# AI, Data Science & Business { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "AI,\u0020Data\u0020Science\u0020\u0026\u0020Business", "item": "https://neoma-bs.fr/node/8130.md" } ] } - [Accueil](https://neoma-bs.fr/) - AI, Data Science & Business - [ Pôles d’Excellence : une expertise à 360° en prise avec les défis de la société ](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts) Introduction - [ Notre philosophie ](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts/notre-philosophie) Notre philosophie - [ Objectifs ](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts/nos-objectifs) Objectifs - [ The Future of Work ](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts/the-future-of-work) The Future of Work - [ The World We Want ](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts/the-world-we-want) The World We Want - [ The Complexity Advantage ](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts/the-complexity-advantage) The Complexity Advantage - [ AI, Data Science & Business ](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts/ai-data-science-business) AI, Data Science & Business [![NEOMAresearch_SONG-Amy_humanoids-robots-effects-2026](/sites/default/files/styles/homepage_news_header_xxl/public/uploaded_images/neomaresearch_song-amy_humanoids-robots-effects-2026.png?itok=C6-eIy5K)](https://neoma-bs.fr/actualites/robots-humanoides-de-la-vitrine-numerique-aux-limites-du-reel)[Notre Recherche](https://neoma-bs.fr/actu_cat/notre-recherche) [Robots humanoïdes : de la vitrine numérique aux limites du réel](https://neoma-bs.fr/actualites/robots-humanoides-de-la-vitrine-numerique-aux-limites-du-reel) [![NEOMAresearch_ZAGGL_mHealth_2025](/sites/default/files/styles/homepage_news_header_xxl/public/uploaded_images/neomaresearch_zaggl_mhealth_2025.png?itok=XCnutLuD)](https://neoma-bs.fr/actualites/sante-mobile-et-si-lengagement-passait-par-le-bien-commun)[Notre Recherche](https://neoma-bs.fr/actu_cat/notre-recherche) [Santé mobile : et si l’engagement passait par le bien commun ?](https://neoma-bs.fr/actualites/sante-mobile-et-si-lengagement-passait-par-le-bien-commun) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/IA-generative-et-organisations_matinee-dechanges.png?itok=EBLnEOMF)](https://neoma-bs.fr/actualites/ia-generative-et-organisations-matinee-dechanges)[Notre Recherche](https://neoma-bs.fr/actu_cat/notre-recherche) [IA générative et organisations : matinée d’échanges](https://neoma-bs.fr/actualites/ia-generative-et-organisations-matinee-dechanges) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/NEOMAresearch_TRINCHERA_IA-et-environnement_2024.png?itok=hHFxeDeH)](https://neoma-bs.fr/actualites/combiner-culture-des-donnees-et-intelligence-artificielle-pour-des-chaines)[Notre Recherche](https://neoma-bs.fr/actu_cat/notre-recherche) [Combiner culture des données et intelligence artificielle pour des chaînes d’approvisionnement plus durables](https://neoma-bs.fr/actualites/combiner-culture-des-donnees-et-intelligence-artificielle-pour-des-chaines) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/RUIZ_POPOVIC_HR-gamification_NEOMA-1.png?itok=nFqR705D)](https://neoma-bs.fr/actualites/pour-booster-votre-business-faites-jouer-vos-salaries)[Notre Recherche](https://neoma-bs.fr/actu_cat/notre-recherche) [Pour booster votre business, faites jouer vos salariés !](https://neoma-bs.fr/actualites/pour-booster-votre-business-faites-jouer-vos-salaries) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/indranil-bose-conf-paper-award-fev22.png?itok=v7nvmFXZ)](https://neoma-bs.fr/actualites/prime-la-8e-international-communication-management-conference)[Notre Recherche](https://neoma-bs.fr/actu_cat/notre-recherche) [Primé à la 8e International Communication Management Conference](https://neoma-bs.fr/actualites/prime-la-8e-international-communication-management-conference) **Comment l’Intelligence artificielle (IA) et le data science (DS, Science des données) transforment-elles la manière dont les entreprises exercent leur activité ?