![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# ZHANG Haiyan { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "ZHANG\u0020Haiyan", "item": "https://neoma-bs.fr/node/8352.md" } ] } - [Accueil](https://neoma-bs.fr/) - ZHANG Haiyan ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/128-zhang-haiyan.jpg?itok=Ftdz_XsK)ZHANG Haiyan Professeur associé - À propos - Publications académiques [Stratégie & Entrepreneuriat](https://neoma-bs.fr/departements/strategie-entrepreneuriat) PhD, Politique et gestion du développement Dr. Haiyan ZHANG est Professeur Associé à NEOMA Business School et directeur de NEOMA Confucius Institute for Business à Rouen. Il est titulaire d'un Master et d'un Doctorat en administration et gestion publiques de l'Université d'Anvers. Son domaine d'enseignement couvre la gestion stratégique, les affaires internationales, l'environnement économique et commercial asiatique, les marchés émergents et les entreprises multinationales basées sur les marchés émergents. Ses recherches portent sur les activités commerciales internationales des entreprises chinoises et chinoises d'outre-mer, les questions de gestion des coentreprises internationales dans les économies en transition, les agglomérations industrielles de haute technologie en Chine, les investissements étrangers directs chinois en Europe, les relations entre l'UE et la Chine en matière d'investissements étrangers directs, etc. Il a publié des articles dans des revues telles que Management International Review. Il a été consultant pour des associations professionnelles, des institutions gouvernementales et des entreprises multinationales sur divers sujets. ### Domaines de recherche - Stratégie internationale - Entreprises asiatiques - Marchés émergents - Entreprises multinationales chinoises ## Récentes contributions académiques ZHANG, H., Z. ZHU, "Case 5: The Failure of China State Grid in Acquiring Eandis in Flanders" dans *Foreign Direct Investment and Cities*., Christopher Williams, Martin Kaspar Eds, Routledge, pp. 69-80, 2025 DOI : [ 10.4324/9781003483410-7 ](https://dx.doi.org/10.4324/9781003483410-7) ZHANG, H., F. DE BEULE, "The impact of contextual distance on the investment locations of Chinese multinationals in countries along the Belt and Road initiative", *Asia Pacific Business Review*, Mars 2024, vol. 30, no. 2, pp. 220-250 DOI : [ 10.1080/13602381.2022.2093524 ](https://dx.doi.org/10.1080/13602381.2022.2093524) DE BEULE, F., H. ZHANG, "The impact of government policy on Chinese investment locations: An analysis of the Belt and Road policy announcement, host-country agreement, and sentiment", *Journal of international business policy*, Juin 2022, vol. 5, no. 2, pp. 194–217 DOI : [ 10.1057/s42214-021-00129-2 ](https://dx.doi.org/10.1057/s42214-021-00129-2) ## Publications ZHANG, H., F. DE BEULE, "The impact of contextual distance on the investment locations of Chinese multinationals in countries along the Belt and Road initiative", *Asia Pacific Business Review*, Mars 2024, vol. 30, no. 2, pp. 220-250 DOI : [ 10.1080/13602381.2022.2093524 ](https://dx.doi.org/10.1080/13602381.2022.2093524) DE BEULE, F., H. ZHANG, "The impact of government policy on Chinese investment locations: An analysis of the Belt and Road policy announcement, host-country agreement, and sentiment", *Journal of international business policy*, Juin 2022, vol. 5, no. 2, pp. 194–217 DOI : [ 10.1057/s42214-021-00129-2 ](https://dx.doi.org/10.1057/s42214-021-00129-2) DE BEULE, F., P. DE LOMBAERDE, H. ZHANG, "The Chinese Belt and Road Initiative: strategic responses of governments and multinational companies", *Asia Pacific Business Review*, Juillet 2022 DOI : [ 10.1080/13602381.2022.2093529 ](https://dx.doi.org/10.1080/13602381.2022.2093529) DE BEULE, F., D.SOMERS, H.ZHANG, "Who Follows Whom? A Location Study of Chinese Private and State-Owned Companies in the European Union", *Management International Review*, Février 2018, vol. 58, no. 1, pp. 43-84 DOI : [ 10.1007/s11575-017-0330-2 ](https://dx.doi.org/10.1007/s11575-017-0330-2) ZHANG, H., D.VAN DEN BULCKE, "China’s direct investment in the European Union: a new regulatory challenge?", *Asia Europe Journal*, Mars 2014, no. 