SPIELMANN
SPIELMANN Nathalie
PhD, Marketing
Nathalie SPIELMANN est Professeur de Marketing à NEOMA Business School. Elle est titulaire d'un Master de Sciences d'HEC Montréal et d'un Doctorat de Marketing de la John Molson School of Business à la Concordia University de Montréal (Canada).
Dr. Spielmann a beaucoup publié dans des revues internationales à comité de lecture sur des sujets liés à la Stratégie marketing, le Comportement des consommateurs, la Publicité, le Vin et les Produits de pays d'origine. Elle intervient actuellement en tant que Membre du bureau éditorial de l'International Journal of Wine Business Research et du Journal of Consumer Marketing.
Dr. Spielmann est intervenue en tant que Directrice du Wine. Place. Value. Research Centre à NEOMA BS. Elle travaille actuellement avec la ville de Reims avec pour objectif le développement d'une offre marketing cohérente et stratégique dans les secteurs expérimentaux du marketing et du tourisme. Elle est également régulièrement invitée pour présenter ses recherches lors d'événements œnologiques et touristiques professionnels en France et à l'étranger (manifestations autour du vin, conférences techniques, séminaires), et aide les viticulteurs et les gestionnaires du vin et du tourisme à mieux comprendre la valeur de leurs produits. Elle est aussi co-propriétaire d'un bar à champagne situé dans le vignoble à l'éxtérieur de Reims.
A NEOMA Business School, Dr. Spielmann enseigne les modules Introduction au marketing et Marketing du luxe au niveau undergraduate et la Stratégie média, le Marketing du vin et le Marketing territorial au niveau graduate.
BORGES, A., B. BABIN, N. SPIELMANN, "Gender Orientation and Retail Atmosphere: Effects on Value Perception", International Journal of Physical Distribution and Logistics Management, Juillet 2013, vol. 41, no. 7, pp. 498-511
SPIELMANN, N., M. LAROCHE, A. BORGES, "How Service Seasons the Experience: Measuring Hospitality Servicescapes", International Journal of Hospitality Management, Juin 2012, vol. 31, no. 2, pp. 360-368
SPIELMANN, N., S.CHARTERS, "Characteristics of strong territorial brands: The case of champagne", Journal of Business Research, Juillet 2014, vol. 67, no. 7, pp. 1461-1467
10.1016/j.jbusres.2013.07.020
SPIELMANN, N., "Wine and champagne consumption in France,", Grand-Reims, 2022
SPIELMANN, N., "Short-Breaks In Reims & Local Attractivity", Spielmann N., Grand-Reims, 2020
SPIELMANN, N., "RAPPORT « BUSINESS IMPACT » PROJET ÉTUDIANTS POUR LE GRAND REIMS 2019", 2019
SPIELMANN, N., C.WILLIAMS - "Champagne Cattier: The Diversification Challenge" - 2018, Ivey Publishing, Ontario, États-Unis
SPIELMANN, N., D. MENIVAL, S. CHARTERS - "Vranken-Pommery and POP Champagne - 10 years of celebration" - 2010, The European Case Clearing House (ECCH)
SPIELMANN, N., "“Seemingly real": Researching Virtual reality" University of Kiel. 2018, Kiel, Allemagne
SPIELMANN, N., "Invited as guest speaker -Collective and individual identity of Chenin Blanc (attached)" dans Collective and individual identity of Chenin Blanc, 2025, Angers, France
SPIELMANN, N., "La proposition de valeur dans le dérèglement climatique - mieux comprendre la psychologie d'achat du consommateur" dans Sparkling Wine Forum, 2023, Reims, France
SPIELMANN, N., V. G.KUPPELWIESER, "To Retail or Not to Retail: Examining the Relationship between Producer-Retailer Proximity and Price Policies" dans 2nd International Research E-Workshop on Wine Tourism, 2020, Online, France co-auteurs présentés
WILLIAMS, C., J.YOU, N.SPIELMANN, "Beyond the Coping Threshold: How External Pressure impacts Entrepreneurial Orientation in SMEs" dans Academy of Management Annual Meeting, 2020, Online, États-Unis co-auteurs présentés
