  ![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# MANTHIOU Aikaterini

 

 

 
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	 - [Accueil](https://neoma-bs.fr/)
- MANTHIOU Aikaterini
 
  

 

    ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/3158-manthiou-aikaterini.jpg?itok=63eKBKfb)MANTHIOU Aikaterini

 Professeur

  

 <aikaterini.manthiou@neoma-bs.fr> 

 

 

 

 - À propos
 - Publications académiques
 
  

 

    [Marketing](https://neoma-bs.fr/departements/marketing) 

    Habilitation à Diriger des Recherches, Sciences de Gestion 

 

Aikaterini MANTHIOU est la Directrice de la Spécialisation en Marketing pour les apprentis, Professeur de Marketing (Ph.D., HDR) à NEOMA Business School. Elle a plusieurs années d'expérience professionnelle dans différents secteurs tels que le secteur hôtelier, la banque et les projets d'investissement en Chine. Ses principaux intérêts de recherche sont le marketing du tourisme et de l'hôtellerie, la consommation équitable et le marketing des médias sociaux pour les marques. Ses articles de recherche ont été publiés dans de prestigieuses revues telles que Tourism Management, Journal of Travel Research, Journal of Business Research, Psychology &amp; Marketing, International Journal of Hospitality Management, Electronic Markets, Journal of Services Marketing, Journal of Service Management, Journal of Travel and Tourism Marketing, entre autres. Prof. Manthiou a également dirigé plusieurs numéros spéciaux pour des revues classées et agit en tant que réviseur pour plusieurs revues.

 

 ###  Domaines de recherche 



- Gestion de la marque sur les médias sociaux
- Intelligence artificielle dans les services
- Comportement de consommation rapide vs lent
- Marketing du Tourisme et de l'Hôtellerie
- Consommation équitable
 
  

 

##   Récentes contributions académiques  

 LUONG, V. H., A. MANTHIOU, "Video game-inspired tourism: A synergistic framework", *Tourism Management*, Février 2026, vol. 112, pp. 105282  DOI : [ 10.1016/j.tourman.2025.105282 ](https://dx.doi.org/10.1016/j.tourman.2025.105282)

  

 

 KLAUS, P., A. MANTHIOU, V. H. LUONG, "Sustainability in luxury: insights from Twitter activities", *Journal of Strategic Marketing*, Janvier 2025, vol. 33, pp. 504-521  DOI : [ 10.1080/0965254X.2022.2160874 ](https://dx.doi.org/10.1080/0965254X.2022.2160874)

  

 

 MANTHIOU, A., V. H. LUONG, K. AYADI, P. KLAUS, "The Metaverse Experience: A Big Data Approach to Virtual Service Consumption", *International Journal of Contemporary Hospitality Management*, Avril 2025, vol. 37, no. 4, pp. 1097-1131  DOI : [ 10.1108/IJCHM-08-2023-1305 ](https://dx.doi.org/10.1108/IJCHM-08-2023-1305)

  

 

 

 

 

##   Publications  

 LUONG, V. H., A. MANTHIOU, "Video game-inspired tourism: A synergistic framework", *Tourism Management*, Février 2026, vol. 112, pp. 105282  DOI : [ 10.1016/j.tourman.2025.105282 ](https://dx.doi.org/10.1016/j.tourman.2025.105282)

  

 

 KLAUS, P., A. MANTHIOU, V. H. LUONG, "Sustainability in luxury: insights from Twitter activities", *Journal of Strategic Marketing*, Janvier 2025, vol. 33, pp. 504-521  DOI : [ 10.1080/0965254X.2022.2160874 ](https://dx.doi.org/10.1080/0965254X.2022.2160874)

  

 

 MANTHIOU, A., V. H. LUONG, K. AYADI, P. KLAUS, "The Metaverse Experience: A Big Data Approach to Virtual Service Consumption", *International Journal of Contemporary Hospitality Management*, Avril 2025, vol. 37, no. 4, pp. 1097-1131  DOI : [ 10.1108/IJCHM-08-2023-1305 ](https://dx.doi.org/10.1108/IJCHM-08-2023-1305)

  

 

 LUONG, V. H., A. MANTHIOU, H. LIU, E. HICKMAN, P. KLAUS, "Mini‐Me Fashion Sharenting: Drivers, Consequences, and the Role of Market Mavens", *Journal of Consumer Behaviour*, Mars 2025, vol. 24, no. 2, pp. 611-631  DOI : [ 10.1002/cb.2439 ](https://dx.doi.org/10.1002/cb.2439)

