![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# LEANDRO Julio César { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "LEANDRO\u0020Julio\u0020C\u00E9sar", "item": "https://neoma-bs.fr/node/9650309.md" } ] } - [Accueil](https://neoma-bs.fr/) - LEANDRO Julio César ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/674682-leandro-julio-csar.jpg?itok=hEIrOb2W)LEANDRO Julio César Professeur assistant - À propos - Publications académiques [Marketing](https://neoma-bs.fr/departements/marketing) PhD in Marketing Julio Leandro est Professeur Assistant au sein du département Marketing de NEOMA Business School. Il est titulaire d'un Ph.D. en Marketing de la FGV EAESP et a été chercheur invité à l'University of Melbourne. Ses recherches examinent la manière dont la financiarisation façonne la vie quotidienne des consommateurs, avec un focus particulier sur l'emprunt, l'endettement et la vulnérabilité financière. S'appuyant sur une perspective socio-culturelle et interprétiviste, elles explorent les conséquences symboliques et relationnelles des pratiques financières. Ses travaux ont été publiés dans Journal of Consumer Research, Journal of Business Research et International Journal of Consumer Studies. Il a passé les trois dernières années en tant que Professeur Assistant en Marketing à la Mackenzie Presbyterian University (Brésil). Il a enseigné un large éventail de cours de marketing aux niveaux licence et master, notamment la stratégie marketing, le branding, le marketing des services, le marketing digital et l'économie comportementale. ### Domaines de recherche - Comportement des consommateurs - Vulnérabilité du consommateur - Relations institutionnelles - Politique publique et inclusion financière - Consommation de produits et services financiers ## Récentes contributions académiques LEANDRO, J., D. BOTELHO, "From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)", *Journal of Consumer Research*, Avril 2026, vol. 52, no. 6, pp. 1149-1171 DOI : [ 10.1093/jcr/ucaf026 ](https://dx.doi.org/10.1093/jcr/ucaf026) LEANDRO, J., D. BOTELHO, "“From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans *Association for Consumer Research Latin America 2025*, 2025, Sao Paulo LEANDRO, J., D. BOTELHO, "From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans *Macromarketing Conference 2025*, 2025, Rio de Janeiro ## Publications LEANDRO, J., D. BOTELHO, "From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)", *Journal of Consumer Research*, Avril 2026, vol. 52, no. 6, pp. 1149-1171 DOI : [ 10.1093/jcr/ucaf026 ](https://dx.doi.org/10.1093/jcr/ucaf026) LEANDRO, J., D. BOTELHO, "Consumer over-indebtedness: A review and future research agenda", *Journal of Business Research*, Juin 2022, vol. 145, pp. 535-551 DOI : [ 10.1016/j.jbusres.2022.03.023 ](https://dx.doi.org/10.1016/j.jbusres.2022.03.023) SANDES, F. S., J. LEANDRO, P. BOAVENTURA, A. F. DA SILVA JUNIOR, "I do not own a car any more: An analysis of possessions’ disposal and changes in consumers’ identities", *International Journal of Consumer Studies*, Septembre 2019, vol. 43, no. 5, pp. 446-456 DOI : [ 10.1111/ijcs.12524 ](https://dx.doi.org/10.1111/ijcs.12524) LEANDRO, J., L. GONZALEZ, "Desafios da educação financeira", *GVexecutivo*, Décembre 2018, vol. 17, no. 6, pp. 12-15 DOI : [ 10.12660/gvexec.v17n6.2018.77786 ](https://dx.doi.org/10.12660/gvexec.v17n6.2018.77786) ## Autres LEANDRO, J. - "Consumer Over-indebtedness -Discipline: Financial Inclusion, Prof. Lauro Gonzalez at Fundação Getúlio Vargas (FGV-EASP" - 2025, Sao Paulo, Brésil ## Conferences LEANDRO, J., D. BOTELHO, "“From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans *Association for Consumer Research Latin America 2025*, 2025, Sao Paulo LEANDRO, J., D. BOTELHO, "From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" dans *Macromarketing Conference 2025*, 2025, Rio de Janeiro LEANDRO, J., F. S. SANDES, "The motivations, barriers, and the role of brands in second-hand product consumption" dans *50th European Marketing Academy Annual Conference (EMAC)*, 2021, Madrid SANDES, F. S., J. LEANDRO, "Sustainability as a runner-up in second-hand product buying behavior" dans *13th Latin American Retail and Consumption Conference (CLAV)*, 2020, São Paulo BOTELHO, D., J. LEANDRO, "The Dynamics of Consumers’ Over-Indebtedness" dans *53rd Association for Consumer Research International Conference (ACR)*, 2019, Atlanta LEANDRO, J., D. BOTELHO, "Exploring the motivations and barriers for second-hand product consumption" dans *Global Fashion Management Conference (GFMC)*, 2019, Paris SANDES, F. S., J. LEANDRO, P. BOAVENTURA, A. F. DA SILVA JUNIOR, "“I Do Not Own a Car Anymore: The Case of Car Disposition and Changes in Consumers Identities" dans *XLII National Association of Postgraduate Studies and Research in Administration Meeting (EnANPAD- ANPAD)*, 2018, Curitiba LEANDRO, J., "The Dynamics of Consumer Over-indebtedness" dans *2nd Meeting Culture and Consumption Brazil (CCB), PUC-RIO*, 2018, Rio de Janeiro SANDES, F. S., J. LEANDRO, "Exploring the Motivations and Barriers for Second-Hand Product Consumption" dans *31st Annual British Academy of Management Conference (BAM)*, 2017, University of Warwick BOAVENTURA, P., A. F. DA SILVA JUNIOR, F. S. SANDES, J. LEANDRO, "A Life without a Car: Drivers, Re-significances and New Behaviors" dans *10th Latin American Retail and Consumption Conference (CLAV)*, 2017, Sao Paulo SANDES, F. S., J. LEANDRO, "Exploring the Motivations and Barriers for Second-Hand Product Consumption" dans *9th Latin American Retail and Consumption Conference (CLAV)*, 2016, São Paulo