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BOZIC Branko

PhD, Sciences Economiques, Sociales et de Gestion, Marketing

Dr. Bozic is an associate professor in marketing and an academic director of the MSc in International Business Development. Branko's research focuses on understanding drivers, mechanisms, and processes associated with developing and repairing stakeholder trust in organizations, trust in artificial intelligence and emerging technologies, and grounded theory methodology. His research on corporate trust was published by leading management and marketing journals like Organization Studies, Journal of Business Research, Human Resource Management Journal, European Management Journal, etc. His teaching focuses on the development of trust-based leadership, management, and marketing capabilities.

Domaines de spécialisation

  • Development and repair of stakeholder trust in organizations
  • Trust in AI and emerging techologies
  • Grounded theory/Integrative research reviews

Communication dans une conférence sans actes

  • BOZIC, B., "Wait a minute, you are a monster: the role of brutal abstraction and re-establishing organic totality in in the emergence of organizational distrust" dans FINT (The First International Network on Trust) Conference, 2022, Charleston, South Carolina, États-Unis
  • BOZIC, B., S. SIEBERT, "Trust and distrust in secret service organizations" dans EGOS, 2022, Vienna, Autriche
  • KUPPELWIESER, V. G., B.BOZIC, "Service recovery and customer trust repair: an integrative approach" dans 15th International Research Conference in Service Management, 2018, La Londe les Maures, France
  • KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust – does it?" dans 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovénie
  • KUPPELWIESER, V. G., B.BOZIC, "Service Recovery vs. Trust Recovery" dans The La Londe Conference, 2018, La Londe les Maures, France