  

 

 MANTHIOU, A., V. H. LUONG, P. KLAUS, A. TARQUINI, "Exploring regenerative tourism: Consumer perspectives on inspiration, legacy,and morality.", *Journal of Travel and Tourism Marketing*, Janvier 2025, vol. 42, no. 1  DOI : [ 10.1080/10548408.2024.2437536 ](https://dx.doi.org/10.1080/10548408.2024.2437536)

  

 

 VO-THANH, T., V.-H. LUONG, A. MANTHIOU, C. PETR, "Slow Tourism and Well-Being: A Transformational Learning Perspective.", *Tourism Planning and Development*, Avril 2025, vol. 22, no. 2, pp. 282-300  DOI : [ 10.1080/21568316.2024.2443187 ](https://dx.doi.org/10.1080/21568316.2024.2443187)

  

 

 MANTHIOU, A., V. G. KUPPELWIESER, "An ethical triangulation approach to tourism", *Tourism Management*, Août 2025, vol. 109  DOI : [ 10.1016/j.tourman.2025.105154 ](https://dx.doi.org/10.1016/j.tourman.2025.105154)

  

 

 PETR, C., A. MANTHIOU, "Un tourisme durable est-il possible ?", *The Conversation*, Août 2025 

 MANTHIOU, A., K. AYADI, H. FAN, "Destination in crisis: Place identity degradation" à paraître *Annals of Tourism Research* 

 LUONG, V. H., A. MANTHIOU, J. KANG, C. NGUYEN, "The building blocks of regenerative tourism and hospitality: A text-mining approach.", *Current Issues in Tourism*, Mars 2024, vol. 27, no. 3, pp. 361-380  DOI : [ 10.1080/13683500.2023.2228974 ](https://dx.doi.org/10.1080/13683500.2023.2228974)

  

 

 MANTHIOU, A., I. ULRICH, V. KUPPELWIESER, "The travel influencer construct: An empirical exploration and validation", *Tourism Management*, Avril 2024, vol. 101, pp. 104858  DOI : [ 10.1016/j.tourman.2023.104858 ](https://dx.doi.org/10.1016/j.tourman.2023.104858)

  

 

 KLAUS, P., A. MANTHIOU, "Metaverse retail: Pioneering research avenues for tomorrow's marketplace.", *Journal of Retailing and Consumer Services*, Mai 2024, vol. 78, pp. 103782  DOI : [ 10.1016/j.jretconser.2024.103782 ](https://dx.doi.org/10.1016/j.jretconser.2024.103782)

  

 

 LUONG, V. H., A. TARQUINI, Y. ANADOL, P. KLAUS, A. MANTHIOU, "Is digital fashion the future of the metaverse? Insights from YouTube comments", *Journal of Retailing and Consumer Services*, Mars 2024, vol. 79  DOI : [ 10.1016/j.jretconser.2024.103780 ](https://dx.doi.org/10.1016/j.jretconser.2024.103780)

  

 

 KLAUS , P., D. NORVIK , K. EDWARDS , A. MANTHIOU, V. LUONG, "Inclusive servicescapes: the imperative of universal design principles", *Journal of Services Marketing*, Novembre 2024, vol. 38, no. 8, pp. 1089-1098  DOI : [ 10.1108/JSM-04-2024-0150\] ](https://dx.doi.org/10.1108/JSM-04-2024-0150])

  

 

 MANTHIOU, A., V. G. KUPPELWIESER, P. KLAUS, "Reevaluating Tourism Experience Measurements: An Alternative Bayesian Approach", *Current Issues in Tourism*, Septembre 2023, vol. 26, no. 18, pp. 2948–2964  DOI : [ 10.1080/13683500.2022.2106193 ](https://dx.doi.org/10.1080/13683500.2022.2106193)

  

 

 MANTHIOU, A., V. G. KUPPELWIESER, "Consumer Reaction to Decelerated Tourism: Pace, Inherent Virtue, and Environmental Concern,", *Journal of Travel Research*, Septembre 2023, vol. 62, no. 7  DOI : [ 10.1177/00472875221130293 ](https://dx.doi.org/10.1177/00472875221130293)

  

 

 ROSENBAUM, M. S., V. G. KUPPELWIESER, G. CONTRERAS RAMIREZ, A. MANTHIOU, "People and place attachment: Exploring compliance in neighborhood health centers", *Health Marketing Quarterly*, Octobre 2023, vol. 40, no. 4, pp. 375-395  DOI : [ 10.1080/07359683.2022.2161334 ](https://dx.doi.org/10.1080/07359683.2022.2161334)