12, pp. 159-177 ZHANG, H., Z.YANG, D.VAN DEN BULCKE, "Geographical Agglomeration of Indian and Chinese Multinationals in Europe: A Comparative Analysis", *Science, Technology & Society*, Novembre 2012, vol. 17, no. 3, pp. 385–408 DOI : [ 10.1177/097172181201700303 ](https://dx.doi.org/10.1177/097172181201700303) ZHANG, H., D.VAN DEN BULCKE, L.XIAORONG , "Interaction Between the Business Environment and the Corporate Strategic Positioning of Firms in the Pharmaceutical Industry: A Study of the Entry and Expansion Path of MNEs into China", *Management International Review*, Janvier 1999, vol. 39, no. 4, pp. 353-375 ## Autres ZHANG, H. - "China called on to stick to reform path - Intervention de Haiyan Zhang - France24.com" - 2019, Paris ## Chapitres ZHANG, H., Z. ZHU, "Case 5: The Failure of China State Grid in Acquiring Eandis in Flanders" dans *Foreign Direct Investment and Cities*., Christopher Williams, Martin Kaspar Eds, Routledge, pp. 69-80, 2025 DOI : [ 10.4324/9781003483410-7 ](https://dx.doi.org/10.4324/9781003483410-7) ZHANG, H., H.-Y.HAN, "Changing patterns in China's trade and FDI" dans *The Political Economy of New Regionalisms in the Pacific Rim*., José Briceño-Ruiz, Philippe De Lombaerde Routledge Eds, Routledge, pp. 181-209, 2019 ZHANG, H., "The role of migration in shaping china’s economic relations with its main partners" dans *Chinese Migration and Economic Relations with Europe*., Marco Sanfilippo, Agnieszka Weinar Eds, Routledge, Taylor & Francis Group, 2015 DE BEULE, F., D.VAN DEN BULCKE, H.ZHANG, "Impact of Outward Foreign Direct Investment Promotion Policy: Evidence From Newly Industrialized, Emerging, and Developing Asian Economie" dans *Transnational Firms, Markets and Institutions*., A. Verbeke Ed., Emerald Group Publishing, pp. 281-302, 2014 ZHANG, H., R.LIU , Z.YANG, "How does a researcher become an entrepreneur in the high-tech industrial cluster? A Case Study" dans *Cooperation, Clusters, and Knowledge Transfer: Universities and Firms towards Regional Competitiveness*., Ferreira, J.J.M., Raposo, M., Rutten, R., Varga, A. Eds, Springer, pp. 59-80, 2013 ZHANG, H., F.DE BEULE, D.VAN DEN BULCKE, "Chinese Outward Direct Investment in Europe and Belgium: Characteristics and Policy" dans *Emergence of Southern Multinationals and their impact on Europe*., Louis Brennan Ed., Palgrave Macmillan Editions, pp. 195-225, 2011 ZHANG, H., F.DE BEULE, D.VAN DEN BULCKE, "The reciprocal relationship between TNCS and clusters: A virtuous or Vicious Cycle?"" dans *Handbook of Research on Clusters: Theories, Policies and Case Studies*., Charlie Karlsson Ed., Edward Elgar Publishing, 2008 ZHANG, H., "Effects of Foreign Direct Investment on the Agglomeration of China’s Electronics Industry" dans *Translational Corporations and Economic Development: From Internationalisation to Globalisation*., L. Cuyvers and F. De Beule Ed., Palgrave Macmillan, pp. 141-164, 2007 ZHANG, H., D.VAN DEN BULCKE, "China’s Pharmaceutical Industry: Multinational Enterprises and Regional Agglomeration" dans *Knowledge Based Industries, Employment and Global Competitiveness*., N. S. Siddharthan and Hashim Ed., Routledge, Taylor & Francis Group, 2007 ZHANG, H., D.VAN DEN BULCKE, "The Ownership Structure of Belgian Companies: Evidence about a Small Open Economy in the Globalization Process" dans *Globalization and the Small Open Economy*., D. Van Den Bulcke and A. Verbeke Ed., Edward Elgar Publishing, pp. 139-172, 2002 ZHANG, H., D.VAN DEN BULCKE, "China's New Initiatives towards The Reform of State Owned Enterprises" dans *Policy and Management in an Imperfect World*., N. Vrijens and T. Notteboom Ed., Festschrift M. Van Hecke, pp. 217-238, 2001 ZHANG, H., B.D. VAN DEN, "Internationalisation of ethnic Chinese-owned Enterprises: A Network Approach" dans *The Globalisation of Chinese Business Firms*., H. W. and K. Olds Ed., MacMillan, pp. 126-149, 2000 ZHANG, H., B.D. VAN DEN, "The Restructuring of the Chinese Automotive Industry, The Role of FDI and Impact of European Multinational Enterprises" dans *International Business: Emerging Issues and Emerging Markets*., C. Millar and Chong Choi Ed., MacMillan, pp. 290-312, 2000 ZHANG, H., D.VAN DEN BULCKE, "The