TYLER, B., B.LAHNEMAN, D.CERRATO, K.BEUKEL, A.DISCUA CRUZ, N.SPIELMANN, M.MINCIULLO, "Seeking new terroir: How Managers’ Proactiveness Entrepreneurial Orientation and Attitude Relate to Environmental Practice Adoption in SMEs" dans Western Academy of Management Conference, 2019, Santa Rosa, États-Unis co-auteurs présentés
SPIELMANN, N., A.DISCUA CRUZ, B.TYLER, D.CERRATO, K.BEUKEL, B.LAHNEMAN, "Brand Heritage Identity in Family-Owned Firms: An International Study of Wineries", 2019, Montreal, Canada
PARK, H., E.MINTON, N.SPIELMANN, "Framing Death Primes in Marketing Communications:Cross-Cultural Differences in Ad Response in A Media Landscape Without Borders", 2019, Montreal, Canada
SPIELMANN, N., P.ROSSI, "A glass wide open: How glass shape influences consumer willingness-to-pay", 2019, Bern, Suisse
SPIELMANN, N., "Green Is The New White: Examining The Virtuousness Of Green Product Consumption" dans American Marketing Association, 2018, New Orleans, États-Unis
ROSSI, P., N.SPIELMANN, "A Glass Wide Open: How Glass Rim Width Influences Extraversion And Happiness" dans Academy of Marketing Science, 2018, New Orleans, États-Unis co-auteurs présentés
SPIELMANN, N., B.TYLER, B.LAHNEMAN, D.CERRATO, M.MINCIULLO, A.DISCUA CRUZ, K.BEUKEL, "Proactiveness and the use of secrecy in family and nonfamily SMEs: Evidence from the wine industry" dans DRUID, 2018, Copenhagen, Danemark co-auteurs présentés
SPIELMANN, N., "A Dual-Process Perspective Of Consumer Responses In Virtual Service Environments" dans World Marketing Conference, 2018, Porto, Portugal
TYLER, B., B.LAHNEMAN, A.CRUZ DISCUA , K.BEUKEL, M.MINCIUOLLO, D.CERRATO, N.SPIELMANN, "How Capabilities of Family-Owned Wineries Moderate the Relationship Between Environmental Practices and Firm Performance" dans Strategic Management Society Special Conference, 2017, Banff, Canada
SPIELMANN, N., P.GOMEZ, "Snobby = Tasty? How Product Elitism Influences Taste Perceptions" dans Society for Consumer Psychology Conference, 2017, San Francisco, États-Unis
SPIELMANN, N., B.TYLER, D.CERRATO, K.BEUKEL, M.MINCIULLO, B.LAHNEMAN, A.DISCUA CRUZ, "Attitudes toward Sustainability, Environmental Practices, and Firm Performance in the Wine Industry: A Multi-Country Study" dans EURAM, 2017, Glasgow, Royaume-Uni
SPIELMANN, N., K. L.COWAN, C.GRIFFART, E.HORN, "Imagine That! Ad-Induced Telepresence for Online Wine Applications" dans Academy of Wine Business Research, 2017, Sonoma, États-Unis
SPIELMANN, N., B.TYLER, D.CERRATO, K.BEUKEL, M.MINCIULLO, B.LAHNEMAN, A.DISCUA CRUZ, "How Managers’ Perceptions of their Firms’ Attitudes toward the Natural Environment and Entrepreneurial Orientation Relate to the Firms’ Environmental Practices" dans Strategic Management Society Annual Conference, 2017, Houston, États-Unis co-auteurs présentés
SPIELMANN, N., "Doing But Not Believing Why Wineries Engage In Sustainability Practices" dans Academy of Wine Business Research Conference, 2017, Sonoma, États-Unis
SPIELMANN, N., J.SMITH MAGUIRE, S.CHARTERS, "Product Patriotism: How Consumption Practices Make and Maintain the Nation" dans RBC International Research Seminar, 2017, Montreal, Canada
SPIELMANN, N., E.MINTON, "Representing Another Nation: The Influence of Foreign Citizen Ambassadors on Product Evaluations" dans RBC International Research Seminar, 2017, Montreal, Canada
SPIELMANN, N., U.ORTH, "Visiting in Mind First and in Body Later? The Workings and Consequences of Virtual Tours" dans Culinary and Wine Tourism Conference, 2017, Krems, Autriche
SPIELMANN, N., A.MANTHIOU, B.BABIN, A.MANTONAKIS, "Take me there, I’ll like the product better" dans Academy of Wine Business Research Conference, 2016, Adelaide, Australie