  

 

 MANTHIOU, A., V. H. LUONG, P. KLAUS , "Solo Tourism: Exploration and conceptualization – A semi-supervised machine learning approach", *Journal of Travel and Tourism Marketing*, Septembre 2023, vol. 40, no. 6  DOI : [ 10.1080/10548408.2023.2255891 ](https://dx.doi.org/10.1080/10548408.2023.2255891)

  

 

 MANTHIOU, A., V. G. KUPPELWIESER, "Comment promouvoir des offres de « slow tourisme » ?", *Le Quotidien du tourisme*, Décembre 2023 

 KUPPELWIESER, V. G., P. KLAUS, A. MANTHIOU, L. D. HOLLEBEEK, "The Role of Customer Experience in the Perceived Value-Word-of-Mouth Relationship", *Journal of Services Marketing*, Mai 2022, vol. 36, no. 3, pp. 364–378  DOI : [ 10.1108/JSM-11-2020-0447 ](https://dx.doi.org/10.1108/JSM-11-2020-0447)

  

 

 MANTHIOU, A., P. KLAUS, "The interplaying factors of the robotic tourism experience: The customer journey’s touchpoints, context, and qualities ?", *Technological Forecasting and Social Change*, Avril 2022, vol. 177  DOI : [ 10.1016/j.techfore.2022.121552 ](https://dx.doi.org/10.1016/j.techfore.2022.121552)

  

 

 CAO, L., A. MANTHIOU, K. AYADI, "Extension and customer reaction on sharing economy platforms: The role of customer inertia", *Journal of Business Research*, Mai 2022, vol. 144, pp. 513-522  DOI : [ 10.1016/j.jbusres.2022.02.013 ](https://dx.doi.org/10.1016/j.jbusres.2022.02.013)

  

 

 MANTHIOU, A., P. KLAUS, V. H. LUONG, "Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective", *Tourism Management*, Décembre 2022, vol. 93  DOI : [ 10.1016/j.tourman.2022.104570 ](https://dx.doi.org/10.1016/j.tourman.2022.104570)

  

 

 MANTHIOU, A., P. KLAUS , V. G. KUPPELWIESER, W. REEVES, "Man vs Machine: Examining the Three Themes of Service Robotics in Tourism and Hospitality", *Electronic Markets*, Septembre 2021, vol. 31, no. 3, pp. 511–527  DOI : [ 10.1007/s12525-020-00434-3 ](https://dx.doi.org/10.1007/s12525-020-00434-3)

  

 

 BOUJENA, O., I. ULRICH, A. MANTHIOU, B. GODEY, "Customer engagement and performance in social media: A managerial perspective", *Electronic Markets*, Décembre 2021, vol. 32, no. 4, pp. 965 - 987  DOI : [ 10.1007/s12525-020-00450-3 ](https://dx.doi.org/10.1007/s12525-020-00450-3)

  

 

 MANTHIOU, A., E.HICKMAN, P.KLAUS, "Beyond good and bad: challenging the suggested role of emotions in customer experience (CX) research.", *Journal of Retailing and Consumer Services*, Novembre 2020, vol. 57, pp. 102218  DOI : [ 10.1016/j.jretconser.2020.102218 ](https://dx.doi.org/10.1016/j.jretconser.2020.102218)

  

 

 KLAUS, P., A. MANTHIOU, "Applying the EEE Customer Mindset in Luxury: Reevaluating Customer Experience Research and Practice During and After Corona.", *Journal of Service Management*, Novembre 2020, vol. 31, no. 6, pp. 1175-1183  DOI : [ 10.1108/JOSM-05-2020-0159 ](https://dx.doi.org/10.1108/JOSM-05-2020-0159)

  

 

 KUPPELWIESER, V. G., P. KLAUS, A. MANTHIOU, O. BOUJENA, "Consumer Responses to Planned Obsolescence", *Journal of Retailing and Consumer Services*, Mars 2019, vol. 47, pp. 157-165  DOI : [ 10.1016/j.jretconser.2018.11.014 ](https://dx.doi.org/10.1016/j.jretconser.2018.11.014)

  

 

