PUESCHEL
PUESCHEL Julia
Doctorat en Science de Gestion, Spécialisation Marketing
Julia Pueschel est Professeure Assistant de Marketing et Directrice de MSc Luxury Marketing à Neoma Business School. Elle est titulaire d'un doctorat en Sciences de Gestion de l'Université Paris Dauphine, PSL, Paris. Elle enseigne le comportement du consommateur, la stratégie marketing, la conception et l'innovation des produits et les méthodes de recherche qualitative. Ses recherches portent principalement sur le marketing du luxe, la consommation de produits de luxe contrefaits, le comportement du consommateur et les méthodes de recherche qualitative. Ses travaux ont été publiés dans Journal of Business Research, Recherches et Applications en Marketing, et Management International.. Avant de rejoindre le monde académique, elle a occupé des postes de Direction aux Émirats Arabes Unis et a développé un intérêt pour l'étude des marques de luxe et du comportement des consommateurs
PUESCHEL, J., C.CHAMARET, B.PARGUEL, "Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries", Journal of Business Research, Août 2017, vol. 77, pp. 184-194
10.1016/j.jbusres.2016.11.008
PUESCHEL, J., B. PARGUEL, C. CHAMARET, "Talking about my generation : comment les valeurs façonnent la consommation de luxe", Recherche et Applications en Marketing, Juin 2021, vol. 36, no. 2, pp. 21-41
10.1177/2051570720966273
PUESCHEL, J., "I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers", Management International, Janvier 2021, vol. 24, pp. 36-48
PUESCHEL, J., M. C. ZANETTE, M. TOUZANI, "Re-arranging dressing practices: the role of objects in spreading ugly luxury " Marketing Research Seminar - Neoma Business School. 2021, On-line, France
PUESCHEL, J., "Luxury brands and luxury consumers in the GCC countries" ecture / Workshop for graduate students of Paris – Dauphine University. 2018, Dubai, Émirats Arabes Unis
PUESCHEL, J., "Consumption of counterfeit luxury goods" Research Seminar of M-Labs, Dauphine University. 2018, Paris, France
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" Women Empowerment, French Embassy. 2016, Abu Dhabi,, Émirats Arabes Unis
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" Research Seminar of Sociology and Philosophy Department,Paris-Sorbonne University Abu Dhabi. 2016, Abu Dhabi, Émirats Arabes Unis
PUESCHEL, J., M. C. ZANETTE, L. B. XAVIER, I. ULRICH, "Introducing Digital Luxury Wearables: Imaginaries and Practices" dans Fifty Years of Consumer Research, 2023
GOUDEY, A., J. PUESCHEL, S. MOOKHERJEE, S. HAO, "Brands in Metaverse", Global Marketing Conference, pp. 963-963, 2023, Seoul
DOI : https://doi.org/10.15444/GMC2023.12.03.0
PUESCHEL, J., S. MOOKHERJEE, S. HAO, A. GOUDEY, "Metaverse & Brands" dans Special Conference on Metaverse, Advances in Consumer Research, 2023
ULRICH, I., J. PUESCHEL, M. C. ZANETTE, X. BURTIN, "Introducing Digital Luxury Wearables: Imaginaries and Practices" dans Global Marketing Conference, 2023
PUESCHEL, J., S. ICHIKAWA, S. HAO, M. TOUZANI, "From mainstream to ugly luxury: Evidence from Chinese millennials" dans Monaco Symposium on Luxury 2023, 2023, Monaco
HOU ANDRE, A., B. PARGUEL, J. PUESCHEL, "COO effect in Chinese luxury consumption: Does generation matter?" dans Global Marketing Conference, Global Marketing Conference, pp. 80-87, 2023, Seoul
DOI : https://doi.org/10.15444/GMC2023.01.10.03
PUESCHEL, J., S. MOOKHERJEE, "Luxury Brands in Metaverse" dans Association for Consumer Research, 2022
PUESCHEL, J., M. C. ZANETTE, I. ULRICH, "Introducing Digital Luxury Wearables: imaginairies and practices" dans International Conference on Crypto-Marketing, 2022
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" dans Monaco Symposium on Luxury, 2018, Monaco, Monaco
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" dans Academy of Marketing Science Annual Conference, 2018, New Orleans, États-Unis
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" dans EURAM, 2018, Reykjavík, Islande
PUESCHEL, J., ""I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers" dans ATLAS-AFMI Conference, 2018, Paris, France
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" dans Atlas-AFMI Conference, 2017, Antananarivo, Madagascar
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" dans The Mystique of Luxury Brands Conference, 2017, Seoul, Corée, République De
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" dans Global Fashion Management Conference, 2017, Vienna, Autriche
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" dans ANZMAC Conference, 2017, Melbourne, Australie
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" dans Monaco Symposium on Luxury, 2016, Monaco, Monaco
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" dans Atlas-AFMI Conference, 2016, Nice, France
PUESCHEL, J., C. CHAMARET, "Counterfeit Luxury Consumption and the Role of Culture" dans Counterfeit Luxury and Consumption., Cláudio Félix Canguende-Valentim, António Carrizo Moreira, Vera Teixeira Vale Eds, Routledge, Taylor & Francis Group, 2025
PUESCHEL, J., C.CHAMARET, B.PARGUEL, "I. Le rôle de la culture dans la consommation de contrefaçon de luxe : le cas des Émirats arabes unis" dans L'état du management., V. Guillard et B. Oxibar Ed., Editions la Découverte, pp. 7-15, 2019
SRIVASTAVA, G., S. BAG, P. J. RAMUDU, S. K. SHRIVASTAV, J. PUESCHEL, A. C. BENABDELLAH, "Theoretical Perspectives on the Impact of Generative AI on the Tourism Sector: A Literature Review", Journal of Global Information Management, Septembre 2025, vol. 33, no. 1
DOI : 10.4018/JGIM.388177
PUESCHEL, J., S. BORRAZ, "What Does Luxury Meme? New Cultural Intermediaries And The Reconfiguration Of Luxury Meanings", Advances in Consumer Research, Octobre 2023, vol. 51, pp. 416
PUESCHEL, J., M. C. ZANETTE, L. B. XAVIER, I. ULRICH, "Introducing digital luxury wearable assets: imaginaries and practices", Carnets de la Consommation, Juin 2023, vol. 10, no. 6
PUESCHEL, J., "The role of culture in the consumption of luxury and luxury counterfeits", Luxury adviser, Janvier 2022
ZANETTE, M. C., J. PUESCHEL, M. TOUZANI, "Re-arranging dressing practices: The role of objects in spreading ugly luxury", Journal of Business Research, Juin 2022, vol. 145, pp. 784-800
DOI : 10.1016/j.jbusres.2022.02.087
PUESCHEL, J., "The metaverse could be a goldmine for luxury brands - but only if they listen to gamers' concerns", Luxury adviser, Novembre 2022
PUESCHEL, J., B. PARGUEL, C. CHAMARET, "Talking about my generation : comment les valeurs façonnent la consommation de luxe", Recherche et Applications en Marketing, Juin 2021, vol. 36, no. 2, pp. 21-41
DOI : 10.1177/2051570720966273
PUESCHEL, J., "I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers", Management International, Janvier 2021, vol. 24, pp. 36-48
PUESCHEL, J., C.CHAMARET, B.PARGUEL, "Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries", Journal of Business Research, Août 2017, vol. 77, pp. 184-194
DOI : 10.1016/j.jbusres.2016.11.008