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ASPARA Jaakko

Docteur ès Arts en Conception industrielle / Gestion de la conception

Dr. Jaakko ASPARA est Directeur du Programme PhD à NEOMA Business School, ainsi que Professeur au département de Marketing. Il est titulaire de diplômes :  un doctorat en sciences (DSc) économiques et commerciales de Helsinki School of Economics; un doctorat en arts (DA) en gestion du design de University of Art and Design Helsinki ; une maîtrise en science (MSc) en technologie et ingénierie industrielle de Helsinki University of Technology. Les intérêts de recherche de Dr. ASPARA portent sur des sujets variés à l'interface du marketing et de la gestion stratégique (par exemple, les innovations, les modèles commerciaux, la RSE, l’économie de partage, les entreprises de plateforme) ainsi qu'à l'interface du marketing et des finances (par exemple, l'influence des marques sur les marchés boursiers). Ses recherches portent également sur les fondements du comportement et de la prise de décision des consommateurs. Les recherches de Dr. ASPARA ont été publiées dans les plus grandes revues de marketing, par exemple le Journal of Marketing, le Journal of Consumer Research et le Journal of the Academy of Marketing Science, ainsi que dans des revues de gestion stratégique, telles que Long Range Planning. Parallèlement à son travail dans le milieu universitaire, Dr. ASPARA a également siégé aux conseils d'administration et aux conseils consultatifs de nombreuses grandes entreprises et de compagnies de croissance, et a fourni aux entreprises des conseils sur des questions liées à la stratégie, marketing, et droit du marché et de la concurrence

Domaines de spécialisation

  • Modèles commerciaux
  • Stratégies commerciales
  • Stratégies de marché
  • Innovations
  • Comportement et décisions de consommateurs

Récentes contributions académiques

  • ASPARA, J., D. B. GRANT, M. HOLMLUND, "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models", Industrial Marketing Management, Février 2021, vol. 93, pp. 356-369
    DOI : 10.1016/j.indmarman.2020.09.004
  • KALLIO, M., M.HALME, J.ASPARA, "Consumer price effects: Loss aversion in value vs. in demand", Journal of the Operational Research Society, Août 2020, vol. 71, no. 8, pp. 1306-1314
  • WIES, S., A. O. I.HOFFMANN, J.ASPARA, J. M.PENNINGS, "Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?", Journal of Marketing, Juillet 2019, vol. 83, no. 4, pp. 58-80
    DOI : 10.1177/0022242919841584