SPIELMANN, N., B.BABIN, C.VERGHOTE, "Personality Matters to Young Wine Consumers" dans Academy of Wine Business Research Conference, 2016, Adelaide, Australie
MANTHIOU, A., N.SPIELMANN, B.BABIN, "Travelling within the borders: How place authenticity drives outcomes." dans Conference, 2016, Hong Kong, Chine
SPIELMANN, N., L.SADOUN, "Somewhat Different But Not Too Alike: Schema Incongruity In Spokesperson Effects" dans World Marketing Congress, 2016, Paris, France
SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" dans Association for Consumer Research, 2016, Berlin, Allemagne
SPIELMANN, N., "La construction social du terroir" dans Journée Technique des oenologues de champagne, 2015, Epernay, France
SPIELMANN, N., E. MINTON, L. KAHLE, C.-H. KIM, "Social Desirability and Sustainable Consumption: A Cross-Cultural Exploration" dans RBC International Research Seminar, 2015, Montreal, Canada
SPIELMANN, N., "Anything but Typical: How Consumers Evaluate Origin Products Based on Their Cues" dans Academy of Wine Business Research Conference, 2014, Geisenheim, Allemagne
SPIELMANN, N., "It’s All or Nothing: Testing Schema Congruity and Typicality for Origin Products" dans 9th RBC International Research Seminar, 2013, Montreal, Canada
SPIELMANN, N., D. MENIVAL, "Territorial Marketing" dans 16th Biennial World Marketing Congress, 2013, Melbourne, Australie
SPIELMANN, N., S. CHARTERS, "The dimensions of authenticity in terroir" dans 16th Biennial World Marketing Congress, 2013, Melbourne, Australie
SPIELMANN, N., "When Place Defines the Brand: A Review of Origin-Bounded Brands" dans 7th International conference of Academy of Wine Business Research Conference, 2013, St-Catharine's, Canada
SPIELMANN, N., "Terroir: The Black Hole of Wine Marketing?" dans Journées du laboratoire REGARDS, 2013, Reims, France
SPIELMANN, N., "Wine law in context" dans Wine law in context annual seminar, 2013, France
SPIELMANN, N., "Le Terroir : c'est quoi ?" dans Vinisud, le salon international des vins et spiritueux méditerranéens, 2012, Montpellier, France
SPIELMANN, N., G.BRODOWSKY, T.GRUBER, A.LOWRIE, A.REPPEL, R.VOSS, "Do marketing faculty have a leading role to play in developing meaningful service-marketing based measures of student evaluation of teaching?" dans 35th Marketing Educators Association Conference, 2011, San Diego, États-Unis
SPIELMANN, N., M.GRIFFIN, B.BABIN, "Telepresence and Terroir: The Interplay among Regional Information. Elements on Consumer Evaluations" dans 6th AWBR (Academy of Wine Business Research) International Conference, 2011, Bordeaux, France
SPIELMANN, N., C. GELINAS-CHEBAT, "Terroir: the Black Hole of Wine Marketing?" dans 6th AWBR (Academy of Wine Business Research) International Conference, 2011, Bordeaux, France
SPIELMANN, N., M. DELVERT, "To adapt or to standardize, a new challenge for copywriting" dans Academy of Marketing Science Conference, 2011, Reims, France
SPIELMANN, N., B. BABIN, "Capturing Retail/Service Personality across Service Contexts" dans Academy Marketing Sciences Cultural Perspectives in Marketing Conference, 2010, Lille, France
SPIELMANN, N., "The importance of where and who in wine" dans 5th Academy of Wine Business Research International Conference (AWBR), 2010, Auckland, Nouvelle-Zélande
SPIELMANN, N., B. J.BABIN, M.GRIFFIN, "Do Things Come Together in Oregon or in the Bottle?" dans Academy of Marketing Science, 2010, Portland, États-Unis co-auteurs présentés
SPIELMANN, N., "It doesn't taste the same from someone else's plate: an exploratory study on the influence of culture in interpersonal retail service evaluations" dans Society for Marketing Advances Annual Conference, 2009, San Antonio, États-Unis
