration of Indian and Chinese Multinationals in Europe: A Comparative Analysis", Science, Technology & Society, Novembre 2012, vol. 17, no. 3, pp. 385–408 DOI : 10.1177/097172181201700303
ZHANG, H., D.VAN DEN BULCKE, L.XIAORONG , "Interaction Between the Business Environment and the Corporate Strategic Positioning of Firms in the Pharmaceutical Industry: A Study of the Entry and Expansion Path of MNEs into China", Management International Review, Janvier 1999, vol. 39, no. 4, pp. 353-375

ZHANG, H. - "China called on to stick to reform path - Intervention de Haiyan Zhang - France24.com" - 2019, Paris