MARKOVIC
MARKOVIC Stefan
Responsable du département
Doctorat en Sciences de Gestion
Le Professeur Stefan Markovic est titulaire d'un doctorat en sciences de gestion (avec distinction et distinctions internationales), d'un master de recherche en sciences de gestion, ainsi que d'un baccalauréat et d'un master en administration des affaires de l'ESADE Business School, Universitat Ramon Llull, Espagne. Il est actuellement Professeur de marketing et Responsable du Département d'enseignement Marketing à NEOMA Business School, France. De plus, le Professeur Markovic est co-rédacteur en chef de Business Ethics, the Environment & Responsibility, et rédacteur associé pour la recherche interdisciplinaire chez Industrial Marketing Management. Il est également membre du comité exécutif et président du groupe d'intérêt spécial sur l'image de marque de l'Académie européenne du marketing (EMAC).
Les recherches du Professeur Markovic portent sur diverses intersections entre le marketing, l’image de marque, l’innovation et l’éthique. Il a publié plusieurs articles dans des revues académiques internationales renommées, notamment Business & Society, IEEE Transactions on Engineering Management, Industrial Marketing Management, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Psychology & Marketing, Technological Forecasting & Social Change et Technovation.
Le Professeur Markovic a également publié plusieurs ouvrages, dont « The Routledge Companion to Responsible Business », « Handbook of Sustainability-Driven Business Strategies in Practice », « Brand Co-creation: Theory, Practice, and Ethical Implications » et « Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions ». Il a également été publié dans plusieurs magazines et journaux, dont Markedsføring et Berlingske (Danemark), ainsi que La Vanguardia et Cinco Días (Espagne). Le Professeur Markovic a reçu diverses bourses, subventions de recherche et distinctions pour l'excellence de ses recherches de la part d'institutions de différents pays, ainsi que des prix lors de conférences académiques.
Dans le domaine de l'enseignement, le Professeur Markovic a développé, coordonné et/ou dispensé un large éventail de cours en marketing, stratégie de marque, innovation, éthique et méthodes de recherche dans le cadre de programmes de licence, de master, de doctorat et d'executive MBA dans diverses institutions à travers le monde. Il a également animé des formations en entreprise pour des cadres des secteurs du voyage, de la mode et de la musique. Le Professeur Markovic a reçu plusieurs prix d'excellence pédagogique, ainsi qu'une bourse pour soutenir l'innovation pédagogique.
Avant de rejoindre NEOMA Business School, le Professeur Markovic était membre du corps professoral du département de marketing de la Copenhagen Business School, au Danemark. Il y a également été président du pôle de recherche sur l'éthique du marketing, coprésident du pôle de recherche sur les avancées en image de marque et coordinateur du master en marketing et innovation. Il a également été représentant national du Danemark à l'Académie européenne du marketing (EMAC). Avant de rejoindre le monde universitaire, le Professeur Markovic a occupé des postes de direction dans les secteurs du voyage et du MICE, notamment celui de directeur marketing et de représentant principal, pour des organisations opérant dans des pays comme la Serbie, l'Espagne et la Tunisie.
