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SONG Amy

PhD, Sciences de Gestion, Administration des entreprises

Amy SONG est professeur associé en marketing. Elle enseigne la gestion du marketing, le comportement des consommateurs et les études de marché, l'analyse des données et la communication spécifique à NEOMA. Sa recherche porte principalement sur le modeling empirique des choix des consommateurs et les effets des décisions stratégiques des marketeurs, notamment en marketing digital avec le big data. Elle s'intéresse également à l'examen de l'impact du marketing sur le bien-être social. Elle publie, ou publiera prochainement, dans les publications internationales prestigieuses telles que Journal of Marketing, Decision Support Systems, Journal of Business Ethics, Journal of Business Research, parmi d'autres. Elle est actuellement relectrice ad-hoc pour la Journal of Management Information Systems, Journal of Service Research, International Journal of Electronic Commerce, European Journal of Marketing, etc. Elle a été conseillère d'entreprise pour un grand nombre d'entreprises leaders dans différents secteurs.

Domaines de spécialisation

  • Modélisation empirique ; connaissance des consommateurs basée sur des données
  • marketing numérique ; impact du marketing sur le bien-être social

Récentes contributions académiques

  • YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", Decision Support Systems, Avril 2021, vol. 143
    DOI : 10.1016/j.dss.2021.113491
  • CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", Journal of Business-to-Business Marketing, Avril 2020, vol. 27, no. 2, pp. 111-124
    DOI : 10.1080/1051712X.2020.1748326
  • WANG, H., M.SHEN, A.SONG, I.PHAU, "Do Up-displayed Eco-friendly Products Always Perform Better? The Moderating Role of Psychological Distance", Journal of Business Research, Juin 2020, vol. 114, pp. 198-212
    DOI : 10.1016/j.jbusres.2020.03.031

Academic Journals

  • YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", Decision Support Systems, Avril 2021, vol. 143
    DOI : 10.1016/j.dss.2021.113491
  • CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", Journal of Business-to-Business Marketing, Avril 2020, vol. 27, no. 2, pp. 111-124
    DOI : 10.1080/1051712X.2020.1748326
  • WANG, H., M.SHEN, A.SONG, I.PHAU, "Do Up-displayed Eco-friendly Products Always Perform Better? The Moderating Role of Psychological Distance", Journal of Business Research, Juin 2020, vol. 114, pp. 198-212
    DOI : 10.1016/j.jbusres.2020.03.031
  • ZENG, F., Q.YE, Z.YANG, J.LI, A.SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, Novembre 2020
    DOI : 10.1007/s10551-020-04626-x
  • SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", International Journal of Electronic Commerce, Juin 2018, vol. 22, no. 3, pp. 349-385
    DOI : 10.1080/10864415.2018.1462952
  • YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", Sustainability, Juillet 2017, vol. 9, no. 7, pp. 1-19
    DOI : 10.3390/su9071266
  • YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", Journal of Services Marketing, Février 2017, vol. 32, no. 1, pp. 48-62
    DOI : 10.1108/JSM-01-2016-0042
  • YANG, S., A.SONG, J.PANCRAS, "Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market", Journal of Electronic Commerce Research, Février 2017, vol. 18, no. 1, pp. 32-51
  • LUO, X., M.ANDREWS, A.SONG, J.ASPARA, "Group-buying deal popularity", Journal of Marketing, Mars 2014, vol. 78, no. 2, pp. 20-33
    DOI : 10.1509/jm.12.0422
  • WANG, Y., A.SONG, "Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands", Journal of Global Marketing, Septembre 2013, vol. 26, no. 4, pp. 173-187
    DOI : 10.1080/08911762.2013.804618
  • HENTSCHEL, H., J.PAN, F.FAMILY, Z.ZHANG, A.SONG, "The effect of social cues on marketing decisions", Physica A: Statistical Mechanics and Its Applications, Février 2012, vol. 391, no. 4, pp. 1395-1399
    DOI : 10.1016/j.physa.2011.09.030
  • WANG, Y., S.SUN, A.SONG, "Chinese Luxury Consumers: Motivation, Attitude and Behavior", Journal of Promotion Management, Juillet 2011, vol. 17, no. 3, pp. 345-359
    DOI : 10.1080/10496491.2011.596122