** Dans notre ère numérique, ce sont les données qui changent véritablement la donne, et les leaders du marché les ont adoptées grâce aux innovations ultramodernes de l’analyse commerciale. Ce Pôle vise à comprendre comment utiliser les données pour interagir avec les clients, améliorer les processus opérationnels, concevoir de meilleurs produits, gérer différents risques et résoudre les innombrables problèmes pernicieux de la société. Ce Pôle propose de faire progresser la recherche sur différents aspects de l’IA et de la DS qui vont singulièrement contribuer à améliorer le bien-être des individus, des organisations et de la société. Pour Indranil Bose, qui en est le directeur, *« le Pôle IA, data science et Entreprises promeut une recherche collaborative entre les collègues qui souhaitent étudier les utilisations innovantes de l’IA et de la DS dans une variété de champs d’application liés à l’entreprise. Notre priorité est de comprendre les technologies transformatrices, en évaluant leur impact sur les entreprises et les consommateurs, et en surmontant les enjeux actuels et à venir par des solutions intelligentes. Nous réalisons des recherches décisives à l’aide de techniques tant quantitatives que qualitatives. Nous organisons des séminaires, des ateliers, des entretiens sectoriels et des groupes de discussion afin de soutenir notre effort de recherche. »* ## Publication ## 2025 Assefa, D. Z., [**Ishizaka, A**](https://neoma-bs.fr/professeurs/ishizaka-alessio)., & La Torre, D. (2025). *Exploring the ESG-finance relationship through PROMETHEE ranking*. Annals of Operations Research. [https://doi.org/10.1007/s10479-025-06797-0](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeG1VNmmilY8kQKZp4Gog%2FZxV_rh__uTPv&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7Ca7d0c0ce34874c40742408de6e29a4c0%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C639069322315825843%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=hgPJQ1xwcFc9SuRtuilFXuwcvW5Yk6O3JlDj%2FuVnJok%3D&reserved=0) Bag, S., [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam)., Galera‐Zarco, C., & Laguir, I. (2025). Developing green hydrogen‐based regenerative supply chain strategies for a sustainable future : An empirical study. *Business Strategy and the Environment*, *34*(6), 6968‑6990. Bag, S., Routray, S., Rahman, M. S., & [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam). (2025). Digital innovation for circular supply chain sustainability and resilience for achieving carbon neutrality: An empirical study. *Journal of Environmental Management*, *386*, 125665. Bag, S., Rahman, M. [**S., Gupta**](https://neoma-bs.fr/professeurs/gupta-shivam), S., & Lopes De Sousa Jabbour, A. B. (2025). Artificial intelligence driven ethical procurement systems, circular economy and governance: A supplier performance analysis. *Journal of Purchasing and Supply Management*, 101075. [https://doi.org/10.1016/j.pursup.2025.101075](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeGSvXJcFKiRHFiBf1pqg%2FJztJxPDw_Hva&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7Ca0469ad7050e40039b2a08de2da2de0e%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638998374721542188%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=aPqddAlTsiWhsTWCkfPMCIcqFjo%2FiyHNpdimx2GM7mo%3D&reserved=0) Cantini, A., Coruzzolo, A. M., De Carlo, F., Lolli, F., & [**Peron, M**](https://neoma-bs.fr/professeurs/peron-mirco). (2025). Additive or conventional manufacturing for the management of spare parts inventories? The impact of qualification testing. *Production Planning & Control*, *36*(16), 2223‑2246. Chakraborty, K., Adnan, Z. H., Bag, S., & [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam). (2025). A study on pricing, emission reduction, and innovative