MARKOVIC, S., M. BAGHERZADEH, "How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation", Journal of Business Research, Juillet 2018, vol. 88, pp. 173-186
https://doi.org/10.1016/j.jbusres.2018.03.028
IGLESIAS, O., S. MARKOVIC, M. BAGHERZADEH, J. SINGH, "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty", Journal of Business Ethics, Avril 2020, vol. 163, no. 1, pp. 151-166
10.1007/s10551-018-4015-y
BAGHERZADEH, M., S. MARKOVIC, J. CHENG, W. VANHAVERBEKE, "How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy", IEEE Transactions on Engineering Management, Août 2020, vol. 67, no. 3, pp. 740-753
10.1109/TEM.2018.2889538
MISGANAW, B., D. ASSEFA, S. MARKOVIC, "“One faces the future with one's past” The impact of initial informality on firm involvement in corruption" Entrepreneurship for Development Research Workshop. 2025, Paris, France
SANCHA, C., V. SIERRA, S. MARKOVIC, E. KOBERG, C. GIMENEZ, "Sustainable SCM: Stakeholder pressure and lower tier suppliers" dans 29th EurOMA Conference, 2022, Berlin, Allemagne
SANCHA, C., S. MARKOVIC, V. SIERRA, "Drivers of the adoption of first- and lower-tier sustainable supplier development practices" dans 54th CLADEA Annual Assembly, 2019, Lima, Pérou
KOCK, F., A. LINDGREEN, S. MARKOVIC, Research Handbook on Tourism, Complexity and Uncertainty, Edward Elgar Publishing, 2024DOI : 10.4337/9781802203486
MARKOVIC, S., A. LINDGREEN, N. KOPORCIC, M. MICEVSKI, Approaches to corporate social responsibility: Knowledge, values, and actions, Routledge, Taylor & Francis Group, New York, 2023
MARKOVIC, S., R. GYRD-JONES, S. VON WALLPACH, A. LINDGREEN, Brand co-creation: Theory, practice, and ethical implications, Edward Elgar Publishing, London, 2022
MARKOVIC, S., C. SANCHA, A. LINDGREEN, Handbook of sustainability-driven business strategies in practice, Edward Elgar Publishing, London, 2021
MISGANAW, B., D. ASSEFA, S. MARKOVIC, "“One faces the future with one's past” The impact of initial informality on firm involvement in corruption" dans European Academy of Management, 2024, Bath, Royaume-Uni
LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "From closed to open innovation: A U-shaped performance implication" dans 10th Annual World Open Innovation Conference (WOIC), 2023, Bilbao, Espagne
MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Co-creation as an open innovation mechanism to boost customer usage intention: A randomized lab experiment" dans 10th Annual World Open Innovation Conference (WOIC), 2023, Bilbao, Espagne
LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Choosing between closed and open innovation" dans Nova School of Business and Economics, DRUID Conference, 2023, Lisbon, Portugal
LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Moving from closed to open innovation and its performance implications" dans 32nd International ACEDE Conference,University of Alicante, 2023, Alicante, Espagne
MARKOVIC, S., C. T. LIAO, M. BAGHERZADEH, V. DAMNJANOVIC, "The U-shaped relationship between relative openness and innovation performance" dans European Academy of Management Conference (EURAM), Trinity College Dublin, 2023, Dublin, Irlande
MARKOVIC, S., M. MICEVSKI, Y. QIU, M. BAGHERZADEH, "How does co-creation influence customer purchase intent? Examining the underlying relational mechanisms" dans 16th Global Brand Conference – Academy of Marketing, University of Bergamo, 2023, Bergamo, Italie
MINGIONE, M., O. IGLESIAS, N. IND, S. MARKOVIC, "Conscientious brands: a three-level approach to purpose" dans 16th Global Brand Conference – Academy of Marketing. University of Bergamo, 2023, Bergamo, Italie
QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Drivers and outcomes of co-creation in B2B brand management" dans 16th Global Brand Conference – Academy of Marketing. University of Bergamo, 2023, Bergamo, Italie
BAGHERZADEH, M., S. MARKOVIC, R. GYRD-JONES, Y. QIU, "Crowdsourcing for luxury brands: A field experiment" dans 4th Brand Meaning Network Workshop. American University of Sharjah, 2023, Sharjah, Émirats Arabes Unis
QIU, Y., O. IGLESIAS, S. MARKOVIC, C. SANCHA, "Co-creation in B2B branding: a systematic literature review," dans 51st European Marketing Academy Conference, 2022, Budapest, Hongrie
MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "How to build service brand equity through co-creation? An experimental design," dans 15th Global Brand Conference – Academy of Marketing, 2022, Royaume-Uni
QIU, Y., O. IGLESIAS, S. MARKOVIC, "Reciprocal brand identity co-creation" dans European Marketing Academy Regional Conference, 2020, Online
GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing oppeness in high complexity innovation projects: Evidence from the automotive sector" dans 6th Annual World Open Innovation Conference (WOIC), 2019, Rome, Italie
MARKOVIC, S., Y. QIU, O. IGLESIAS, M. BAGHERZADEH, "Does co-creation improve the equity of services brands? Considering the roles of recognition benefits and alternative attractiveness" dans 14th Global Brand Conference – Academy of Marketing, 2019, Berlin, Allemagne
IND, N., O. IGLESIAS, S. MARKOVIC, "Why co-creation is the future of branding" dans 14th Global Brand Conference – Academy of Marketing, 2019, Berlin, Allemagne
VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Critical reflections on brand management: Theory, practice, and future directions" dans 48th European Marketing Academy Conference (EMAC), 2019, Hamburg, Allemagne
MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Examining the relationship between co-creation and brand equity in the context of services brands" dans 48th European Marketing Academy Conference (EMAC), 2019, Hamburg
MARKOVIC, S., "Should brands collaborate with suppliers or competitors to boost service innovation? Analyzing the moderating role of product innovation" dans 3rd Brand Meaning Network Workshop. Nova School of Business and Economics, 2019, Lisbon, Portugal
MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "The impact of CSR on word-of-mouth" dans 30th International Marketing Congress (AEMARK). Universitat Autònoma de Barcelona, 2018, Barcelona
VON WALLPACH, S., R. GYRD-JONES, S. MARKOVIC, "Brand co-creation: Innovation opportunities and ethical challenges" dans 47th European Marketing Academy Conference (EMAC). University of Strathclyde, 2018, Glasgow, Royaume-Uni
MARKOVIC, S., S. VON WALLPACH, R. GYRD-JONES, "Multi-stakeholder knowledge sharing and brand co-creation: Ethical considerations," dans 47th European Marketing Academy Conference (EMAC). University of Strathclyde, 2018, Glasgow
MARKOVIC, S., O. IGLESIAS, Y. QIU, M. BAGHERZADEH, "Do CSR practices improve customer positive word-of-mouth? Considering the roles of brand authenticity and customer affective commitment," dans 13th Global Brand Conference – Academy of Marketing. Northumbria University, 2018, Newcastle, Royaume-Uni
MARKOVIC, S., S. WIDER, S. VON WALLPACH, "Brand value co-destruction in collective digital discourse: A case study" dans 13th Global Brand Conference – Academy of Marketing. Northumbria University, 2018, Newcastle, Royaume-Uni
KOCK, F., A. LINDGREEN, S. MARKOVIC, "Introduction to the Research Handbook on Tourism, Complexity and Uncertainty" dans Research Handbook on Tourism, Complexity and Uncertainty., Florian Kock, Adam Lindgreen, Stefan Markovic Eds, Edward Elgar Publishing, pp. 1-6, 2024DOI : 10.4337/9781802203486.00008
MARKOVIC, S., Y. QIU, C. SANCHA, N. KOPORCIC, "A systematic literature review of sustainability in corporate services branding: Identifying dimensions, drivers, outcomes, and future research opportunities" dans The Routledge Companion to Corporate Branding., Oriol Iglesias, Nicholas Ind, and Majken Schultz Eds, Routledge, pp. 228-248, 2022
MARKOVIC, S., K. TOLLIN, "Business Model Innovation for Sustainability: The intersections among business models, innovation, and sustainability" dans Handbook of sustainability-driven business strategies in practice., tefan Markovic, Cristina Sancha, and Adam Lindgreen Eds, Edward Elgar Publishing, pp. 144-157, 2021
MARKOVIC, S., "Co-creation in Brand Management: Benefits and Challenges" dans Co-creating Brands: Brand Management from A Co-creative Perspective., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 43-47, 2019