Development of Local Marketing Knowledge within Joint Ventures: An Analysis of the Performance of Belgian Multinationals in China" dans *Globalization, the Multinational Firm and Emerging Countries, Advances in International Marketing*., A. Yaprak, H. Tutek and K. Fitzgerald Eds, Editions Elsevier, pp. 315-337, 2000 ZHANG, H., B.D. VAN DEN, "Foreign Direct Investment in China: Interactions between Government Policies and Multinational Investment Strategies" dans *International Trade, Foreign Direct Investment and Economic Environment*., P.K.M. Tharakan and D. Van Den Bulcke Ed., MacMillan, pp. 135-159, 1997 ZHANG, H., "European Integration, Corporate Globalisation and Belgian FDI in Central and Eastern Europe: A Preliminary Analysis, Enterprise" dans *Proceedings of Second International Conference, University of Split, Split,*., Ed., Faculty of Economics, pp. 429-433, 1997 ZHANG, H., F.DE BEULE, B.D. VAN DEN, "Rapid Changes in the Investment Development Path of China" dans *Foreign Direct Investment and Governments: Catalysts for Economic Restructuring*., J.H. Dunning and R. Narula Ed., MacMillan, 1996 ZHANG, H., D.VAN DEN BULCKE, "International Management Strategies of Chinese Multinational Firms" dans *Management Issues for China in the 1990s: International Enterprises*., J. Child and Yuan Liu Ed., Routledge, pp. 141-164, 1996 ZHANG, H., D.VAN DEN BULCKE, "Chinese Family Owned Multinationals in the Philippines and the Internationalisation Process" dans *Chinese Business Enterprise in Asia: A Long Term Perspective*., R. Brown Ed., Routledge, pp. 214-246, 1995 D. VAN DEN, B., H.ZHANG, "The Development of Local Marketing Knowledge within Joint Ventures: An Analysis of the Performance of Belgian Multinationals in China" dans *High Speed Competition in a New Europe, Proceedings of the 20th Annual Conference of EIBA*., K. Obloj Ed., University of Warsaw, pp. 129-162, 1994 ZHANG, H., D.VAN DEN BULCKE, "Belgian Equity Joint Ventures in China: Some Considerations and Evidence" dans *Joint Ventures in the PRC, Advances in Chinese Industrial Studies*., S. Stewart Ed., JAI Press Inc, pp. 147-161, 1993 ## Conferences ZHANG, H., "EU-China Cross-border Investment: Challenges in the Era of Deglobalization" dans *UACES Conference*, 2017, Krakow, Pologne ZHANG, H., "The role of migration in shaping China's FDI and trade relations with its main partners" dans *The 10th International Conference on Multinational Enterprises*, *Chinese Culture University, Taipei*, 2014, Taïwan, Province De Chine ZHANG, H., Y.ZHI, V. D. B.D., "Geographical agglomeration of Indian and Chinese multinationals in Europe: A comparative analysis" dans *VI Annual International Conference of Knowledge Forum*, *International Centre*, 2011, Inde ZHANG, H., "The Development of China’s Automotive Industry: A Challenge in the Nexus between Localisation and Globalisation" dans *Conference on Globalisation of Chinese and Indian Enterprises*, *Department of Humanities and Social Sciences, Indian Institute of Technology & Forum for Global Knowledge Sharing, Mumbai*, 2007, Inde ZHANG, H., "Multinational Enterprises and Regional Agglomeration of China’s Pharmaceutical Industry" dans *International Workshop: "The rapid industrialization of China and India: Domestic and International Consequences"*, *University of Antwerp*, 2006, Belgique ZHANG, H., "Effects of Foreign Direct Investment on the Agglomeration of China’s Electronics Industry" dans *30th Annual Conference of the EIBA*, 2004, Slovénie ZHANG, H., "Privatisation, Mergers and Acquisitions, Restructuring in China and Central and Eastern Europe" dans *New Horizons for Belgian and European Enterprises in China and Central and Eastern Europe: Restructuring from a WTO and EU Perspective*, 2004, Belgique ZHANG, H., B.D. VAN DEN, "Chinese Outward Direct Investment Revisited: Experiences, Characteristics and Trends" dans *Small Open Economies in the globalisation process: Evidence from the ownership structure of Belgian companies, AIB Annual Conference*, 2001, Australie ZHANG, H., B.D. VAN DEN, "Chinese Outward Direct Investment Revisited: Experiences, Characteristics and Trends" dans *AIB Annual Meeting*, 2000, États-Unis ZHANG, H., V.D., B.DEN, "Joint