- PhD, Sciences Economiques, Sociales et de Gestion, Marketing
Domaines de spécialisation
- Gestion de la confiance du consommateur
- Relationship Selling
Branko is an Associate Professor of Marketing at NEOMA Business School. He earned a PhD in Management/Marketing (University of Glasgow) and holds a MBA (University of Glasgow). His research focuses on customer trust repair, trust building and trust protection. He has published in international peer-reviewed publications including Organization Studies, Journal of Business Research, European Management Journal, Human Resource Management Journal, etc. Branko is a reviewer for Academy of Marketing Science (AMS), First International Network on Trust (FINT) and European Management Journal (Marketing area) and a member of Academy of Marketing Science (AMS). Before entering academia, he was an entrepreneur and also worked as a marketing/sales manager in Austria, Slovenia and New Zealand. Branko teaches in area of marketing strategy, sales and supervises students' final projects in area of trust repair and management.