MARKOVIC, S., H. RANIM, "Co-creation and Social Media Influencers" dans Co-creating Brands: Brand Management from A Co-creative Perspective., Nicholas Ind and Holger Schmidt Ed., Bloomsbury, pp. 210-214, 2019
MARKOVIC, S., C. GIMENEZ, V. SIERRA, C. SANCHA, J. RODON, "The impact of environmental and social practices on the triple bottom line: A mediated model" dans Measuring and controlling sustainability: Spanning theory and practice., Adam Lindgreen, Christine Vallaster, Shumaila Yousofzai, and Bernhard Hirsch Eds, Routledge, pp. 141-165, 2018
MARKOVIC, S., N. S. DAVCIK, P. SHARMA, "Ethical ramifications of the dark side of business practices in the international business area", Business Ethics, the Environment and Responsibility, Octobre 2025, vol. 34, no. 4, pp. 1966-1972DOI : 10.1111/beer.12747
KOPORCIC, N., S. MARKOVIC, "Corporate Sustainability Reporting: Shifting from Optional Due Diligence to Mandatory Duty", Business Ethics, the Environment and Responsibility, Octobre 2025, vol. 34, no. 4, pp. 2048-2055DOI : https://doi.org/10.1111/beer.12753
FILIPOVIC, J., M. GORTON, S. MARKOVIC, "Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory", Psychology and Marketing, Juin 2025, vol. 42, no. 6, pp. 1456-1475DOI : 10.1002/mar.22188
WIIK, J., N. KOPORCIC, S. MARKOVIC, L. AARIKKA-STENROOS, "B2B customer referencing in a community of practice context: Conceptualizing legitimating mechanisms in the health technology sector", Industrial Marketing Management, Mai 2025, vol. 127, pp. 29-43DOI : 10.1016/j.indmarman.2025.03.005
KOPORCIC, N., P. K. KUKKAMALLA, S. MARKOVIC, T. MARAN, "Resilience of small and medium-sized enterprises in times of crisis: an umbrella review", Review of Managerial Science, Avril 2025DOI : 10.1007/s11846-025-00883-0
TOURATIER‐MULLER, N., N. KOPORCIC, S. MARKOVIC, V. DAMNJANOVIĆ, "Drivers and Barriers to the Adoption of Circular Business Models in Small‐ and Medium‐Sized Enterprises: A Comparison Study Between Developed and Developing Economies", Business Strategy and the Environment, Juillet 2025DOI : 10.1002/bse.70098
EKLUND, A. A., M. HELMEFALK, N. IND, S. MARKOVIC, F. VILLEGAS, "Can conscientiousness, circularity, and luxury be in the same room? A conceptual integration of conscientious brands and circular business models using Vivienne Westwood as an illustrative example", Journal of Brand Management, 2025DOI : 10.1057/s41262-025-00409-9
VILLEGAS, F., S. MARKOVIC, C. SANCHA, N. DAVCIK, P. SHARMA, J. LLONCH, "Circular Economy: The Key Link Between Learning Orientations and Competitive Advantage in Small and Medium‐Sized Enterprises", Business Strategy and the Environment, Septembre 2025DOI : 10.1002/bse.70186
LIAO, C. T., M. BAGHERZADEH, S. MARKOVIC, V. DAMNJANOVIC, "Open innovation where it really matters: The U-shaped relationship between relative open innovation and innovation performance in developing countries", IEEE Transactions on Engineering Management, Novembre 2024, vol. 71, pp. 15540-15554DOI : 10.1109/TEM.2024.3490982
MOGHADDAM, E. N., A. ALIAHMADI, M. BAGHERZADEH, S. MARKOVIC, M. MICEVSKI, F. SAGHAFI, "Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems", Technovation, Février 2023, vol. 120, pp. 102679DOI : 10.1016/j.technovation.2022.102679
MARKOVIC, S., O. IGLESIAS, N. IND, "Conscientious business-to-business organizations: Status quo and future research agenda", Industrial Marketing Management, Juillet 2023, vol. 112, pp. A8-A11DOI : 10.1016/j.indmarman.2023.05.021
MARKOVIC, S., N. KOPORCIC, G. SAMARA, R. BARKEMEYER, "Sustainability and interactive network branding in fast‐changing business environments", Business Ethics, the Environment and Responsibility, Juillet 2023, vol. 32, no. 3, pp. 877-881DOI : 10.1111/beer.12557
IGLESIAS, O., M. MINGIONE, N. IND, S. MARKOVIC, "How to build a conscientious corporate brand together with business partners: A case study of Unilever", Industrial Marketing Management, Février 2023, vol. 109, pp. 1-13DOI : 10.1016/j.indmarman.2022.12.008
MARKOVIC, S., O. IGLESIAS, J. QIU, M. BAGHERZADEH, "The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness", Business and Society, Octobre 2022, vol. 61, no. 7, pp. 1773-1803DOI : 10.1177/00076503211053021