 KUPPELWIESER, V. G., P. KLAUS, Y. BARUCH, P. KLAUS, Y. BARUCH, A. MANTHIOU, "The missing link: Fairness as the ultimate determinant of service profitability?!", *Recherche et Applications en Marketing*, Janvier 2018, vol. 33, no. 2, pp. 46-74  DOI : [ 10.1177/2051570717745833 ](https://dx.doi.org/10.1177/2051570717745833)

  

 

 LEE, S., A.MANTHIOU, L.CHIANG, L.TANG, "An assessment of value dimensions in hiking tourism: Pathways toward quality of life", *International Journal of Tourism Research*, Mars 2018, vol. 20, no. 2, pp. 236-246  DOI : [ 10.1002/jtr.2176 ](https://dx.doi.org/10.1002/jtr.2176)

  

 

 SPIELMANN, N., B.BABIN, A.MANTHIOU, "Places as Authentic Consumption Contexts", *Psychology and Marketing*, Septembre 2018, vol. 35, no. 9, pp. 652-665 

 MANTHIOU, A., J.KANG, S. S.HYUN, X. X.FU, "The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence", *International Journal of Hospitality Management*, Septembre 2018, vol. 75, pp. 38-47 

 KANG, J., A.MANTHIOU, N.SURMAJAN, L.TANG, "An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry", *Journal of Hospitality Marketing &amp; Management*, Janvier 2017, vol. 26, no. 1, pp. 1-22  DOI : [ 10.1080/19368623.2016.1172534 ](https://dx.doi.org/10.1080/19368623.2016.1172534)

  

 

 MANTHIOU, A., K.AYADI, A.LEE, L.CHIANG, L.TANG, "Exploring the Roles of Self-Concept and Future Memory at Consumer Events: The Application of an Extended Mehrabian - Russell Model", *Journal of Travel &amp; Tourism Marketing*, Mai 2017, vol. 34, no. 4, pp. 531-543  DOI : [ 10.1080/10548408.2016.1208786 ](https://dx.doi.org/10.1080/10548408.2016.1208786)

  

 

 CHIANG, L., A.XU, J.KIM, L.TANG, A.MANTHIOU, "Investigating Festivals and Events as Social Gatherings: The Application of Social Identity Theory", *Journal of Travel &amp; Tourism Marketing*, Août 2017, vol. 34, no. 6, pp. 779–792  DOI : [ 10.1080/10548408.2016.1233927 ](https://dx.doi.org/10.1080/10548408.2016.1233927)

  

 

 MANTHIOU, A., J.KANG, S.HYUN, "An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the bridging role of recollection and storytelling", *Journal of Travel &amp; Tourism Marketing*, Novembre 2017, vol. 34, no. 8, pp. 1071-1088  DOI : [ 10.1080/10548408.2016.1277575 ](https://dx.doi.org/10.1080/10548408.2016.1277575)

  

 

 GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior", *Journal of Business Research*, Décembre 2016, vol. 69, no. 12, pp. 5833-5841  DOI : [ 10.1016/j.jbusres.2016.04.181 ](https://dx.doi.org/10.1016/j.jbusres.2016.04.181)

  

 

 KANG, J., A. MANTHIOU, I. KIM, S. S. HUYN, "Recollection of the Sea Cruise: the role of cruise photos and other passengers on the ship", *Journal of Travel and Tourism Marketing*, Novembre 2016, vol. 33, no. 9, pp. 1286-1308  DOI : [ 10.1080/10548408.2015.1117409 ](https://dx.doi.org/10.1080/10548408.2015.1117409)

  

 

 MANTHIOU, A., J.KANG, L.CHIANG, L.TANG, "Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory", *Journal of Travel &amp; Tourism Marketing*, Mars 2016, vol. 33, no. 3, pp. 362-379  DOI : [ 10.1080/10548408.2015.1064055 ](https://dx.doi.org/10.1080/10548408.2015.1064055)

  

 

 MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name-Brand Hotels", *International Journal of Tourism Research*, Mars 2016, vol. 18, no. 2, pp. 105–115  DOI : [ 10.1002/jtr.2037 ](https://dx.doi.org/10.1002/jtr.2037)

  

 

 LEE, S., A.MANTHIOU, M.JEONG, L.TANG, L.CHIANG, "Does consumer feeling affect consumer quality of life? Roles of consumption emotion and its consequences", *International Journal of Tourism Research*, Juillet 2015, vol. 17, no. 4, pp. 409–416  DOI : [ 10.1002/jtr.1988 ](https://dx.doi.org/10.1002/jtr.1988)

  

 

