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GRZESKOWIAK Stephan

Ph.D. in Marketing

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  3. GRZESKOWIAK Stephan

Marketing
Ph.D. in Marketing

Stephan Grzeskowiak, Ph.D., est professeur associé de marketing à NEOMA Business School où il enseigne, entre autres, les canaux de marketing et la recherche marketing. Il a obtenu son diplôme de maîtrise à la Westfaelische Wilhelms Universitaet Muenster, en Allemagne, et son doctorat à la Virginia Polytechnic Institute and State University. 

Le professeur Grzeskowiak fait partie du comité de rédaction de la revue Applied Research in Quality of Life, le journal officiel de l'International Society for Quality-of-Life Studies. Il est également évaluateur pour plusieurs revues et conférences internationales sur des sujets liés au marketing B2B, aux canaux de commercialisation et aux méthodes de recherche. 

Le professeur Grzeskowiak a coécrit de nombreux articles dans le domaine du bien-être des consommateurs, liés aux questions conceptuelles et méthodologiques du bien-être des consommateurs et aux implications de politique publique du marketing de la qualité de vie. Il est également co-auteur de plusieurs articles sur la stratégie de marque et la gouvernance des canaux de commercialisation. 

 

Domaines de spécialisation

  • Circuits de commercialisation : Gouvernance relationnelle
  • Marketing B2B
  • Bien-être du consommateur
  • Gestion de marque : Communauté de marque
  • Services marketing : Bien-être du consommateur

Récentes contributions académiques

  • SIRGY, M. J., G. YU, D. J. LEE, M. JOSHANLOO, M. BOSNJAK, J. JIAO, A. EKICI, E. G. ATAY, S. GRZESKOWIAK, "The Dual Model of Materialism: Success Versus Happiness Materialism on Present and Future Life Satisfaction", Applied Research in Quality of Life, Août 2021, vol. 16, pp. 201-220
    DOI : 10.1007/s11482-019-09763-8
  • RAHTZ, D. R., M. J. SIRGY, S. GRZESKOWIAK, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" dans Teaching Quality of Life in Different Domains., Graciela Tonon Ed., Social Indicators Research Series, pp. 129-153, 2020
    DOI : DOI
  • GRZESKOWIAK, S., D. R. RAHTZ, M. J. SIRGY, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" dans ISQOLS Conference, 2020

