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MANTHIOU Aikaterini

PhD, Sciences de Gestion

MANTHIOU Aikaterini est la directrice de la spécialisation en marketing pour les apprentis, professeur associé de marketing à la NEOMA Business School. Elle a plusieurs années d'expérience professionnelle dans différents secteurs tels que le secteur hôtelier, la banque et les projets d'investissement en Chine. Le Dr Manthiou est la cofondatrice de la marque Elgis. Ses principaux intérêts de recherche sont le marketing touristique et le marketing des médias sociaux pour les marques. Ses travaux de recherche ont été publiés dans différentes revues spécialisées dans le domaine des affaires, des services et du tourisme, telles que le Journal of Business Research, Psychology & Marketing, International Journal of Hospitality Management, Electronic Markets, Journal of Services Marketing, Journal of Travel and Tourism Marketing, Recherche et Applications en Marketing.

Domaines de spécialisation

  • Marketing touristique
  • Gestion de la marque sur les médias sociaux
  • Intelligence artificielle dans les services
  • Comportement de consommation rapide vs lent

Récentes contributions académiques

  • KUPPELWIESER, V. G., A. MANTHIOU, "The Role of Customer Experience in the Perceived Value-Word-of-Mouth Relationship" à paraître Journal of Services Marketing
  • BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Customer engagement and performance in social media: A managerial perspective", Electronic Markets – The International Journal on Networked Business, Janvier 2021
    DOI : 10.1007/s12525-020-00450-3
  • MANTHIOU, A., E.HICKMAN, P.KLAUS, "Beyond good and bad: challenging the suggested role of emotions in customer experience (CX) research.", Journal of Retailing and Consumer Services, Novembre 2020, vol. 57, pp. 102218
    DOI : 10.1016/j.jretconser.2020.102218