digital investment strategies for competitive or cooperative EV supply chains. *Journal of Cleaner Production*, *512*, 145239. Chaudhuri, N., [**Gupta, G**](https://neoma-bs.fr/professeurs/gupta-gaurav)., & [**Popovič, A**](https://neoma-bs.fr/professeurs/popovic-ales). (2025). Do you believe it? Examining user engagement with fake news on social media platforms. *Technological Forecasting and Social Change*, *212*, 123950. Chaudhuri, N., [**Gupta, G**](https://neoma-bs.fr/professeurs/gupta-gaurav)., & [**Popovič, A**](https://neoma-bs.fr/professeurs/popovic-ales). (2025). Do you believe it? Examining user engagement with fake news on social media platforms. *Technological Forecasting and Social Change*, *212*, 123950. Chen, L., Han, S., [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam)., Sivarajah, U., & A. Yamoah, F. (2025). A novel untapped flight segment flow prediction framework based on graph deep learning and heuristic algorithm for sustainable transport development. *Journal of the Operational Research Society*, *76*(7), 1338‑1354. Deng, H., Huang, Z., [**Wu, J**](https://neoma-bs.fr/professeurs/wu-jian)., Güneri, F., Shen, Z. Y., & Yu, C. (2025). Harnessing the power of industrial robots for green development: Evidence from China’s manufacturing industry. *Technological Forecasting and Social Change*, *215*, 124099. Goldani, N., [**Ishizaka, A**](https://neoma-bs.fr/professeurs/ishizaka-alessio)., Kazemi, M., & Khan, J. (2025). Enhancing pairwise comparisons for multi-criteria decision making : Application to healthcare waste management. *IMA Journal of Management Mathematics*, *36*(4), 759‑793. [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam)., Modgil, S., Lopes De Sousa Jabbour, A. B., Laguir, I., & Stekelorum, R. (2025). Towards digital transformation and governance in the healthcare sector. *Information Technology & People*, *38*(5), 2163‑2186. [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam)., Modgil, S., Tuunanen, T., [**Zhang, Z**](https://neoma-bs.fr/professeurs/zhang-zhou)., & Ali, I. (2025). Blockchain‐based innovation in platforms for user‐centricity and transparency. *R&D Management*, *55*(5), 1683‑1702. [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam)., Modgil, S., Tuunanen, T., & Kar, A. K. (2025). Transitioning to ai-enabled generative cyber-physical servicescape. *Information Systems Frontiers*. [**Gupta, G**](https://neoma-bs.fr/professeurs/gupta-gaurav)., & Chaudhuri, N. (2025). Decoding GenAi assimilation in teams: A multi-method study of GenAi’s impact on collaborative performance in project-based work. *Information Systems Frontiers*. [https://doi.org/10.1007/s10796-025-10646-7](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeGM45AnI9YHn9ssv3XGQ%2FUnqY4HV-nvjV&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7Ca0469ad7050e40039b2a08de2da2de0e%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638998374721527747%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=ZJx66yJX%2Bn5M%2BZ%2Fgn1hvYsbME3qxw1exPHrAwZDPKj8%3D&reserved=0) Krishankumar, R., & [**Ishizaka, A.**](https://neoma-bs.fr/professeurs/ishizaka-alessio) (2025). Solar panel prioritization with a combined multi-criteria approach including hyperbolic fuzzy set. *Annals of Operations Research*. [https://doi.org/10.1007/s10479-025-06798-z](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeGgg6diRqX3ezIOGu4KE%2Fk8NV5r8Uz20Q&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7C5f519942e1594bd4417208de004b305f%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638948520127665438%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=z3kAviFWuY5gC6i9TVkgJ8ODcu8neFXxwbHfE7COr%2Fw%3D&reserved=0) Krishna, P., Majumdar, A., & [**Bose, I**](https://neoma-bs.fr/professeurs/bose-indranil-2). (2025). *All that glitters is not code? Understanding the predictors of developer popularity and sponsorship on a social