SPIELMANN, N., B.BABIN, A.BORGES, "To perceive is to purchase: how consumers transfer value from store atmospheres based on their gender orientation" dans AFM (Association Française de Marketing), 2009, London, Royaume-Uni
SPIELMANN, N., "The Restaurant Personality Scale" dans Academy of Marketing Sciences Annual Conference Doctoral Colloquium, 2008, Vancouver, Canada
SPIELMANN, N., "The Restaurant Personality Scale" dans European Doctoral Programs Association in Management and Business Administration, 2008, Sorèze, France
SPIELMANN, N., C. WILLIAMS, A. K. KOHLI - "Local Roots and Global Responsibility: Terroir Brands and their Responsible Engagement" - 2024, American Marketing Association (AMA) Summer Conference, Boston, États-Unis
SPIELMANN, N. - "Exploring the Nexus Between Wine Consumers and Terroir" - 2022, St-Catharine's, Ontario, Canada
SPIELMANN, N., F. PANTOJA, "The Older the Better? Prescriber and Consumer Differences in the Vintage Effect" dans Academy of Wine Business Research Conference, 2024, Verona, Italie
SPIELMANN, N., J. CRICK, G. FERRIGNO, S. FREEMAN, "Managing coopetition strategies in export markets: Evidence from seventeen countries" dans 28th McGill International Entrepreneurship Conference, 2024
SPIELMANN, N., B. TYLER, B. LAHNEMAN, D. CERRATO, K. BEUKEL, A. DISCUA CRUZ, M. MINCIULLO, "The Influence of Regulatory Context on EO, Proactiveness, & Environmental Practice Adoption" dans 82nd Annual Meeting of the Academy of Management, 2022
SPIELMANN, N., B.TYLER, B.LAHNEMAN, D.CERRATO, K.BEUKEL, A.DISCUA CRUZ, M.MINCIULLO, "Seeking new terroir: How managers’ proactiveness entrepreneurial orientation and attitude relate to environmental practice adoption in SMEs" dans Western Academy of Management Conference, 2019
SPIELMANN, N., C.WILLIAMS, K.GÖTZ, "Exploring The ‘Give And Take’ In Territorial Branding" dans Academy of Wine Business Research Conference, 2019, Stellenbosch, Afrique Du Sud
SPIELMANN, N., "A dual-process perspective of consumer responses in virtual service environments" dans 21st Academy of Marketing Science World Marketing Congress (AMS WMC), 2018, Porto, Portugal
COWAN, K. L., N.SPIELMANN, E.HORN, C.GRIFFART, "Perception is reality…haptic factors and digital engagement" dans Global Brand Conference, 2017, Kalmar, Suède
COWAN, K. L., N.SPIELMANN, "The influence of branded rituals on luxury product consumption practices: Implications for advertising" dans Global Marketing Conference, 2016
SPIELMANN, N., "Marketing" dans Elgar encyclopedia of family business., Carole Howorth and Allan Discua Cruz Ed., Edward Elgar Publishing, pp. 293–295, 2024
SPIELMANN, N., "Branding" dans Elgar Encyclopedia of Family Business., Carole Howorth and Allan Discua Cruz Ed., Edward Elgar Publishing, pp. 28–30, 2024
SPIELMANN, N., "Promotion and events in the wine business" dans Wine Business Management., S. Charters, J. Gallo Eds, Pearson, pp. 177-191, 2014
SPIELMANN, N., "Promotion et événements" dans Economie et management du vin., S. Charters, J. Gallo Eds, Pearson, pp. 177-191, 2014
SPIELMANN, N. - "Films, podcasts : les initiatives décalées des profs en visio, Maud Kenigswald -citation- Le Figaro étudiant" - 2021, Paris
SPIELMANN, N., P. GOMEZ, E. MINTON, "The Role of the Ugly = Bad Stereotype in the Rejection of Misshapen Produce", Journal of Business Ethics, Mars 2024, vol. 190, pp. 413–437
DOI : https://doi.org/10.1007/s10551-023-05420-1
TYLER, B., B. LAHNEMAN, D. CERRATO, A. DISCUA CRUZ, K. BEUKEL, N. SPIELMANN, M. MINCIULLO, "Environmental practice adoption in SMEs: The effects of firm proactive orientation and regulatory pressure", Journal of Small Business Management, Juin 2024, vol. 62, no. 5
