![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# AHMAD HUSAIRI Mariyani { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "AHMAD\u0020HUSAIRI\u0020Mariyani\u00A0", "item": "https://neoma-bs.fr/node/8522.md" } ] } - [Accueil](https://neoma-bs.fr/) - AHMAD HUSAIRI Mariyani ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/3239-ahmad-husairi-mariyani.jpg?itok=KBXXfp1c)AHMAD HUSAIRI Mariyani Professeur assistant - À propos - Publications académiques [Marketing](https://neoma-bs.fr/departements/marketing) PhD, Marketing & Strategy Mariyani est professeur Assistant en Marketing au sein de Neoma Business School. Elle a obtenu son BSC en Administration des Affaires de l’Université de Washington à St. Louis (États-Unis), sa MSc en Marketing Stratégique et sa thèse de doctorat en Marketing et Stratégie à l’Université de Cardiff. Ses intérêts de recherche portent sur les capacités de marketing, le crowdsourcing, l’intelligence artificielle et l’innovation produit et leur relation avec la performance de l’entreprise. Elle enseigne actuellement dans les domaines du comportement des consommateurs, de l’intelligence de marché et des méthodes de recherche quantitative. Ses recherches ont été présentées aux conférences de l’American Marketing Association (AMA) et à la conférence de l’Européen Marketing Académie (EMAC). Mariyani a également été critique ad hoc pour le Journal of Marketing Management et le Industrial Marketing Management. Elle a 9 ans d’expérience dans le marketing au sein d’une société pétrolière et gazière Fortune 500. ### Domaines de recherche - Capacités Marketing - Crowdsourcing - Innovation Produit - Intelligence Artificielle ## Récentes contributions académiques AHMAD HUSAIRI, M., P. ROSSI, A. ALLES RODRIGUES, D. FERNANDES, "The key to robo-advisor adoption: We need to talk about behavioral biases!" dans *AMA Summer Academic Conference*, vol. 36, 2025 AHMAD HUSAIRI, M., P. ROSSI, "Are shoppers ready to give up their autonomy to AI?", *europeanbusinessreview*, Janvier 2025 AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", *Decision Support Systems*, Avril 2024, vol. 179, pp. 114166 DOI : [ 10.1016/j.dss.2023.114166 ](https://dx.doi.org/10.1016/j.dss.2023.114166) ## Publications AHMAD HUSAIRI, M., P. ROSSI, "Are shoppers ready to give up their autonomy to AI?", *europeanbusinessreview*, Janvier 2025 AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", *Decision Support Systems*, Avril 2024, vol. 179, pp. 114166 DOI : [ 10.1016/j.dss.2023.114166 ](https://dx.doi.org/10.1016/j.dss.2023.114166) AHMAD HUSAIRI, M., "Sommes-nous prêts à confier nos décisions d’achat à une IA ?", *The Conversation*, Avril 2024 PATEL, C., M. AHMAD HUSAIRI, C. HAON, P. OBEROI, "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs", *Technological Forecasting and Social Change*, Juin 2023, vol. 191, pp. 122447 DOI : [ 10.1016/j.techfore.2023.122447 ](https://dx.doi.org/10.1016/j.techfore.2023.122447) AHMAD HUSAIRI, M., R. MORGAN, L. DE LUCA, "Market entry timing: The impact of complementary capabilities on strategic outcomes", *Journal of Business Research*, Août 2021, vol. 132, pp. 45-55 DOI : [ 10.1016/j.jbusres.2021.04.004 ](https://dx.doi.org/10.1016/j.jbusres.2021.04.004) ## Conferences AHMAD HUSAIRI, M., P. ROSSI, A. ALLES RODRIGUES, D. FERNANDES, "The key to robo-advisor adoption: We need to talk about behavioral biases!" dans *AMA Summer Academic Conference*, vol. 36, 2025 AHMAD HUSAIRI, M., "'Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy" dans *2023 AMA Winter Academic Conference*, 2023, Nashville, Tennessee AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Beyond First Mover Advantage: The Mediating Role of Timing in Market Entry Strategies-Complementary Capabilities Relationship" dans *Winter AMA*, pp. 42, 2020 RINDFLEISCH, A., C.PATEL, M.AHMAD HUSAIRI, "The Transaction Costs of Crowdsourcing" dans *AMA Summer Academic Conference*, 2019 AHMAD HUSAIRI, M., "Innovative Product Market Entry: the complementarity of public knowledge spillovers and R&D investment" dans *2018*, *Academy of Marketing Science Annual Conference*, 2018, New Orleans, Louisiana, États-Unis AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Creating a superior product at any stage of industry life cycle : The role of functional and dynamic capabilities" dans *45th Annual Conference European Marketing Academy*, 2016, Oslo, Norvège AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA , "The role of absorptive capacity in expediting entry timing as a competitive response." dans *44th Annual Conference*, *European Marketing Academy EMAC*, 2015 ## Contributions dans une conférence PATEL, C., A.RINDFLEISCH, M.AHMAD HUSAIRI, "The transaction costs of crowdsourcing" dans *Frankfurt School Marketing Research Camp*, 2018, Frankfurt, Allemagne AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Optimizing market entry timing with the industry life cycle : a capabilities perspective" dans *Market Entry paper development workshop (PDW)*, 2017, Denver, États-Unis ## Séminaires de recherche AHMAD HUSAIRI, M., P. RENAULT, C. PATEL , C. HAON, "Monetary rewards and self-selection in crowdsourcing : Managing the participation and contribution value trade-off" *MSI Seminar, Grenoble Ecole de Management*. 2021, Grenoble, France AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" *Brown Bag Session - ESSEC Business School*. 2019, Paris, France AHMAD HUSAIRI, M., C.PATEL, A.RINDFLEISCH, "The Transaction Costs of Crowdsourcing" *Marketing research seminar -Neoma Business School*. 2019, Paris, France AHMAD HUSAIRI, M., S.MALEK, D.GOTTELAND, C.HAON, "Functional Team diversity and performance: A meta-analysis" *Brown Bag session - Neoma Business School*. 2018, Rouen, France AHMAD HUSAIRI, M., V. G.KUPPELWIESER, "The managerial research implications in marketing: Reality check and future direction" *Meet the Editor’ series - Neoma Business School*. 2018, Rouen, France