![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# SONG Amy { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "SONG\u0020Amy", "item": "https://neoma-bs.fr/node/8617.md" } ] } - [Accueil](https://neoma-bs.fr/) - SONG Amy ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/30744-song-amy.jpg?itok=g0YLvryg)SONG Amy Professeur - À propos - Publications académiques [Marketing](https://neoma-bs.fr/departements/marketing) PhD, Sciences de Gestion, Administration des entreprises Amy SONG est Professeur en marketing. Sa recherche porte principalement sur le modeling empirique des choix des consommateurs et les effets des décisions stratégiques des marketeurs, notamment en marketing digital avec le big data. Elle s'intéresse également à l'examen de l'impact du marketing sur le bien-être social. Elle publie, ou publiera prochainement, dans les publications internationales prestigieuses telles que *Journal of Marketing*, *Manufacturing & Service Operations Management*, *Journal of Business Ethics*, *Decision Support Systems,* parmi d'autres. Elle a été conseillère d'entreprise pour un grand nombre d'entreprises leaders dans différents secteurs. ### Domaines de recherche - Modélisation empirique - Marketing numérique - Connaissance des consommateurs basée sur des données - Impact du marketing sur le bien-être social ## Récentes contributions académiques SONG, A., J. WU, S. MOOKHERJEE, I. BOSE, "Advertising green products on brands’ official social media accounts or mega-influencer accounts?", *Information & Management*, Octobre 2026, vol. 63, no. 1 DOI : [ 10.1016/j.im.2025.104259 ](https://dx.doi.org/10.1016/j.im.2025.104259) BORRAZ, S., Y. SU, A. SONG, "Generative AI Design Devalues Luxury? Exploring Consumer Perceived Value of AI-designed Luxury Products" dans *54th Annual Conference of the European Marketing Academy (EMAC)*, 2025, Pozuelo de Alarcón, (Madrid), Espagne WANG, Z., Z. LIU, A. SONG, Y. HUANG, "The Janus Face of Stretch Goals in Family Firms: Examining Ethical and Innovative Outcomes" dans *Academy of Management Annual Meeting*, 2025 ## Publications SONG, A., J. WU, S. MOOKHERJEE, I. BOSE, "Advertising green products on brands’ official social media accounts or mega-influencer accounts?", *Information & Management*, Octobre 2026, vol. 63, no. 1 DOI : [ 10.1016/j.im.2025.104259 ](https://dx.doi.org/10.1016/j.im.2025.104259) SHEN, M., A. SONG, X. LI, H. WANG, "Claiming single or multiple product benefits: Moderating role of intergoal association", *Journal of Business Research*, Février 2025, vol. 189 DOI : [ 10.1016/j.jbusres.2024.115109 ](https://dx.doi.org/10.1016/j.jbusres.2024.115109) SONG, A., Y. SU, L. LU, P. ZUO, "Android vs. Humanoid: Rethinking Uncanny Valley in Online Hotel Booking" à paraître *International Journal of Contemporary Hospitality Management* GONG, J., B. GREENWOOD, A. SONG, "An Empirical Investigation of Ridesharing and New Vehicle Purchase", *Manufacturing and Service Operations Management*, Mai 2023, vol. 25, no. 3, pp. 884-902 DOI : [ 10.1287/msom.2022.1183 ](https://dx.doi.org/10.1287/msom.2022.1183) WU, X., J. GONG, B. N. GREENWOOD, A. SONG, "The Effect of Early Electric Vehicle Subsidies on the Automobile Market", *Journal of Public Policy and Marketing*, Avril 2023, vol. 42, no. 2, pp. 169-186 DOI : [ 10.1177/07439156221134927 ](https://dx.doi.org/10.1177/07439156221134927) SONG, A., L. ZHANG, L. MA, I. BOSE, "What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms", *Decision Support Systems*, Août 2023, vol. 171, no. 113978 DOI : [ 10.1016/j.dss.2023.113978 ](https://dx.doi.org/10.1016/j.dss.2023.113978) ZENG, F., Q. YE, Z. YANG, J. LI, A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", *Journal of Business Ethics*, Avril 2022, vol. 176, pp. 781–798 DOI : [ 10.1007/s10551-020-04626-x ](https://dx.doi.org/10.1007/s10551-020-04626-x) LIU, Z., Y. HUANG, Y. HUANG, A. SONG, A. KUMAR, "How does one-sided versus two-sided customer orientation affect B2B platform's innovation: Differential effects with top management team status", *Journal of Business Research*, Mars 2022, pp. 619-632 DOI : [ 10.1016/j.jbusres.2021.11.059 ](https://dx.doi.org/10.1016/j.jbusres.2021.11.059) ZENG, F., Y. SONG, A. SONG, S. ZUO, J. YU, "The Impact of the Number of Participants and Platform Transparency on Prosumers’ Creative Performance", *European Journal of Marketing*, Novembre 2022, vol. 56, no. 10, pp. 2749-2773 DOI : [ 10.1108/EJM-10-2021-0825 ](https://dx.doi.org/10.1108/EJM-10-2021-0825) YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", *Decision Support Systems*, Avril 2021, vol. 143 DOI : [ 10.1016/j.dss.2021.113491 ](https://dx.doi.org/10.1016/j.dss.2021.113491) CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", *Journal of Business-to-Business Marketing*, Avril 2020, vol. 27, no. 2, pp. 111-124 DOI : [ 10.1080/1051712X.2020.1748326 ](https://dx.doi.org/10.1080/1051712X.2020.1748326) WANG, H., M.SHEN, A.SONG, I.PHAU, "Do Up-displayed Eco-friendly Products Always Perform Better? The Moderating Role of Psychological Distance", *Journal of Business Research*, Juin 2020, vol. 114, pp. 198-212 DOI : [ 10.1016/j.jbusres.2020.03.031 ](https://dx.doi.org/10.1016/j.jbusres.2020.03.031) SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", *International Journal of Electronic Commerce*, Juin 2018, vol. 22, no. 3, pp. 349-385 DOI : [ 10.1080/10864415.2018.1462952 ](https://dx.doi.org/10.1080/10864415.2018.1462952) YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", *Sustainability*, Juillet 2017, vol. 9, no. 7, pp. 1-19 DOI : [ 10.3390/su9071266 ](https://dx.doi.org/10.3390/su9071266) YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", *Journal of Services Marketing*, Février 2017, vol. 32, no. 1, pp. 48-62 DOI : [ 10.1108/JSM-01-2016-0042 ](https://dx.doi.org/10.1108/JSM-01-2016-0042) YANG, S., A.SONG, J.PANCRAS, "Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market", *Journal of Electronic Commerce Research*, Février 2017, vol. 18, no. 1, pp. 32-51 LUO, X., M.ANDREWS, A.SONG, J.ASPARA, "Group-buying deal popularity", *Journal of Marketing*, Mars 2014, vol. 78, no. 2, pp. 20-33 DOI : [ 10.1509/jm.12.0422 ](https://dx.doi.org/10.1509/jm.12.0422) WANG, Y., A.SONG, "Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands", *Journal of Global Marketing*, Septembre 2013, vol. 26, no. 4, pp. 173-187 DOI : [ 10.1080/08911762.2013.804618 ](https://dx.doi.org/10.1080/08911762.2013.804618) HENTSCHEL, H., J.PAN, F.FAMILY, Z.ZHANG, A.SONG, "The effect of social cues on marketing decisions", *Physica A: Statistical Mechanics and Its Applications*, Février 2012, vol. 391, no. 4, pp. 1395-1399 DOI : [ 10.1016/j.physa.2011.09.030 ](https://dx.doi.org/10.1016/j.physa.2011.09.030) WANG, Y., S.SUN, A.SONG, "Chinese Luxury Consumers: Motivation, Attitude and Behavior", *Journal of Promotion Management*, Juillet 2011, vol. 17, no. 3, pp. 345-359 DOI : [ 10.1080/10496491.2011.596122 ](https://dx.doi.org/10.1080/10496491.2011.596122) ## Autres SONG, A. - "Consumer Insights in the Era of Big Data, Chanson Yiping -citation -Administration Fudan" - 2017, Beijing, Chine ## Chapitres WANG, Y., S.SUN, A.SONG, "Motivation for luxury consumption: Evidence from a metroplitan city in China" dans *Research in Consumer Behavior*., Russell W. Belk Ed., Emerald Group Publishing, pp. 161-181, 2010 DOI : [ 10.1108/S0885-2111(2010)0000012009 ](https://dx.doi.org/10.1108/S0885-2111(2010)0000012009) ## Conferences BORRAZ, S., Y. SU, A. SONG, "Generative AI Design Devalues Luxury? Exploring Consumer Perceived Value of AI-designed Luxury Products" dans *54th Annual Conference of the European Marketing Academy (EMAC)*, 