DOI : 10.1080/00472778.2023.2218435
GOMEZ, P., E. MINTON, N. SPIELMANN, "Essential shape: The role of essentialist beliefs in preferences for misshapen produce", Appetite, Janvier 2024, vol. 192, no. 1, pp. 107119
DOI : 10.1016/j.appet.2023.107119
SPIELMANN, N., P. ROSSI, "Let’s Drink to That! How Wider Glass Rim Leads to More Pleasurable Purchases", Journal of Business Research, Mars 2024, vol. 175
DOI : 10.1016/j.jbusres.2024.114579
WILLIAMS, C., J. J. YOU, N. SPIELMANN, "The effect of breadth of external pressure on leaders in small and medium-sized enterprises: does the firm become more entrepreneurial?", International Journal of Entrepreneurial Behaviour and Research, Avril 2024, vol. 32, no. 5
DOI : 10.1108/IJEBR-08-2022-0712
ORTH, U., N. SPIELMANN, C. MEYER, "Ambient Temperature in Online Service Environments", Journal of Service Research, Mai 2023, vol. 26, no. 2, pp. 155-172
DOI : 10.1177/10946705221110848
SPIELMANN, N., S. DOBSCHA, L. J. SHRUM, "Brands and Social Justice Movements: The Effects of True vs. Performative Allyship on Brand Evaluation", Journal of the Association for Consumer Research, Janvier 2023, vol. 8, no. 1, pp. 83-94
DOI : 10.1086/722697
KUPPELWIESER, V. G., N. SPIELMANN, D. VEGA, "Humanitarian Crisis: The (Un)Certainty of Servicescapes and their Impact on Frontline Actors", Journal of Service Research, Août 2023, vol. 26, no. 3, pp. 371–388
DOI : 10.1177/10946705231159715
SPIELMANN, N., C. WILLIAMS, A. K. KOHLI, "Local Roots and Global Responsibility: Terroir Brands and their Responsible Engagement", Journal of International Marketing, Novembre 2023, vol. 32, no. 3
DOI : 10.1177/1069031X231205255
MINTON, E. A., N. SPIELMANN, P. GOMEZ, "If I Understand Why a Product Looks Weird, Will I Buy It?", Journal of Advertising Research, Décembre 2023, vol. 63, no. 4, pp. 402-417
DOI : 10.2501/JAR-2023-027
SPIELMANN, N., "Death Primes in Advertisements: How International Advertisers Can Ensure Their Message is Effective", International Journal of Advertising, Septembre 2022, vol. 41, no. 6, pp. 1143-1177
DOI : 10.1080/02650487.2021.1979787
SPIELMANN, N., A. DISCUA CRUZ, B. B. TYLER, D. CERRATO, "Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries", Journal of Business Research, Décembre 2022, vol. 153, pp. 35-45
DOI : 10.1016/j.jbusres.2022.08.017
SPIELMANN, N., U. ORTH, "Can Advertisers Overcome Consumer Qualms With Virtual Reality? Increasing Operational Transparency through Self-Guided 360-Degree Tours", Journal of Advertising Research, Juin 2021, vol. 61, no. 4
DOI : 10.2501/JAR-2020-015
SPIELMANN, N., "Green is the New White: How Virtue Motivates Green Product Purchase", Journal of Business Ethics, Octobre 2021, vol. 173, no. 4, pp. 759–776
DOI : 10.1007/s10551-020-04493-6
COWAN, K. L. (., N.SPIELMANN, E.HORN, C.GRIFFART, "Perception is Reality… How Digital Retail Environments Influence Brand Perceptions through Presence", Journal of Business Research, Février 2021, vol. 123, pp. 86-96
DOI : 10.1016/j.jbusres.2020.09.058
GIMENEZ-FERNANDEZ, E. M., K. BEUKEL, B. B. TYLER, N. SPIELMANN, D. CERRATO, A. F. DISCUA CRUZ, M. MINCIULLO, "Should we patent it or keep it a secret? The moderating role of proactive orientation in family versus non-family SMEs", International Small Business Journal, Août 2021, vol. 39, no. 5, pp. 450-473
DOI : 10.1177/0266242620965394
SPIELMANN, N., S. DOBSCHA, T. M. LOWREY, "Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands", Journal of the Association for Consumer Research, Avril 2021, vol. 6, no. 2, pp. 211-222