Book chapter

  • WANG, Y., S.SUN, A.SONG, "Motivation for luxury consumption: Evidence from a metroplitan city in China" dans Research in Consumer Behavior., Russell W. Belk Ed., Emerald Group Publishing, pp. 161-181, 2010
    DOI : 10.1108/S0885-2111(2010)0000012009

Academic conferences

  • WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans Academy of Management (AOM) Annual Meeting, 2019, Boston, États-Unis
  • SONG, A., L.ZHANG, L.MA, "Organizational Influence in Online Vocational Learning" dans Marketing Dynamics Conference, 2019, Maryland, États-Unis
  • SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans 2019 Annual Meeting, Academy of Management, 2019, Boston, États-Unis
  • SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans Winter Conference on Business Analytics, Winter Conference on Business Analytics, 2019, Utah, États-Unis
  • ZHANG, L., A.SONG, P. K.KANNAN, "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors' Mobile Platform Engagement" dans 40th INFORMS Marketing Science Conference, 2018, Philidelphia, États-Unis
  • SONG, A., "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device" dans 40th INFORMS Marketing Science Conference, 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, États-Unis
  • SONG, A., G.XIONG, F.ZENG, X.LUO, "Customer Information Elicitation (CIE): The Impact of Privacy Assurance, Personalization and Monetary Incentives" dans Winter AMA Conference, 2017, Orlando, États-Unis
  • SONG, A., G.XIONG, C.ZHANG, X.LUO, "Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products A Field Experiment" dans Winter AMA Conference, 2017, Orlando, États-Unis
  • SONG, A., A.LEE, A.LABROO, X.LUO, "Self-Regulation and Weight Loss Goal Pursuit" dans 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, Chine
  • SONG, A., G.XIONG, C.ZHANG, X.LUO, "Romantic Appeals for Embarrassing Product Sales" dans 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, Chine
  • YANG, S., J.PANCRAS, A.SONG, "Poaching in Paid Search Advertising using Broad Match: Evidence from a Field Experiment" dans ISMS Marketing Science Conference, 2015, Maryland, États-Unis
  • SONG, A., C.LI, J.PANCRAS, "The Demonstration effect on Consumption across cities in China: Evidences from Automobile Market" dans UConn CIBER Conference, 2014, Connecticut, États-Unis

Dissemination activity

  • WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans 9th IMS-FIPS Workshop, 2019, Shanghai, Chine
  • ZHANG, L., A.SONG, L.MA, "Organizational Influence in Online Vocational Learning" dans INFORMS Marketing Science Conference, 2019, Rome, Italie
  • SONG, A., "Organizational Influence in Online Vocational Learning" dans JM-Tsinghua Research Development Workshop and a JM-Tsinghua Research Symposium, Avril, 2019, Beijing, Chine
  • LI, Y., Y.-L.TSAI, A.SONG, "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device?" dans 40th INFORMS Marketing Science Conference, 2018, Philadelphia, États-Unis
  • SONG, A., "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors’ Mobile Platform Engagement" dans 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, États-Unis
  • SONG, A., "Customer Acquisition via Big Data Analysis", Shanghai DuduDriver Information Technology Co., Ltd., 2018
  • SONG, A., "Big Data Analysis in Maternal and Baby Industry and Health Industry: The Association between Attitude and Behavior based on Multi-source Big Data", Shanghai MarcPoint Information Technology Co., Ltd., 2018
  • SONG, A., "Analysis on Professional Marketing: For Zeiss SMILE Market", Carl Zeiss (Shanghai) Co., Ltd., 2017
  • GONG, J., B.GREENWOODS, A.SONG, "Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Vehicle Purchase" dans Winter Conference on Business Analytics, 2017, Utah, États-Unis
  • SONG, A., "Yoga Market in China", Shanghai Fanzhi Cultural Development Co., Ltd., 2017