Academic Journals

  • KUPPELWIESER, V. G., A. MANTHIOU, "The Role of Customer Experience in the Perceived Value-Word-of-Mouth Relationship" à paraître Journal of Services Marketing
  • BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Customer engagement and performance in social media: A managerial perspective", Electronic Markets – The International Journal on Networked Business, Janvier 2021
    DOI : 10.1007/s12525-020-00450-3
  • MANTHIOU, A., P.KLAUS , V. G.KUPPELWIESER, W.REEVES, "Man vs Machine: Examining the Three Themes of Service Robotics in Tourism and Hospitality", Electronic Markets – The International Journal on Networked Business, Août 2020
    DOI : 10.1007/s12525-020-00434-3
  • KLAUS, P., A. MANTHIOU, "Applying the EEE Customer Mindset in Luxury: Reevaluating Customer Experience Research and Practice During and After Corona.", Journal of Service Management, Novembre 2020, vol. 31, no. 6, pp. 1175-1183
    DOI : 10.1108/JOSM-05-2020-0159
  • MANTHIOU, A., E.HICKMAN, P.KLAUS, "Beyond good and bad: challenging the suggested role of emotions in customer experience (CX) research.", Journal of Retailing and Consumer Services, Novembre 2020, vol. 57, pp. 102218
    DOI : 10.1016/j.jretconser.2020.102218
  • KUPPELWIESER, V. G., P.KLAUS, A.MANTHIOU, O.BOUJENA, "Consumer Responses to Planned Obsolescence", Journal of Retailing and Consumer Services, Mars 2019, vol. 47, pp. 157-165
    DOI : 10.1016/j.jretconser.2018.11.014
  • SPIELMANN, N., B.BABIN, A.MANTHIOU, "Places as Authentic Consumption Contexts", Psychology and Marketing, Septembre 2018, vol. 35, no. 9, pp. 652-665
  • LEE, S., A.MANTHIOU, L.CHIANG, L.TANG, "An assessment of value dimensions in hiking tourism: Pathways toward quality of life", International Journal of Tourism Research, Mars 2018, vol. 20, no. 2, pp. 236-246
    DOI : 10.1002/jtr.2176
  • KUPPELWIESER, V. G., P.KLAUS, Y. BARUCH, A.MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability. (Eng)/ Le chaînon manquant – l’équité comme déterminant ultime de la rentabilité des services ?! (Fr)", Recherche et Applications en Marketing, Janvier 2018, vol. 33, no. 2, pp. 46-74
    DOI : 10.1177/2051570717745833
  • MANTHIOU, A., J.KANG, S. S.HYUN, X. X.FU, "The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence", International Journal of Hospitality Management, Septembre 2018, vol. 75, pp. 38-47
  • GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior", Journal of Business Research, Décembre 2016, vol. 69, no. 12, pp. 5833-5841
    DOI : 10.1016/j.jbusres.2016.04.181
  • MANTHIOU, A., K.AYADI, A.LEE, L.CHIANG, L.TANG, "Exploring the Roles of Self-Concept and Future Memory at Consumer Events: The Application of an Extended Mehrabian - Russell Model", Journal of Travel & Tourism Marketing, Mai 2017, vol. 34, no. 4, pp. 531-543
    DOI : 10.1080/10548408.2016.1208786
  • KANG, J., A.MANTHIOU, N.SURMAJAN, L.TANG, "An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry", Journal of Hospitality Marketing & Management, Janvier 2017, vol. 26, no. 1, pp. 1-22
    DOI : 10.1080/19368623.2016.1172534
  • CHIANG, L., A.XU, J.KIM, L.TANG, A.MANTHIOU, "Investigating Festivals and Events as Social Gatherings: The Application of Social Identity Theory", Journal of Travel & Tourism Marketing, Août 2017, vol. 34, no. 6, pp. 779–792
    DOI : 10.1080/10548408.2016.1233927
  • MANTHIOU, A., J.KANG, S.HYUN, "An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the bridging role of recollection and storytelling", Journal of Travel & Tourism Marketing, Novembre 2017, vol. 34, no. 8, pp. 1071-1088
    DOI : 10.1080/10548408.2016.1277575
  • MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name-Brand Hotels", International Journal of Tourism Research, Mars 2016, vol. 18, no. 2, pp. 105–115
    DOI : 10.1002/jtr.2037
  • MANTHIOU, A., J.KANG, L.CHIANG, L.TANG, "Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory", Journal of Travel & Tourism Marketing, Mars 2016, vol. 33, no. 3, pp. 362-379
    DOI : 10.1080/10548408.2015.1064055
  • KANG, J., A.MANTHIOU, I.KIM, S. S.HUYN, "Recollection of the Sea Cruise: the role of cruise photos and other passengers on the ship", Journal of Travel & Tourism Marketing, Novembre 2016, vol. 33, no. 9, pp. 1286-1308
    DOI : 10.1080/10548408.2015.1117409
  • MANTHIOU, A., J.KANG, T.SCHRIER, "A visitor-based brand equity perspective: the case of a public festival", Tourism Review, 2014, vol. 69, no. 4, pp. 264-283
    DOI : 10.1108/tr-04-2014-0016
  • LEE, S., A.MANTHIOU, M.JEONG, L.TANG, L.CHIANG, "Does consumer feeling affect consumer quality of life? Roles of consumption emotion and its consequences", International Journal of Tourism Research, Juillet 2015, vol. 17, no. 4, pp. 409–416
    DOI : 10.1002/jtr.1988
  • MANTHIOU, A., L.TANG, R.BOSSELMAN, "Reason and reaction: The dual route of the decision-making process on Facebook fan pages", Electronic Markets – The International Journal on Networked Business, Novembre 2014, no. 24, pp. 297-308
  • MANTHIOU, A., L.CHIANG, L.TANG, A.MORRISON, "A Comparative study of generational preferences for trip-planning resources: A case study of international tourists in Shanghai", Journal of Quality Assurance in Hospitality and Tourism, Janvier 2014, vol. 15, no. 1, pp. 78-99
  • MANTHIOU, A., S.LEE, L.TANG, L.CHIANG, "The experience economy approach to festival marketing: Vivid memory and attendee loyalty", Journal of Services Marketing, Janvier 2014, vol. 28, no. 1, pp. 1-42
  • MANTHIOU, A., L.TANG, L.CHIANG, "Identifying and responding to customer needs on Facebook fan pages", International Journal of Technology and Human Interaction, Juillet 2012, vol. 9, no. 3, pp. 36-52
    DOI : 10.4018/jthi.2013070103
  • MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "An Investigation of the Information Sources Used by International Tourists at Different Age Groups in Fiji", International Journal of Tourism Sciences, Décembre 2012, vol. 12, no. 3, pp. 20-46
  • MANTHIOU, A., A.MORRISON, J.SHIN, L.CHIANG, "A holistic approach to activity preference patterns: International tourists and their visits to Shanghai, China", International Journal of Tourism Sciences, Avril 2012, vol. 12, no. 1, pp. 107-136
  • MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market", Journal of Tourism Research, Juillet 2010, no. 13, pp. 88-107

Book chapter

  • MANTHIOU, A., L.CHIANG, L.TANG, "Developing a successful Facebook fan page based on costumers" dans Human Behavior, Psychology, and Social Interaction in the Digital Era.., IGI Global, 2014