Article

  • SIRGY, M. J., G. YU, D. J. LEE, M. JOSHANLOO, M. BOSNJAK, J. JIAO, A. EKICI, E. G. ATAY, S. GRZESKOWIAK, "The Dual Model of Materialism: Success Versus Happiness Materialism on Present and Future Life Satisfaction", Applied Research in Quality of Life, Août 2021, vol. 16, pp. 201-220
    DOI : 10.1007/s11482-019-09763-8
  • LICHTLE, M.-C., V.PLICHON, S.GRZESKOWIAK, "La Consommation peut-elle améliorer la Satisfaction dans la Vie ?", Management & Avenir, Janvier 2016, vol. 83, pp. 77-94
    DOI : 10.3917/mav.083.0077
  • GRZESKOWIAK, S., M. , J. SIRGY, T. FOSCHT, B. SWOBODA, "Linking Retailing Experiences with Life Satisfaction: The Concept of Store-Type Congruity with Shoppers’ Identity", International Journal of Retail & Distribution Management, Février 2016, vol. 44, no. 2, pp. 124-138
    DOI : 10.1108/IJRDM-07-2014-0088
  • GRZESKOWIAK, S., D.-J.LEE, G.YU, M. J.SIRGY, "How do Consumers Perceive the Quality-of-Life Impact of Durable Goods? A Consumer Well-Being Model based on the Consumption Life Cycle", Applied Research in Quality of Life, Septembre 2014, vol. 9, no. 3, pp. 683-709
  • DEV, C. S., S.GRZESKOWIAK, J. R.BROWN, "Opportunism in Brand Partnerships – Effects of Coercion and Relationship Norms", Cornell Hospitality Quarterly, 2011, vol. 52, no. 4, pp. 377-387
    DOI : 10.1177/1938965510397656
  • GRZESKOWIAK, S., L.LABRECQUE, A.KRISHEN, "Exploring social motivations for brand loyalty: conformity versus escapism", Journal of Brand Management, Mars 2011, no. 7, pp. 457-472
    DOI : 10.1057/bm.2011.12
  • GRZESKOWIAK, S., P.KENNING, C.AHLERT, S.BROCK, "The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective", Journal of Business & Industrial Marketing, Février 2011, vol. 26, no. 3, pp. 162-170
    DOI : 10.1108/08858621111115886
  • GRZESKOWIAK, S., M.SIRGY, D.LEE, G.YU, "Quality of College life (QCL) of Students: further validation of a measure of well-being", Social Indicators Research, Décembre 2010, vol. 99, no. 3, pp. 375-390
    DOI : 10.1007/s11205-010-9587-6
  • GRZESKOWIAK, S., M.SIRGY, J.CHEBAT, "How can Mall Management Best Capture Mall Image?", Journal of Business Research, Juillet 2010, vol. 63, no. 7, pp. 735-740
  • GRZESKOWIAK, S., J.BROWN, C.DEV, S., "The Safeguarding Role of Influence in Marketing channels: The Moderating Effect of Relational Norms", Marketing Letters, Avril 2009, vol. 20, no. 2, pp. 139-154
  • GRZESKOWIAK, S., J.AL KHATIB, "Does Morality explain Opportunism in Marketing Channels: the moderating Role of Trust", International Journal of Retail & Distribution Management, Février 2009, vol. 37, no. 2, pp. 142-160
  • GRZESKOWIAK, S., M.SIRGY, D.LEE, "An Extension and Further Validation of a Community-based Consumer Well-Being Measure", Journal of MacroMarketing, Septembre 2008, vol. 28, no. 3, pp. 243-257
  • GRZESKOWIAK, S., M.SIRGY, "Does Brand Management Influence Consumer Well-Being? Social and Psychological Processes", Applied Research in Quality of Life, Janvier 2008, vol. 2, no. 4, pp. 289-304
  • GRZESKOWIAK, S., M.SIRGY, D.RAHTZ, "Quality of College Life (QCL) of Students: Developing and Validating a Measure of Well-being", Social Indicators Research, Avril 2007, vol. 80, no. 2, pp. 343-360
  • GRZESKOWIAK, S., P.KENNING, M.BLUT, "Performance implications of Partner versus Market Orientation in Marketing Channels", Journal of Marketing Channels, Septembre 2007, vol. 14, no. 3, pp. 31-50
  • GRZESKOWIAK, S., M.SIRGY, D.LEE, C.CLAIBORNE, "Housing Well-Being: Developing and Validating a Measure", Social Indicators Research, Décembre 2006, vol. 79, no. 3, pp. 503-541
  • GRZESKOWIAK, S., M.SIRGY, C.SU, "Explaining Housing Preference and Choice: The Role of Self-Congruity and Functional Congruity", Journal of Housing and the Built Environment, Décembre 2005, vol. 20, no. 4, pp. 329-347
  • GRZESKOWIAK, S., M.SIRGY, "Residents' Satisfaction with Community Services: Predictors and Outcomes", Journal of Regional Analysis and Policy, Septembre 2003, vol. 33, no. 2, pp. 1-36

Chapitre d'ouvrage

  • RAHTZ, D. R., M. J. SIRGY, S. GRZESKOWIAK, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" dans Teaching Quality of Life in Different Domains., Graciela Tonon Ed., Social Indicators Research Series, pp. 129-153, 2020
    DOI : DOI
  • GRZESKOWIAK, S., P.KENNING, S.BROCK, "The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective" dans Impulse fuer die Markenforschung und Markenfuehrung., Baumgarth C., Schneider G.K., Ceritoglu B. Eds, Gabler Verlag, 2008
  • GRZESKOWIAK, S., M.SIRGY, "A Relationship Quality/Stakeholder Perspective on Corporate Performance" dans Progress in Economics Research., Tavidze A. Ed., Nova Biomedical, 2002