2025, Pozuelo de Alarcón, (Madrid), Espagne WANG, Z., Z. LIU, A. SONG, Y. HUANG, "The Janus Face of Stretch Goals in Family Firms: Examining Ethical and Innovative Outcomes" dans *Academy of Management Annual Meeting*, 2025 WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans *Academy of Management (AOM) Annual Meeting*, 2019, Boston, États-Unis SONG, A., L.ZHANG, L.MA, "Organizational Influence in Online Vocational Learning" dans *Marketing Dynamics Conference*, 2019, Maryland, États-Unis SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans *2019 Annual Meeting*, *Academy of Management*, 2019, Boston, États-Unis SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans *Winter Conference on Business Analytics*, *Winter Conference on Business Analytics*, 2019, Utah, États-Unis ZHANG, L., A.SONG, P. K.KANNAN, "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors' Mobile Platform Engagement" dans *40th INFORMS Marketing Science Conference*, 2018, Philidelphia, États-Unis SONG, A., "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device" dans *40th INFORMS Marketing Science Conference*, *40th INFORMS Marketing Science Conference*, 2018, Philadelphia, Pennsylvania, États-Unis SONG, A., G.XIONG, F.ZENG, X.LUO, "Customer Information Elicitation (CIE): The Impact of Privacy Assurance, Personalization and Monetary Incentives" dans *Winter AMA Conference*, 2017, Orlando, États-Unis SONG, A., G.XIONG, C.ZHANG, X.LUO, "Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products A Field Experiment" dans *Winter AMA Conference*, 2017, Orlando, États-Unis SONG, A., A.LEE, A.LABROO, X.LUO, "Self-Regulation and Weight Loss Goal Pursuit" dans *38th Annual ISMS Marketing Science Conference*, 2016, Shanghai, Chine SONG, A., G.XIONG, C.ZHANG, X.LUO, "Romantic Appeals for Embarrassing Product Sales" dans *38th Annual ISMS Marketing Science Conference*, 2016, Shanghai, Chine YANG, S., J.PANCRAS, A.SONG, "Poaching in Paid Search Advertising using Broad Match: Evidence from a Field Experiment" dans *ISMS Marketing Science Conference*, 2015, Maryland, États-Unis SONG, A., C.LI, J.PANCRAS, "The Demonstration effect on Consumption across cities in China: Evidences from Automobile Market" dans *UConn CIBER Conference*, 2014, Connecticut, États-Unis ## Contributions dans une conférence ZHANG, L., A.SONG, L.MA, "Organizational Influence in Online Vocational Learning" dans *INFORMS Marketing Science Conference*, 2019, Rome, Italie WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans *9th IMS-FIPS Workshop*, 2019, Shanghai, Chine SONG, A., "Organizational Influence in Online Vocational Learning" dans *JM-Tsinghua Research Development Workshop and a JM-Tsinghua Research Symposium*, Avril, 2019, Beijing, Chine LI, Y., Y.-L.TSAI, A.SONG, "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device?" dans *40th INFORMS Marketing Science Conference*, 2018, Philadelphia, États-Unis SONG, A., "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors’ Mobile Platform Engagement" dans *40th INFORMS Marketing Science Conference*, 2018, Philadelphia, Pennsylvania, États-Unis GONG, J., B.GREENWOODS, A.SONG, "Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Vehicle Purchase" dans *Winter Conference on Business Analytics*, 2017, Utah, États-Unis ## Commissioned studies SONG, A., *"Customer Acquisition via Big Data Analysis"*, Shanghai DuduDriver Information Technology Co., Ltd., 2018 SONG, A., *"Big Data Analysis in Maternal and Baby Industry and Health Industry: The Association between Attitude and Behavior based on Multi-source Big Data"*, Shanghai MarcPoint Information Technology Co., Ltd., 2018 SONG, A., *"Analysis on Professional Marketing: For Zeiss SMILE Market"*, Carl Zeiss (Shanghai) Co., Ltd., 2017 SONG, A., *"Yoga Market in China"*, Shanghai Fanzhi Cultural Development Co., Ltd., 2017