Venture Alliances with Chinese State Owned Enterprises: Strategic Options for Foreign Multinational Enterprises" dans *International Conference on Economies in Transition at the Turn of the Century*, *Institute of European Studies of Macao*, 1999, Chine ZHANG, H., V. D. B.D., "European FDI in China: Some Salient and Evolving Features" dans *International Conference on Major Challenges for European Corporations in Asian Globalising Economy*, 1998 ZHANG, H., V. D. B.D., E.C.M., "European Multinationals in the Chinese Manufacturing Industry: Timing and Size Effects" dans *International Conference on China and Zhuhai in the globalisation of the world economy*, 1998, Chine ZHANG, H., V.D., B.DEN, "Sourcing Strategies of European Multinational Enterprises in China" dans *24th Annual Conference of the EIBA*, 1998, Israël ZHANG, H., V. D. B.D., "Significance of Central and Eastern Europe in the Strategic Restructuring of Belgian Transnational Corporations: Four Case Studies" dans *5th Annual Conference of Marketing Strategies for Central and Eastern Europe*, 1997, Autriche ZHANG, H., V.D., B.DEN, "The Restructuring of the Chinese Automotive Industry: An Evaluation of the Interaction between Government Policy and European Multinational Corporate Strategy" dans *23th Annual Conference of the European International Business Academy (EIBA)*, 1997, Allemagne ZHANG, H., D.F., D.BEULE, D.VAN, "Changing Patterns of FDI and Strategic Positioning of Multinationals in China: The Case of Bekaert" dans *21th Annual Conference of the European International Business Academy (EIBA)*, 1995, Italie ZHANG, H., V. D. B.D., "International Management Strategies of Chinese Multinational Firms" dans *International Conference about Management Issues For China in the 1990s*, *University of Cambridge*, 1994, Royaume-Uni ZHANG, H., V. D. B.D., "Internationalisation and Diversification Strategies of Chinese Multinational Enterprises: Three Cases Studies" dans *20th Annual Conference of the European International Business Academy (EIBA)*, 1994, Pologne ZHANG, H., "Internationalisation of Chinese and Overseas Chinese Corporations From Southeast Asia: Analytical Framework, Methodology and Data" dans *Doctoral Tutorial of the European International Business Association's 19th Annual Conference*, 1994, Portugal ZHANG, H., D.VAN, D.BULCKE, "Belgian Equity Joint Ventures in China: Some Considerations and Evidence" dans *Conference on Current Development in Joint Venture in the PRC*, *University of Hong Kong*, 1992, Chine ## Livres ZHANG, H., D. VAN DEN BULCKE, M. ESTEVES, *European Union Direct Investment in China: Characteristics, Challenges and Perspectives*, Routledge, 2003 ## Contributions dans une conférence ZHANG, H., D.VAN, D.BULCKE, "Chinese Family Owned Multinationals in the Philippines and the Internationalisation Process" dans *Workshop on Chinese Business Houses in South East Asia since 1870*, 1993, Royaume-Uni ## Commissioned studies ZHANG, H., Z. YANG, D. VAN DEN BULCKE, *"The European landscape of Chinese enterprises: An analysis of corporate and entrepreneurial firms and the role of the ethnic communities"*, 2013 ZHANG, H., Z. YANG, D. VAN DEN BULCKE, *"Antwerp Management School Green means clean: Investing in China’s Municipal Solid Waste Industry"*, 2011 ZHANG, H., D. VAN DEN BULCKE, *"Attracting Chinese Investors: An assessment of the Belgian inward foreign direct investment promotion web sites from an investor perspective"*, 2007 ZHANG, H., D. VAN DEN BULCKE, *"China as Global Investor, Can Belgium Benefit?"*, 2006 ZHANG, H., D. VAN DEN BULCKE, *"Business Confidence Survey-Doing Business in Belgium"*, 2005 ZHANG, H., D. VAN DEN BULCKE, *"US Subsidiaries in the Belgian Economy at the Beginning of the New Millennium"*, 2002 ZHANG, H., D. VAN DEN BULCKE, *"Amcham US Member Companies in the Belgian Economy: Importance and Characteristics"*, 2001 ZHANG, H., D. VAN DEN BULCKE, C. M. ESTEVES, *"China’s Changing Investment Environment and Priorities: Effects and Perspectives for the EU Enterprises"*, 1999 ZHANG, H., D. VAN DEN BULCKE, *"East-West Joint Ventures in The Process of European Integration and Corporate Globalisation: The Case of Belgium"*, 1997