SPIELMANN, N., "Greenmarketing VS Greenwashing : la frontière est mince !", Monde des Grandes Ecoles et Universités, Juin 2021
COWAN, K. L. (., N.SPIELMANN, "Culture is in the "I" of the Beholder: Identity Confirmation in Tourist Advertisements", Journal of Business Research, Décembre 2020, vol. 121, pp. 378-388
DOI : https://doi.org/10.1016/j.jbusres.2018.05.015
SPIELMANN, N., J.SMITH MAGUIRE, S.CHARTERS, "Product Patriotism: How Consumption Practices Make and Maintain National Identity", Journal of Business Research, Décembre 2020, vol. 121, pp. 389-399
DOI : https://doi.org/10.1016/j.jbusres.2018.05.024
SPIELMANN, N., E.MINTON, "Representing Another Nation: The Influence of Foreign Citizen Ambassadors on Product Evaluations", Journal of Business Research, Décembre 2020, vol. 121, pp. 409-419
DOI : 10.1016/j.jbusres.2018.05.035
TYLER, B., B.LAHNEMAN, K.BEUKEL, D.CERRATO, M.MINCIULLO, N.SPIELMANN, A.DISCUA CRUZ, "SME Managers’ Perceptions of Competitive Pressure and the Adoption of Environmental Practices in Fragmented Industries: A Multi-Country Study in the Wine Industry", Organization and Environment, Septembre 2020, vol. 33, no. 3, pp. 437– 463
DOI : 10.1177/1086026618803720 Article information
ORTH, U., L.LOCKSHIN, N.SPIELMANN, M.HOLM, "Design Antecedents of Telepresence in Virtual Service Environments", Journal of Service Research, Avril 2019, vol. 22, no. 2, pp. 202-218
DOI : 10.1177/1094670518812705
GOMEZ, P., N.SPIELMANN, "A taste of the elite: The effect of pairing food products with elite groups on taste perceptions", Journal of Business Research, Juillet 2019, vol. 100, pp. 175-183
DOI : 10.1016/j.jbusres.2019.03.013
WILLIAMS, C., N.SPIELMANN, "Institutional Pressures and International Market Orientation in SMEs: Insights from the French Wine Industry", International Business Review, Mai 2019, vol. 28, no. 5, pp. 1-10
DOI : 10.1016/j.ibusrev.2019.05.002
SPIELMANN, N., A. DISCUA CRUZ, B. TYLER, K. BEUKEL, "Place as a Nexus for Corporate Heritage Identity: An International Study of Family-Owned Wineries", Journal of Business Research, Mai 2019, vol. 129, pp. 826-837
DOI : 10.1016/j.jbusres.2019.05.024
MINTON, E., N.SPIELMANN, L.KAHLE, C.-H.KIM, "The Subjective Norms of Sustainable Consumption: A Cross-Cultural Exploration", Journal of Business Research, Janvier 2018, vol. 82, pp. 400-408
DOI : 10.1016/j.jbusres.2016.12.031
SPIELMANN, N., A.MANTONAKIS, "In Virtuo: How User-Driven Interactivity in Virtual Tours Leads to Attitude Change", Journal of Business Research, Juillet 2018, vol. 88, pp. 255-264
DOI : https://doi.org/10.1016/j.jbusres.2018.03.037
SPIELMANN, N., B.BABIN, A.MANTHIOU, "Places as Authentic Consumption Contexts", Psychology and Marketing, Septembre 2018, vol. 35, no. 9, pp. 652-665
CHARTERS, S., N.SPIELMANN, B.BABIN, "The nature and value of terroir products", European Journal of Marketing, Avril 2017, vol. 51, no. 4, pp. 748-771
SPIELMANN, N., "Larger and Better: Examining how winery size and foreign investments interact with sustainability attitudes and practices", International Journal of Wine Business Research, Avril 2017, vol. 29, no. 2, pp. 178-194
COWAN, K. L., N.SPIELMANN, "The Influence of Rituals on Luxury Product Consumption: Implications for Brands", Journal of Brand Management, Octobre 2017, vol. 24, no. 5, pp. 391-404
DOI : 10.1057/s41262-017-0045-5
SPIELMANN, N., "Is it All or Nothing? Testing Schema Congruity and Typicality for Country of Origin Products", Journal of Business Research, Mars 2016, vol. 69, no. 3, pp. 1130–1137
DOI : 10.1016/j.jbusres.2015.08.028
SPIELMANN, N., C.WILLIAMS, "It Goes With The Territory: Communal Leverage As A Marketing Resource", Journal of Business Research, Décembre 2016, vol. 69, no. 12, pp. 5636–5643