Academic Journals

  • ASPARA, J., D. B. GRANT, M. HOLMLUND, "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models", Industrial Marketing Management, Février 2021, vol. 93, pp. 356-369
    DOI : 10.1016/j.indmarman.2020.09.004
  • KALLIO, M., M.HALME, J.ASPARA, "Consumer price effects: Loss aversion in value vs. in demand", Journal of the Operational Research Society, Août 2020, vol. 71, no. 8, pp. 1306-1314
  • WIES, S., A. O. I.HOFFMANN, J.ASPARA, J. M.PENNINGS, "Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?", Journal of Marketing, Juillet 2019, vol. 83, no. 4, pp. 58-80
    DOI : 10.1177/0022242919841584
  • ASPARA, J., K.WITTKOWSKI, "Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes", Journal of Consumer Research, Décembre 2019, vol. 46, no. 2, pp. 201-222
    DOI : 10.1093/jcr/ucy074
  • ASPARA, J., J.KLEIN, X.LUO, H.TIKKANEN, "The dilemma of service productivity and service innovation: An empirical exploration in financial services", Journal of Service Research, Mai 2018, vol. 21, no. 2, pp. 249-262
  • RIO OLIVARES, M. D., K.WITTKOWSKI, J.ASPARA, T.FALK, P.MATTILA, "Relational price discounts: Consumers’ metacognitions and nonlinear effects of initial discounts on customer retention", Journal of Marketing, Janvier 2018, vol. 82, no. 1, pp. 115-131
  • ASPARA, J., K.WITTKOWSKI, X.LUO, "Types of intelligence predict likelihood to get married and stay married: Large-scale empirical evidence for evolutionary theory", Personality and Individual Differences, Février 2018, vol. 122, no. 1, pp. 1-6
  • ASPARA, J., X.LUO, R.DHAR, "Effect of intelligence on consumers' responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers", Journal of Consumer Psychology, Octobre 2017, vol. 27, no. 4, pp. 448-455
  • JAAKKOLA, M., J.FROSEN, H.TIKKANEN, J.ASPARA, A.VASSINEN, P.PARVINEN, "Is more capability always beneficial for firm performance? Market orientation, core business process capabilities, and business environment", Journal of Marketing Management, Juin 2016, vol. 32, no. 13-14, pp. 1359-1385
  • FROSEN, J., J.LUOMA, M.JAAKKOLA, H.TIKKANEN, J.ASPARA, "What counts vs. what can be counted: The complex interplay of market orientation and marketing performance measurement in organizational configurations", Journal of Marketing, Février 2016, vol. 80, no. 3, pp. 60-78
  • ASPARA, J., H.TIKKANEN, "Why do public policy makers ignore marketing and consumer research? A case study of policy making for alcohol advertising", Consumption Markets & Culture, Avril 2016, vol. 20, no. 1, pp. 12-34
  • WU, Q., X.LUO, R. J.SLOTEGRAAF, J.ASPARA, "Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration", Journal of the Academy of Marketing Science, Juillet 2015, vol. 43, no. 4, pp. 490-511
    DOI : 10.1007/s11747-014-0396-3
  • ASPARA, J., A.CHAKRAVARTI, A.HOFFMAN, "Focal versus background goals in consumer financial decision-making: Trading off financial returns for self-expression?", European Journal of Marketing, Juillet 2015, vol. 49, no. 7-8, pp. 1114–1138
  • ASPARA, J., A.CHAKRAVARTI, "“Investors’ reactions to company advertisements: The persuasive effect of product-featuring ads", European Journal of Marketing, Mai 2015, vol. 49, no. 5-6, pp. 943-967
  • ASPARA, J., A.HOFFMAN, "Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect", Marketing Letters, Juin 2015, vol. 26, pp. 201–211
  • ASPARA, J., A.HOFFMAN, "Cut your losses and let your profits run: How shifting feelings of personal responsibility reverses the disposition effect", Journal of Behavioral and Experimental Finance, Décembre 2015, vol. 8, pp. 18-24

Books

  • ASPARA, J., T. KIETÄVÄINEN, P.MATTILA, H.TIKKANEN, I.AMBROSIUS, Johtajuuden seitsemän syntiä [The Seven Sins of Our Leadership], Aalto University Executive Education Oy, Helsinki, Finlande, 2012
  • ASPARA, J., R.RAJALA, V.TUUNAINEN, The Future of Banking Services, Aalto University , Helsinki, Finlande, 2012
  • ASPARA, J., H.TIKKANEN, Projektimarkkinointi: Projektiliiketoiminnan asiakassuhteet, verkostot ja ansainta [Project Marketing: Customer Relationships, Networks, and Earnings Logic in the Solutions Business], Talentum, Helsinki, Finlande, 2009
  • TIKKANEN, H., J.ASPARA, P.PARVINEN, Strategisen markkinoinnin perusteet [Principles of Strategic Marketing], Talentum, Helsinki, Finlande, 2007