Academic conferences

  • GRZESKOWIAK, S., D. R. RAHTZ, M. J. SIRGY, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" dans ISQOLS Conference, 2020
  • GRZESKOWIAK, S., "How do materialistic vs minimalistic store environments impact subjective well-being?" dans ISQOLS Conference, 2019
  • GRZESKOWIAK, S., "Do materialistic store environments impact subjective well-being? The moderating role of self-suppression and self-enhancement" dans ISQOLS Conference, 2019
  • GRZESKOWIAK, S., "How do materialistic vs minimalistic store environments impact subjective well-being ?" dans 17th ISQOLS Annual Conference, 2019, Granada, Espagne
  • GRZESKOWIAK, S., M. J. SIRGY, "Do escapism consumption experiences enhance subjective well-being? The moderating role of self-enhancement" dans ISQOLS Conference, 2016
  • GRZESKOWIAK, S., M. J.SIRGY, "Do escapism consumption experiences enhance subjective well-being? The moderating role of self-enhancement." dans The International Society of Quality-of-Life Studies Confernce, 2016
  • GRZESKOWIAK, S., M. J.SIRGY, "Do escapism consumption experiences enhance subjective well-being? The moderating role of self-enhancement" dans 2016, International Society for Quality-of-Life Studies, 2016
  • GRZESKOWIAK, S., "The Life Satisfaction Process" dans Congres International de l’AFM, 2015
  • GRZESKOWIAK, S., "The Life Satisfaction Process", Association Française du Marketing (AFM), 2015
  • GRZESKOWIAK, S., "Do Escapism Experiences Contribute to Consumer Well-Being?" dans ANZMAC Conference, 2014
  • GRZESKOWIAK, S., "Do Escapism Experiences Contribute to Consumer Well-Being?" dans Australian and New Zealand Marketing Academy Conference, 2014, Australie
  • GRZESKOWIAK, S., "Do Escapism Experiences Contribute to Consumer Well-Being?", Australian and New Zealand Academy of Management, 2014
  • GRZESKOWIAK, S., P.KENNING, C.AHLERT, S.BROCK, "The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective" dans 14th Annual CBIM/ISBM Academic Workshop, 2008, États-Unis
  • GRZESKOWIAK, S., L.LABRECQUE, A.KRISHEN, "Social Motivations for Brand Loyalty: The Role of Conformity and Escapism" dans Summer Marketing Educators’ Conference American Marketing Association (AMA), 2008, États-Unis
  • GRZESKOWIAK, S., M.SIRGY, J.CHEBAT, "How can Mall Management Best Capture Mall Image?" dans 87th AMS Annual Conference, 2007, États-Unis
  • GRZESKOWIAK, S., P.KENNING, M.BLUT, "Performance Implications of Partner versus Market Orientation in Marketing Channels" dans Bi-Annual Academic Conference, Institute for the Study of Business Markets (ISBM), 2005, États-Unis
  • GRZESKOWIAK, S., M.SIRGY, "Developing a Measure of Consumer Well-Being in Relation to Consumer Durables" dans AMS World Marketing Congress, 2005, Allemagne
  • GRZESKOWIAK, S., J.BROWN, C.DEV, "The Safeguarding Role of Influence in Marketing Channels: The Moderating Effect of Relational Norms" dans AMS World Marketing Congress, 2005, Allemagne
  • GRZESKOWIAK, S., J.BROWN, C.LAMBE, S.J., "Antecedents of Relational Norms in Developing and Mature Relationships" dans AMA Winter Educators' Conference, 2003, États-Unis
  • GRZESKOWIAK, S., M.SIRGY, R.WIDGERY, "Determinants and Consequences of Satisfaction with Community Services" dans 1st ISQOLS Conference on Community Quality-of-Life Indicator, 2002, États-Unis
  • GRZESKOWIAK, S., M.SIRGY, "How to Measure the Consumer Well-Being Effect of Products and Services" dans 26th Annual Macromarketing Conference, 2001, États-Unis
  • GRZESKOWIAK, S., M.SIRGY, "Measurement of Housing Well-Being with the 4Ps Model" dans 4th Conference of the International Society of Quality-of-Life Studies, 2001, États-Unis

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