![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# ERZURUMLU Ismail { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "ERZURUMLU\u0020Ismail", "item": "https://neoma-bs.fr/node/8558.md" } ] } - [Accueil](https://neoma-bs.fr/) - ERZURUMLU Ismail ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/3427-erzurumlu-ismail.jpg?itok=2901LMOh)ERZURUMLU Ismail Professeur assistant - À propos - Publications académiques [Marketing](https://neoma-bs.fr/departements/marketing) Doctorat, Sciences de Gestion, Marketing Ismail est Professeur Assistant en Marketing à NEOMA Business School. Il enseigne la Stratégie Marketing, la Gestion du Marketing et la Communication Marketing Intégrée. Il a obtenu son doctorat à l'université de Koc. Les recherches d’Ismail se focalisent principalement sur les décisions des entreprises concernant le rapport à leur portefeuille de produits, et leur impact sur la valeur en bourse de l’entreprise et les risques par rapport aux actions. Il examine également comment le bouche-à-oreille électronique (eWOM) médiatise les effets de débordement concurrentiel dus aux échecs d'extension de produits au sein d'une catégorie de produits. Ses recherches ont été reconnues par l’Academy of Marketing Science (finaliste pour le prix AMS Mary Kay de la meilleure proposition de dissertation), le Product Development and Management Association (deuxième du concours PDMA-UNH Innovation Dissertation), et l’European Marketing Academy (finaliste du prix EMAC du meilleur article basé sur des travaux doctoraux). Il fait office d'évaluateur ad hoc pour le *Journal of Product Innovation Management*. Il est membre de l'American Marketing Association et de l'European Marketing Academy. ### Domaines de recherche - Interface Marketing-Finance - Echec du produit, rappel du produit - Caractère innovant du produit - B2B Marketing - Consommation Ostentatoire ## Récentes contributions académiques ERZURUMLU, I., "Examining Consumer Responses to Sustainable Innovations in Luxury: The Role of Human-AI Collaboration in New Product Development" *Faculty Awards and Research Excellence Day*. 2025, France ERZURUMLU, I., "Opulent and Responsible?: Brand- and Consumer-Related Factors Shaping Consumer Responses to Sustainable Product Innovation by Luxury Fashion Brands" dans *European Marketing Conferenc*, 2025, Madrid, Australie ERZURUMLU, I., "Choice and Payoff of Product Discontinuation Announcements: When Does Impression Management Work?" dans *European Marketing Academy Conference*, 2025, Madrid, Espagne ## Autres ERZURUMLU, I. - "Product Discontinuation and Firm Market Value - EMAC Job Market Workshop" - 2017, Groningen, Pays-Bas ## Conferences ERZURUMLU, I., "Opulent and Responsible?: Brand- and Consumer-Related Factors Shaping Consumer Responses to Sustainable Product Innovation by Luxury Fashion Brands" dans *European Marketing Conferenc*, 2025, Madrid, Australie ERZURUMLU, I., "Choice and Payoff of Product Discontinuation Announcements: When Does Impression Management Work?" dans *European Marketing Academy Conference*, 2025, Madrid, Espagne ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" dans *Marketing Strategy Meets Wall Street Conference*, 2024, Cologne, Allemagne ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" dans *Marketing Strategy Meets Wall Street Conference*, 2024 ERZURUMLU, I., "To Donate or Not to Donate: Dealing with Unsold Luxury Goods" dans *5th Monaco Luxury Symposium*, 2023, Monaco ERZURUMLU, I., "To Donate or Not to Donate: Dealing with Unsold Luxury Goods" dans *EMAC Conference*, 2023, Odense, Danemark ERZURUMLU, I., N.HARMANCIOGLU, "Is Impression Management Worth The Effort: Do Marketing Capability And Innovation Capacity Help Or Hurt During Product Discontinuation?" dans *6th Marketing Strategy Meets Wall Street VI Conference (MSMWS VI)*, 2019 ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" dans *41st Annual ISMS Marketing Science Conference*, 2019, Rome, Italie ERZURUMLU, I., "Innovation Recalls And Firm Value And Firm Stock Risk" dans *39th Marketing Science Conference*, 2017 ERZURUMLU, I., "Product Discontinuation and Firm Market Value" dans *46th EMAC Annual Conference*, 2017, Groningen, Pays-Bas ERZURUMLU, I., "Product Discontinuation and Firm Market Value" dans *38th Marketing Science Conference*, 2016, Shanghai, Chine ## Conference invitations ERZURUMLU, I. - "Product Failures and Firm Financial Performances" - 2018, New Orleans, États-Unis ERZURUMLU, I. - "Product Discontinuation and Firm Market Value" - 2017, San Francisco, États-Unis ERZURUMLU, I. - "Product Discontinuation and Firm Market Value," - 2017, Charlottesville, VA, États-Unis ERZURUMLU, I. - "Product Failures and Firm Financial Performances" - 2017, Durham, NH, États-Unis ERZURUMLU, I. - "Product Discontinuation and Firm Market Value" - 2015, Leuven, Belgique ## Contributions dans une conférence ERZURUMLU, I., "Exploring the Shift to Sustainable New Product Development in Luxury Fashion" dans *Marketing Science Conference*, 2024, Sydney, Australie ## Séminaires de recherche ERZURUMLU, I., "Examining Consumer Responses to Sustainable Innovations in Luxury: The Role of Human-AI Collaboration in New Product Development" *Faculty Awards and Research Excellence Day*. 2025, France ERZURUMLU, I., "Recalls of Innovative Products and Firm Financial Performance: Firm Market Value and Firm Risk" *NEOMA BS Department Research Seminar Series*. 2019, Paris, France ERZURUMLU, I., "Product Discontinuation and Firm Market Value" *NEOMA Business School*. 2017, Rouen, France