coding platform*. Production and Operations Management, 10591478251405119. [https://doi.org/10.1177/10591478251405119](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeFudvdxlaNzGKVH55yEQ%2Fxl-2LUXAmjZ-&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7Ca7d0c0ce34874c40742408de6e29a4c0%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C639069322315809900%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Ne1fpveqAONavqm459TeS8F2shCktensqHsZm5j4wEc%3D&reserved=0) Kucukkoc, I., Finco, S., [**Peron, M**](https://neoma-bs.fr/professeurs/peron-mirco)., & Aydin Keskin, G. (2025). Including mechanical requirements in a bi-objective nesting and scheduling model for additive manufacturing. *European Journal of Operational Research*, *325*(3), 416‑432. Larsen, K. R., Mueller, R. M., [**Bonaretti, D**](https://neoma-bs.fr/professeurs/46567)., Fischer-Preßler, D., Burleson, J. (Jim), Singh, N., Parsons, J., Pillet, J.-C., Sang, L., & Zhang, Z. (Drew). (2025). The item ontology: A tool to elucidate the anatomy of psychometric indicators. *Information Systems Research*, isre.2023.0257. [https://doi.org/10.1287/isre.2023.0257](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeGZoeUtUfMuAtT5Wvljy%2FXjXSs7s6MS3v&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7C5f519942e1594bd4417208de004b305f%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638948520127644016%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=qNuwWKX9Otoub5r3DfNTENrciZE1jbXB9a6ltvKdE9c%3D&reserved=0) Leoni, L., [**Peron, M**](https://neoma-bs.fr/professeurs/peron-mirco)., & De Carlo, F. (2025). Machine learning-based predictive maintenance: Empirical insights of challenges and countermeasures. *Production Planning & Control*, 1‑30. [https://doi.org/10.1080/09537287.2025.2555924](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeGZmzSRCVsalLXUP08Qw%2FmID2Pg2WCIPC&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7C7055a10d734f4c20939f08de154572fe%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638971585207266851%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=MudKEJuycSwq3GN8O1G72SkYAl0Ncfn3Z%2BG5zCysOL0%3D&reserved=0) Liang, Y., Qin, J., & [**Ishizaka, A**](https://neoma-bs.fr/professeurs/ishizaka-alessio). (2025). Assessment of digital economy development with the new multicriteria sorting method: DCMSort. *Omega*, *132*, 103224. Lin, W., Wang, Y., Zhang, Q., [**Peron, M**](https://neoma-bs.fr/professeurs/peron-mirco)., & Lu, J. (2025). Emerging opportunities or paradoxes : Assessing the effect of digital technology adoption on corporate carbon performance. *Journal of Environmental Management*, *391*, 126399. Lolli, F., Coruzzolo, A. M., Forgione, C., [**Peron, M**](https://neoma-bs.fr/professeurs/peron-mirco)., & Sgarbossa, F. (2025). Auto-AzKNIOSH : An automatic NIOSH evaluation with Azure Kinect coupled with task recognition. *Ergonomics*, *68*(10), 1718‑1734. Lolli, F., Coruzzolo, A. M., [**Peron, M**](https://neoma-bs.fr/professeurs/peron-mirco)., & Sgarbossa, F. (2025). Insourcing additive manufacturing for spare parts production : Is it profitable? An extensive analysis and the proposal of a Decision Support System. *International Journal of Production Research*, *63*(11), 3961‑3981. Lopes De Sousa Jabbour, A. B., Laguir, I., Stekelorum, R., & [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam). (2025). The nexus of artificial intelligence and sustainability performance : Unveiling the impact of supply chain transparency and customer pressure on ethical conduct. *Journal of Environmental Management*, *379*, 124847. [**Markovic, S**](https://neoma-bs.fr/professeurs/markovic-stefan)., Iglesias, O., Torres, A., Rivera‐Torres, P., & Koporcic, N. (2025). *Unpacking the relationship between co‐creation and brand equity: A multi‐study approach*. European Management