DIMA, J., R. BARKEMEYER, G. SAMARA, S. MARKOVIC, "The SDGs: A change agenda shaping the future of business and humanity at large", Business Ethics, the Environment and Responsibility, Septembre 2022, vol. 31, no. 4, pp. 899-903
DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Behind the scenes of an academic journal: Challenges, commitment, and resilience", Business Ethics, the Environment and Responsibility, Juillet 2022, vol. 31, no. 2, pp. 293-295
BAGHERZADEH, M., S. MARKOVIC, M. BOGERS, "Managing Open Innovation: A Project-Level Perspective", IEEE Transactions on Engineering Management, Février 2021, vol. 68, no. 1, pp. 301-316DOI : 10.1109/TEM.2019.2949714
GURCA, A., M. BAGHERZADEH, S. MARKOVIC, N. KOPORCIC, "Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model", Industrial Marketing Management, Avril 2021, vol. 94, pp. 202-215DOI : https://doi.org/10.1016/j.indmarman.2020.05.035
MARKOVIC, S., N. KOPORCIC, M. ARSLANAGIC-KALAJDZIC, S. KADIC-MAGLAJLIC, M. BAGHERZADEH, N. ISLAM, "Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets", Technological Forecasting and Social Change, Septembre 2021, vol. 170DOI : https://doi.org/10.1016/j.techfore.2021.120883
DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, A. AGAFONOW, D. MOONSMAYER, C. NEESHMAN, "BEER Heterodoxies: A new section to trigger unorthodox voices and perspectives", Business Ethics, the Environment and Responsibility, Janvier 2021, vol. 31, no. 1, pp. 1-3
DIMA, J., S. MARKOVIC, R. BARKEMEYER, G. SAMARA, "Rising like a phoenix: From suppression to 6.967", Business Ethics, the Environment and Responsibility, Octobre 2021, vol. 30, no. 4, pp. 467-469
DIMA, J., R. BARKEMEYER, S. MARKOVIC, G. SAMARA, "Do business ethics really matter?", Business Ethics, the Environment and Responsibility, Juillet 2021, vol. 30, no. 3, pp. 245-247
DZIUBANIUK, O., W. BARNER-RASMUSSEN, S. MARKOVIC, N. KOPORCIC, M. IVANOVA-GONGNE, T. MANDJÁK, "Business-to-business marketing research: Assessing readability and discussing relevance to practitioners", Industrial Marketing Management, 2021, vol. 92, pp. 217-231
IGLESIAS, O., S. MARKOVIC, M. BAGHERZADEH, J. SINGH, "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty", Journal of Business Ethics, Avril 2020, vol. 163, no. 1, pp. 151-166DOI : 10.1007/s10551-018-4015-y
BAGHERZADEH, M., S. MARKOVIC, J. CHENG, W. VANHAVERBEKE, "How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy", IEEE Transactions on Engineering Management, Août 2020, vol. 67, no. 3, pp. 740-753DOI : 10.1109/TEM.2018.2889538
MARKOVIC, S., M. JOVANOVIC, M. BAGHERZADEH, C. SANCHA, M. SARAFINOVSKA, Y. QIU, "Priorities when selecting business partners for service innovation: The contingency role of product innovation", Industrial Marketing Management, Juillet 2020, vol. 88, pp. 378-388DOI : 10.1016/j.indmarman.2020.06.001
MARKOVIC, S., M. BAGHERZADEH, A. DUBIEL, J. CHENG, W. VANHAVERBEKE, "Do not miss the boat to outside-in open innovation: Enable your employees", Industrial Marketing Management, Novembre 2020, vol. 91, pp. 152-161DOI : https://doi.org/10.1016/j.indmarman.2020.09.003
IND, N., O. IGLESIAS, S. MARKOVIC, "Conscientious organizations: How business is accelerating toward a fairer future", California Management Review, Août 2020
IGLESIAS, O., P. LANDGRAF, N. IND, S. MARKOVIC, N. KOPORCIC, "Corporate Brand Identity Co-creation in Business-to-Business Contexts", Industrial Marketing Management, Février 2020, vol. 85, pp. 32-43
IGLESIAS, O., S. MARKOVIC, J. J. SINGH, V. SIERRA, "Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits", Journal of Business Ethics, Janvier 2019, vol. 154, no. 2, pp. 441-459
IGLESIAS, O., S. MARKOVIC, J. RIALP, "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy", Journal of Business Research, Mars 2019, vol. 96, pp. 343-354
MARKOVIC, S., M. BAGHERZADEH, "How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation", Journal of Business Research, Juillet 2018, vol. 88, pp. 173-186DOI : https://doi.org/10.1016/j.jbusres.2018.03.028
MARKOVIC, S., O. IGLESIAS, J. J. SINGH, V. SIERRA, "How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality", Journal of Business Ethics, Avril 2018, vol. 148, no. 4, pp. 721-740