QUERCI Ilaria
Doctorat, Gestion, banque et sciences des matières premières, filière gestion
Ilaria Querci est Professeur Assistant de Marketing à NEOMA Business School. Elle a obtenu son PhD à Sapienza University à Rome et a été chercheuse postdoctorale à Ca' Foscari University à Venise. Ses recherches portent sur l'interaction humaine avec les technologies de l'IA, notamment en ce qui concerne les relations entre consommateurs et objets intelligents, la résistance des consommateurs à l'adoption des technologies de l'IA et les préoccupations en matière de protection de la vie privée à l'égard des technologies de l'IA. Elle s'intéresse également aux comportements pro-environnementaux. Ses travaux ont été publiés dans Psychology & Marketing et Technovation. Elle a également présenté ses travaux lors de conférences internationales sur le marketing telles que la Conférence de European Marketing Academy Conference (EMAC) et l'Association for Consumer Research (ACR).
Domaines de spécialisation
- Obstacles à l'adoption par les consommateurs de produits compatibles avec l'IA
- Les préoccupations des consommateurs en matière de confidentialité dans les contextes alimentés par l'IA
- Relations consommateur-objet intelligent
- Interactions homme-machine
Récentes contributions académiques
- BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" dans 53rd European Marketing Academy,, pp. (119544), 2024
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QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", Technovation, Avril 2024, vol. 132
DOI : 10.1016/j.technovation.2024.102971 -
DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, Janvier 2023, vol. 46, pp. 1-25
DOI : 10.2139/ssrn.4068548
Article
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QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", Technovation, Avril 2024, vol. 132
DOI : 10.1016/j.technovation.2024.102971 -
DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, Janvier 2023, vol. 46, pp. 1-25
DOI : 10.2139/ssrn.4068548 -
QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", Psychology and Marketing, Octobre 2022, vol. 39, no. 10, pp. 1888–1901
DOI : /10.1002/mar.21705 -
QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", Department of Management, Università Ca' Foscari Venezia Working Paper, Juillet 2021, vol. 7
DOI : 10.2139/ssrn.4151424
Chapitre d'ouvrage
- QUERCI, I., "Iperconnessione via interazione consumer to consumer (Hyperconnection through consumer to consumer interaction)" dans Marketing nell’era dell’iperconnessione., Ricotta, F. Eds, Editeur Pearson Education, pp. 58-70, 2020
Academic conferences
- BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" dans 53rd European Marketing Academy,, pp. (119544), 2024
- QUERCI, I., L. MONSURRÒ, S. GRAPPI, S. ROMANI, R. BAGOZZI, "Satisfaction is not enough: the concept of customer delight and its relevance in the AI context" dans 52nd European Marketing Academy,, pp. (114182), 2023
- MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "Negative relationships in the interactions between consumers and smart objects" dans European Marketing Academy,, vol. 51st, no. 107352, 2022
- QUERCI, I., "Artificial Intelligence Creativity Support Tools for Creating social enterprises' Business Models" dans The DRUID22 Conference, 2022, Copenhague, Danemark
- QUERCI, I., L. MONSURRÒ, "Is it only about Partners and Servants? A qualitative study about positive Smart Speaker social roles" dans European Marketing Academy, vol. 50th, no. 104571, 2021
- QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Tearing down the rules surrounding the social dilemma: The effect of information detail and control on consumers’ data collection concerns" dans XVII Annual Conference of the Italian Marketing Academy, 2020, Varese, Italie
- MONSURRÒ, L., I. QUERCI, "Partner o Servant? Un’analisi qualitativa dei ruoli sociali degli Smart Speaker (Partner or Servant? A qualitative analysis of Smart Speakers’ social roles)," dans XVII Annual Conference of the Italian Marketing Academy, 2020, Varese
- MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "The dark side of consumer-smart object relationship: A non-user perspective" dans European Marketing Academy, 2020, Budapest, Hongrie
- MONSURRÒ, L., I. QUERCI, "Il lato oscuro delle relazioni tra consumatore e smart object: una prospettiva “non-user” (The dark side of consumer-smart object relationships: a “non-user” persective)" dans XVI Annual Conference of the Italian Marketing Academy, Universita Cattolica, 2019, Italie
- QUERCI, I., S. ROMANI, C. BARBAROSSA, F. RICOTTA, "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" dans Proceedings of the European Marketing Academy, vol. 48, no. 9725, 2019, Allemagne
- QUERCI, I., F. RICOTTA, S. ROMANI, "Il mercato degli smart object: un’analisi qualitativa delle barriere all’adozione (The smart object market: a qualitative analysis of the barriers to the adoption)" dans XV Annual Conference of the Italian Marketing Academy, 2018, Bari, Italie