Review, emre.70030. [https://doi.org/10.1111/emre.70030](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeG8MpvbfwiIEW9sZ2ZOw%2FgkkpvWAxJaxR&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7Ca7d0c0ce34874c40742408de6e29a4c0%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C639069322315842370%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=PE15XJfz0Mbt0CjlvxCYMAbqPJh7V1kA20Lng51Cbvw%3D&reserved=0) Modgil, S., [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam)., Kar, A. K., & Tuunanen, T. (2025). How could Generative AI support and add value to non-technology companies – A qualitative study. *Technovation*, *139*, 103124. Müller, S. D., [**Zaggl, M**](https://neoma-bs.fr/professeurs/46507)., Svangaard, R., & Jakobsen, A. M. (2025). Digital Transformation Toward Data-Driven Decision-Making: Theorizing Action Strategies in Response to Transformation Challenges. *Communications of the Association for Information Systems*, *56*, 961-999. Pattanaik, P. K., [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam)., Pani, A. K., Himanshu, U., & Pappas, I. O. (2025). Impact of inter and intra organizational factors in healthcare digitalization: A conditional mediation analysis. *Information Systems Frontiers*, *27*(3), 1275‑1302. Sahoo, S., Kumar, A., Mangla, S. K., & [**Ishizaka, A**](https://neoma-bs.fr/professeurs/ishizaka-alessio). (2025). Examining the effects of industry 4. 0 adoption, information acquisition capability, and organizational ambidexterity on innovation and circular economy performance. *Business Strategy and the Environment*, *34*(2), 1590‑1606. [**Sbrana, G**](https://neoma-bs.fr/professeurs/sbrana-giacomo)., & Silvestrini, A. (2025). The structural Theta method and its predictive performance in the M4-Competition. *International Journal of Forecasting*, 41(3), 940‑952. [**Sbrana, G**](https://neoma-bs.fr/professeurs/sbrana-giacomo). (2025). Markov Walk and Walmart sales prediction. *Journal of the Operational Research Society*, 1‑12. [https://doi.org/10.1080/01605682.2025.2569661](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeGZmzSRCVsalLXUP08Qw%2FBk42KeUmD1mq&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7Ca0469ad7050e40039b2a08de2da2de0e%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638998374721556883%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=fKh9c2Wn8r31Mo5FCUxhn9wmy89pGr61ZCzsyxIo5BI%3D&reserved=0) Sedighi‐Maman, Z., Gupta, A., Wilkerson, G. B., & [**Popovič, A**](https://neoma-bs.fr/professeurs/popovic-ales). (2025). Machine learning approaches for improved understanding of factors associated with history of sport‐related concussion. *Risk Analysis*, risa.70061. [https://doi.org/10.1111/risa.70061](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeGuP0vMMCrMdAwzkqfUk%2FbrsqeswhYeay&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7C5f519942e1594bd4417208de004b305f%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638948520127705747%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=qhCZhKOTuJ316bTz623XX5wziZAavwy1Us0QGY4n6tk%3D&reserved=0) Sègbotangni, E. A., Laguir, I., & [**Gupta, S**](https://neoma-bs.fr/professeurs/gupta-shivam). (2025). Exploring the effect of supply chain integration and supply chain transparency on SME environmental performance under conditions of environmental unpredictability. *Journal of Environmental Management*, *375*, 124225. [**Trinh, T.