Academic conferences

  • MOVARREI, R., J.ASPARA, K.WITTKOWSKI, "Psychographic factors' influence on consumer preference for prosumption", Academy of Marketing Science Annual Conference, 2018, New Orleans, Louisiana, États-Unis
  • MOVARREI, R., J.ASPARA, K.WITTKOWSKI, "Gamification of prosumption: The mediating role of privacy concerns", American Marketing Association (AMA) Winter Educators’ Conference, 2018, New Orleans, Louisiana, États-Unis
  • MOVARREI, R., J.ASPARA, K.WITTKOWSKI, "Application of gamification in prosumption mediated by data privacy" dans European Marketing Association Conference (EMAC), 2017, Groningen, Pays-Bas
  • SOLJA, E., J.ASPARA, "Can the effectiveness of branded mobile application coupons be increased through storytelling?", Pacific Asia Conference on Information Systems - PACIS, 2016, Chiayi, Taïwan, Province De Chine
  • ASPARA, J., K.WITTKOWSKI, "Nonownership-dominant logic? The effect of consumers' intellectual ability on preference for nonownership consumption", SERVSIG 2016, 2016, Maastricht, Pays-Bas
  • VANIALA, I., H.TIKKANEN, J.ASPARA, P.MATTILA, H.BLAKAJ, I.MIKKONEN, A.GLOUKHOVTSEV, "Upper echelons perspective on search landscape and competitive behavior", Strategic Management Society 35th Annual International Conference, 2015, Denver, États-Unis
  • ASPARA, J., J.-A.LAMBERG, H.TIKKANEN, "Behavioral cycles leading to the divestment of previous core businesses", 75th Annual Meeting of the Academy of Management, 2015, Vancouver, British Columbia, Canada
  • VANIALA, I., H.TIKKANEN, J.ASPARA, P.MATILLA, "Upper echelons perspective on search and competitive behavior", 75th Annual Meeting of the Academy of Management, 2015, Vancouver, British Columbia, Canada
  • ASPARA, J., "Consumers’ differential behavior towards platform-sharing and independent brands: The role of general intelligence", Global Fashion Management Conference, 2015, Florence, Italie
  • DEL RIO, M., J.ASPARA, P.MATILLA, "How do initial discounts affect customer retention", American Marketing Association (AMA) Winter Conference, 2015, San Antonio, Texas, États-Unis
  • MALO, P., J.ASPARA, X.LUO, A.SINHA, "High-volume business news: Detecting topic-specific sentiments to account for brand ratings and stock returns", Marketing Strategy Meets Wall Street IV Conference, 2015, Singapore
  • ANDREWS, M., J.ASPARA, Z.FANG, X.LUO, "The effectiveness of cause marketing", American Marketing Association (AMA) Summer Conference, 2014, Orlando, Florida, États-Unis

Dissemination activity

  • ASPARA, J., "Share Reward Programs: A Rare Strategy for Achieving True Loyalty, Marketing Strategy White Papers, Upstreet Ltd.,", 2020
  • ASPARA, J., "On the ‘principles’ and ‘goals’ of the policies" dans Spring Seminar of Open Science, Federation of Finnish Learned Societies, 2020, Helsinki, Finlande
  • ASPARA, J., "Welcome to the Autumn Seminar of Open Science" dans Autumn Seminar of Open Science, Federation of Finnish Learned Societies & Hanken School of Economics, 2019, Helsinki, Finlande
  • ASPARA, J., "Outrage against the machines? The decency effects of explicit robot remuneration costs on consumer purchase responses" dans Research Symposium - Fudan University, 2019, Shanghai, Chine
  • ASPARA, J., "Effect of intelligence on consumers' responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers" dans Behavioral Economics Research Seminar, Helsinki Graduate School of Economics, 2019, Helsinki, Finlande
  • ASPARA, J., J. P.HUHTALA, P.MATTILA, H.TIKKANEN, I.VANIALA, "Hallitustyötutkimus 2019", Directors' Institute Finland DIF, 2019
  • ASPARA, J., "Welcome to the Autumn Seminar of Open Science" dans Autumn Seminar of Open Science, , Federation of Finnish Learned Societie, 2018, Helsinki, Finlande
  • ASPARA, J., "Welcome to AI researchers’ meeting" dans AI Researchers’ Meeting, Hanken School of Economics & Arcada University of Applied Science, 2018, Helsinki, Finlande
  • ASPARA, J., "Prosumption, non-ownership services, and gamification: Context of renewable energy systems" dans Research Seminar, Department of Marketing , Hanken School of Economics, 2016, Finlande

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