Academic conferences

  • MANTHIOU, A., K.AYADI , "THE LINK OF DISSIMILAR SERVICE RECOVERY AND ONLINE COMPLAINING BEHAVIOR" dans 3rd International Conference on Advances in Business and Law, Dubai, 2019
  • BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Connecting with fashion brands on social media: An investigation of consumers' drivers" dans Global Fashion Management Conference, 2019, Paris
  • BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Customer engagement measurement in social media: From theory to practice" dans 2018 Global Marketing Conference, 2018, Tokyo, Japon
  • MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale" dans 2016 Global Marketing Conference, 2016, Conrad Hong Kong, Hong Kong
  • MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale", Global Marketing Conference, 2016, Hong Kong
  • GODEY, B., O.BOUJENA, A.MANTHIOU, J.ROKKA, I.ULRICH, "Consumer social media activities and the impact on consumer-brand relationship" dans 15th International Marketing Trends Conference, 2016
  • GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Luxury brands social media marketing efforts: Influence on brand equity and consumers' behavior" dans Global Fashion Marketing Conference, 2015
  • ROKKA, J., A.MANTHIOU, B.GODEY, L.TANG, "How social media marketing efforts influence brand equity and its consequences: the case of luxury brands" dans The Academy of Marketing Science Conference, Marriott Hotel, Indianapolis, 2014, États-Unis
  • MANTHIOU, A., R.BOSSELMAN, L.TANG, "Reason and Reaction: The Dual Route of the Decision-making Process on Social Media" dans 3rd IT & Culture workshop, 2013, France
  • MANTHIOU, A., L.CHIANG, L.TANG, "Modeling consumers' participation on restaurants' Facebook fan pages" dans 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, États-Unis
  • MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The mediating effect of affective commitment between the relationship of experience and loyalty for brand named hotels" dans 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, États-Unis
  • MANTHIOU, A., L.CHIANG, L.TANG, "Segmenting international visitors by information source variables: The case of Fiji" dans 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, États-Unis
  • MANTHIOU, A., S.LEE, L.TANG, "Measuring the experience economy and the visitors behavioral consequences: An empirical study on Veishea event" dans 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2011, États-Unis
  • MANTHIOU, A., T.LIANG, A.MORRISON, "Activity preference in different market segments: the case of international tourists in Shanghai" dans 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2011, États-Unis
  • MANTHIOU, A., L.CHIANG, L.TANG, "Investigating customer values on restaurants Facebook fan pages" dans Annual conference of the International Council on Hotel, Restaurant and Institutional Education (ICHRIE), 2011, États-Unis
  • MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market" dans 2nd International Conference on Tourism and Hospitality Management, 2010, Grèce
  • MANTHIOU, A., T.SCHRIER, "Worth of mouth in electronic age: A comparison between traditional and electronic communication in USA" dans 17th Annual iHITA Research Conference, 2010, États-Unis

Dissemination activity

  • KUPPELWIESER, V., P.KLAUS, Y.BARUCH, A.MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability" dans QUIS 14 - The 14th International Research Symposium on Service Excellence in Management, 2015, Shanghai, Chine
  • MANTHIOU, A., N.SPIELMANN, B.BABIN, "Travelling within the borders: How place authenticity drives outcomes." dans Conference, 2016, Hong Kong, Chine
  • SPIELMANN, N., A.MANTHIOU, B.BABIN, A.MANTONAKIS, "Take me there, I’ll like the product better" dans Academy of Wine Business Research Conference, 2016, Adelaide, Australie
  • SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" dans Association for Consumer Research, 2016, Berlin, Allemagne
  • CHIANG , L., A.MANTHIOU, C.CHU, "A holistic approach to the effects of fandom: An application of self-expansion theory." dans Proceedings of 18th Academy of Marketing Science World Marketing Congress Conference, 2015, Bari, Italie
  • CHIANG, L., A.MANTHIOU, "Toward a deeper understanding of fandom: effects of self-expansion theory on consumer intentions" dans EMAC, 2015, Leuven, Belgique
  • AYADI, K., A.MANTHIOU, "Does visitors' memory matter? The Application of an extended Mehrabian and Russel model at Armada Festival" dans Global Marketing Conference, 2014, Singapour
  • CHIANG, L., A.MANTHIOU, L.TANG, "To investigate antecedents of international tourists’ place attachment and its relationships with memories and post-behavioral intentions: The case of Seoul City" dans Academy of Marketing Science 17th Biennial World Marketing Congress, 2014, Lima, Pérou
  • MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "A comparative study of generational preferences for trip-planning resources: A case study of international tourists to Shanghai" dans APTA International Tourism Conference, 2012, Taïwan, Province De Chine
  • MANTHIOU, A., L.CHIANG, L.TANG, "A dual process perspective on evaluating the websites of travel intermediaries" dans International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), 2012, États-Unis
  • MANTHIOU, A., L.CHIANG, L.TANG, "Evaluate the level of entrepreneurship in creating competitive advantages in Iowa agritourism businesses" dans International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), 2012, États-Unis

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