 MANTHIOU, A., J. KANG, T. SCHRIER, "A visitor-based brand equity perspective: the case of a public festival", *Tourism Review*, Juin 2014, vol. 69, no. 4, pp. 264-283  DOI : [ http://dx.doi.org/10.1108/tr-04-2014-0016 ](https://dx.doi.org/http://dx.doi.org/10.1108/tr-04-2014-0016)

  

 

 MANTHIOU, A., S.LEE, L.TANG, L.CHIANG, "The experience economy approach to festival marketing: Vivid memory and attendee loyalty", *Journal of Services Marketing*, Janvier 2014, vol. 28, no. 1, pp. 1-42 

 MANTHIOU, A., L.CHIANG, L.TANG, A.MORRISON, "A Comparative study of generational preferences for trip-planning resources: A case study of international tourists in Shanghai", *Journal of Quality Assurance in Hospitality and Tourism*, Janvier 2014, vol. 15, no. 1, pp. 78-99 

 MANTHIOU, A., L.TANG, R.BOSSELMAN, "Reason and reaction: The dual route of the decision-making process on Facebook fan pages", *Electronic Markets – The International Journal on Networked Business*, Novembre 2014, no. 24, pp. 297-308 

 MANTHIOU, A., L.TANG, L.CHIANG, "Identifying and responding to customer needs on Facebook fan pages", *International Journal of Technology and Human Interaction*, Juillet 2012, vol. 9, no. 3, pp. 36-52  DOI : [ 10.4018/jthi.2013070103 ](https://dx.doi.org/10.4018/jthi.2013070103)

  

 

 MANTHIOU, A., A.MORRISON, J.SHIN, L.CHIANG, "A holistic approach to activity preference patterns: International tourists and their visits to Shanghai, China", *International Journal of Tourism Sciences*, Avril 2012, vol. 12, no. 1, pp. 107-136 

 MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "An Investigation of the Information Sources Used by International Tourists at Different Age Groups in Fiji", *International Journal of Tourism Sciences*, Décembre 2012, vol. 12, no. 3, pp. 20-46 

 MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market", *Journal of Tourism Research*, Juillet 2010, no. 13, pp. 88-107 

 

 

 

##   Chapitres  

 MANTHIOU, A., L.CHIANG, L.TANG, "Developing a successful Facebook fan page based on costumers" dans *Human Behavior, Psychology, and Social Interaction in the Digital Era.*., IGI Global, 2014 

 

 

 

##   Conferences  

 MANTHIOU, A., P. KLAUS , A. TARQUINI, M. WETZEL, "The Ultimate Luxury Tourism Experience (ULTX)" dans *MONACO SYMPOSIUM ON LUXURY 2023*, 2023 

 GODEY, B., A. MANTHIOU, D. PEDERZOLI, "The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments: An abstract", *Academy of Marketing Science Annual Conference*, 2022 

 MANTHIOU, A., B. GODEY, D. PEDERZOLI, I. ULRICH, "The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments" dans *Academy of Marketing Science Annual Conference*, vol. Monterey, California, 2022 

 GODEY, B., O. BOUJENA, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring customer engagement on social media: Towards a more qualitative and comprehensive approach" dans *Global Fashion Management Conference*, 2021 

 BOUJENA, O., B. GODEY, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring Customer Engagement on Social Media : Towards a more qualitative and comprehensive approach" dans *Global Fashion Management Conference (GFMC)*, 2021 

 BOUJENA, O., B. GODEY, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring customer engagement on social media: towards a more qualitative and comprehensive approach" dans *Global Fashion Marketing Conference at Seoul/ Korean Scholars of Marketing Science International Conference*, 2021 

 BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Connecting with fashion brands on social media: An investigation of consumers' drivers" dans *Global Fashion Management Conference*, 2019, Paris 

 MANTHIOU, A., K.AYADI , "THE LINK OF DISSIMILAR SERVICE RECOVERY AND ONLINE COMPLAINING BEHAVIOR" dans *3rd International Conference on Advances in Business and Law, Dubai*, 2019 

 BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Customer engagement measurement in social media: From theory to practice" dans *2018 Global Marketing Conference*, 2018, Tokyo, Japon 

 MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale" dans *2016 Global Marketing Conference*, 2016, Conrad Hong Kong, Hong Kong 

 GODEY, B., O.BOUJENA, A.MANTHIOU, J.ROKKA, I.ULRICH, "Consumer social media activities and the impact on consumer-brand relationship" dans *15th International Marketing Trends Conference*, 2016 

 MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale", *Global Marketing Conference*, 2016, Hong Kong 

 GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Luxury brands social media marketing efforts: Influence on brand equity and consumers' behavior" dans *Global Fashion Marketing Conference*, 2015 

 ROKKA, J., A.MANTHIOU, B.GODEY, L.TANG, "How social media marketing efforts influence brand equity and its consequences: the case of luxury brands" dans *The Academy of Marketing Science Conference*, *Marriott Hotel, Indianapolis*, 2014, États-Unis 

 MANTHIOU, A., R.BOSSELMAN, L.TANG, "Reason and Reaction: The Dual Route of the Decision-making Process on Social Media" dans *3rd IT &amp; Culture workshop*, 2013, France 

 MANTHIOU, A., L.CHIANG, L.TANG, "Modeling consumers' participation on restaurants' Facebook fan pages" dans *17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism*, 2012, États-Unis 

 MANTHIOU, A., L.CHIANG, L.TANG, "Segmenting international visitors by information source variables: The case of Fiji" dans *17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism*, 2012, États-Unis 

 MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The mediating effect of affective commitment between the relationship of experience and loyalty for brand named hotels" dans *17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism*, 2012, États-Unis 

 MANTHIOU, A., T.LIANG, A.MORRISON, "Activity preference in different market segments: the case of international tourists in Shanghai" dans *16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism*, 2011, États-Unis 

 MANTHIOU, A., L.CHIANG, L.TANG, "Investigating customer values on restaurants Facebook fan pages" dans *Annual conference of the International Council on Hotel, Restaurant and Institutional Education (ICHRIE)*, 2011, États-Unis 

 MANTHIOU, A., S.LEE, L.TANG, "Measuring the experience economy and the visitors behavioral consequences: An empirical study on Veishea event" dans *16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism*, 2011, États-Unis 

 MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market" dans *2nd International Conference on Tourism and Hospitality Management*, 2010, Grèce 

 MANTHIOU, A., T.SCHRIER, "Worth of mouth in electronic age: A comparison between traditional and electronic communication in USA" dans *17th Annual iHITA Research Conference*, 2010, États-Unis 

 

 

 

##   Contributions dans une conférence  

 SPIELMANN, N., A.MANTHIOU, B.BABIN, A.MANTONAKIS, "Take me there, I’ll like the product better" dans *Academy of Wine Business Research Conference*, 2016, Adelaide, Australie 

 MANTHIOU, A., N.SPIELMANN, B.BABIN, "Travelling within the borders: How place authenticity drives outcomes." dans *Conference*, 2016, Hong Kong, Chine 

 SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" dans *Association for Consumer Research*, 2016, Berlin, Allemagne 

 KUPPELWIESER, V., P.KLAUS, Y.BARUCH, A.MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability" dans *QUIS 14 - The 14th International Research Symposium on Service Excellence in Management*, 2015, Shanghai, Chine 

 CHIANG, L., A.MANTHIOU, "Toward a deeper understanding of fandom: effects of self-expansion theory on consumer intentions" dans *EMAC*, 2015, Leuven, Belgique 

 CHIANG , L., A.MANTHIOU, C.CHU, "A holistic approach to the effects of fandom: An application of self-expansion theory." dans *Proceedings of 18th Academy of Marketing Science World Marketing Congress Conference*, 2015, Bari, Italie 

 AYADI, K., A.MANTHIOU, "Does visitors' memory matter? The Application of an extended Mehrabian and Russel model at Armada Festival" dans *Global Marketing Conference*, 2014, Singapour 

 CHIANG, L., A.MANTHIOU, L.TANG, "To investigate antecedents of international tourists’ place attachment and its relationships with memories and post-behavioral intentions: The case of Seoul City" dans *Academy of Marketing Science 17th Biennial World Marketing Congress*, 2014, Lima, Pérou 

 MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "A comparative study of generational preferences for trip-planning resources: A case study of international tourists to Shanghai" dans *APTA International Tourism Conference*, 2012, Taïwan, Province De Chine 

 MANTHIOU, A., L.CHIANG, L.TANG, "A dual process perspective on evaluating the websites of travel intermediaries" dans *International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)*, 2012, États-Unis 

 MANTHIOU, A., L.CHIANG, L.TANG, "Evaluate the level of entrepreneurship in creating competitive advantages in Iowa agritourism businesses" dans *International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)*, 2012, États-Unis