DOI : http://dx.doi.org/10.1016/j.jbusres.2016.03.071
SPIELMANN, N., B. J.BABIN, C.VERGHOTE, "A Personality-Based Measure Of The Wine Consumption Experience For Millennial Consumers", International Journal of Wine Business Research, Septembre 2016, vol. 28, no. 3, pp. 228-245
DOI : 10.1108/IJWBR-09-2015-0035
SPIELMANN, N., "Perception du concept “terroir” par les consommateurs : une construction sociale", La Revue Française d'Oenologie, Avril 2016, vol. 275
SPIELMANN, N., M.BERNELIN, "Locavores: Where You Buy Defines Who You Are", International Journal of Retail & Distribution Management, Juillet 2015, vol. 43, no. 7, pp. 617-633
SPIELMANN, N., "Anything but Typical: How Consumers Evaluate Origin Products Based on Their Cues", International Journal of Wine Business Research, Janvier 2015, vol. 27, no. 1, pp. 23-39
DOI : 10.1108/IJWBR-07-2014-0031
SPIELMANN, N., S.CHARTERS, "Characteristics of strong territorial brands: The case of champagne", Journal of Business Research, Juillet 2014, vol. 67, no. 7, pp. 1461-1467
DOI : 10.1016/j.jbusres.2013.07.020
SPIELMANN, N., M.DELVERT, "Adapted or Standardized Copy: Is Non-Cultural English the Answer?", Journal of Business Research, Avril 2014, vol. 67, no. 4, pp. 434-440
SPIELMANN, N., "Brand Equity for Origin-Bounded Brands", Journal of Brand Management, Avril 2014, vol. 21, no. 3, pp. 189-201
SPIELMANN, N., S.JOLLY, F.PARISOT, "Terroir in the Media: The Poetry of People, Place and Palate", International Journal of Wine Business Research, Septembre 2014, vol. 26, no. 3, pp. 224-240
SPIELMANN, N., "How Funny Was That? Uncovering Humour Mechanisms", European Journal of Marketing, Juillet 2014, vol. 48, no. 9-10, pp. 1892-1910
SPIELMANN, N., "Le terroir, terreau de valeur(s)", www.marketing-professionel.fr, Décembre 2014, pp. online
BORGES, A., B. BABIN, N. SPIELMANN, "Gender Orientation and Retail Atmosphere: Effects on Value Perception", International Journal of Physical Distribution and Logistics Management, Juillet 2013, vol. 41, no. 7, pp. 498-511
SPIELMANN, N., M.-O.RICHARD, "How captive is your audience? Defining overall advertising involvement", Journal of Business Research, Avril 2013, vol. 66, no. 4, pp. 499-505
SPIELMANN, N., S.CHARTERS, "The Dimensions of Authenticity in Terroir Products", International Journal of Wine Business Research, Novembre 2013, vol. 25, no. 4, pp. 310-324
SPIELMANN, N., "Terroir, quelle signification réelle pour le consommateur ?", Winebusinessnews.fr, Octobre 2013
SPIELMANN, N., M. LAROCHE, A. BORGES, "How Service Seasons the Experience: Measuring Hospitality Servicescapes", International Journal of Hospitality Management, Juin 2012, vol. 31, no. 2, pp. 360-368
SPIELMANN, N., C.GELINAS-CHEBAT, "Terroir? That's Not How I would Describe It", International Journal of Wine Business Research, Novembre 2012, vol. 24, no. 4, pp. 254-270
SPIELMANN, N., J.KIM, S.MCMILLAN, "Experience effects on interactivity: Functions, processes, and perceptions", Journal of Business Research, Novembre 2012, vol. 65, no. 11, pp. 1543-1550
SPIELMANN, N., B.BABIN, "Service with personality: a note on generalizing personality across services contexts", Journal of Services Marketing, Octobre 2011, vol. 25, no. 7, pp. 467-474
SPIELMANN, N., B.BABIN, "Testing congruency effects between origin and producer for wines", International Journal of Wine Business Research, Novembre 2011, vol. 23, no. 4, pp. 338-354
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SPIELMANN, N. - "Films, podcasts : les initiatives décalées des profs en visio, Maud Kenigswald -citation- Le Figaro étudiant" - 2021, Paris