**](https://neoma-bs.fr/professeurs/trinh-tri) (2025). The effect of modern information technology on corporate payout policy. Evidence from EDGAR implementation. *Journal of Economic Studies*, *52*(5), 872‑886. Tsirozidis, G., Kirk, U. B., & [**Zaggl, M**](https://neoma-bs.fr/professeurs/46507). A. (2025). Benefits for thee, not for me? mHealth engagement through the lens of privacy calculus theory and trust. *Behaviour & Information Technology*, *44*(19), 4663‑4683. **Yang, F**., Qian, Y., & Xie, H. (2025). Addressing endogeneity using a two-stage copula generated regressor approach. *Journal of Marketing Research*, *62*(4), 601‑623. [**Zaggl, M. A**](https://neoma-bs.fr/professeurs/46507)., Block, J., & Wissel, J. (2025). Certification of open source software compliance: Insights from a conjoint experiment. *Information Systems Journal*, isj.70014. [https://doi.org/10.1111/isj.70014](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fr.mailing.neoma-bs.fr%2Fmk%2Fcl%2Ff%2Fsh%2FSMK1E8tHeFufagQ3jsIfsQsD1bXS%2Fi2GimHheJd2h&data=05%7C02%7Cemilie.breton%40neoma-bs.fr%7C5f519942e1594bd4417208de004b305f%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C638948520127726017%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=qKGGge0LIWpzIYO8NGIgRKOGJ1r8KwqOtaUNpnM%2B8zk%3D&reserved=0) Zhang, S., Chen, R., [**Wu, J**](https://neoma-bs.fr/professeurs/wu-jian)., & Zhu, N. (2025). Scale measurement and economic effect evaluation of smart agriculture in China. *Socio-Economic Planning Sciences*, *99*, 102195. ## Seminars and workshops ## 2023-24 - **Research Talk – Thursday, 12 October, 2023**: Ning Zhong (assistant professor of marketing at Smeal College of Business, Pennsylvania State University). Using Text Analytics Models to Examine Consumer Mobility Patterns. ### The AI, Data Science & Business, Insights & Value Creation sub-area - **Research Talk –** **Monday, 18 December, 2023, Paris campus**: “Exploring the Power of Advanced Social Network Analysis in Understanding Business and Social Dynamics”, Giuseppe Giordano (University of Salerno). - **Research Talk – Wednesday, 15 May and Thursday 16 May, Reims Campus**: Prof. Fan Yang Wallentin, Uppsala University. Prof. Wallentin’s research interests focus on the theory and applications of structural equation modelling and other types of multivariate statistical analysis, particularly their applications in the social and behavioural sciences. - **Eye-Tracking Workshop – Thursday, 23 May, Rouen Campus**: by Prof. Michel Wedel, Distinguished University Professor (PepsiCo Chair in Consumer Science), Robert H. Smith School of Business, University of Maryland. The eye-tracking workshop is open to all NEOMA Faculty and PhD students, as well as research collaborators from other business schools. - **Research Talk – Friday, 24 May, Rouen Campus and hybrid**: Research Talk: “Strategic Merchant Competitions and Growth Opportunities for Small Deal Platforms” by Prof. Jie Zhang, Dean’s Professor of Marketing, Harvey Sanders Fellow of Retail Management, Robert H. Smith School of Business, University of Maryland. - **Research Talk – Thursday, 6 June 2024, Reims Campus**: Professor Riccardo Vecchio from the University of Naples Federico II. Professor Vecchio is renowned for his expertise in Wine and Food Marketing, Consumer Behavior, and Experimental Economics, making his research focus highly relevant to the themes of the Chair. ## Research impact **Pédagogie** **Exemples de cours associés à ce sous-domaine :** "Data Analytics for Strategic Decisions", "Financial Data & Analytics", "Blockchain and Fintech", "Data Science for Finance", "Big Data for Finance", "Machine Learning and Artificial Intelligence in Finance",” "Digital Markets and Society", "Search Engine Marketing and Community Management", "UX Design", "Unstructured Data Analysis", "Data Analysis and Business Intelligence", "Machine Learning and Artificial Intelligence for Business", "Product, Design and Innovation", "Ethics, Consumption and Technology" *Festival Pint of Science 2021.* Gaël Bonnin a parlé de l’impact de la réalité virtuelle sur l’attractivité des attractions touristiques lors du festival Pint of Science, un événement national visant à démystifier la recherche scientifique et la rendre accessible au grand public. [Voir le replay](https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.vml-tye.com%2Fgo.php%3Flien%3D29909500%26editrack%3DbatALprj&data=04%7C01%7Csylvie.jolly%40neoma-bs.fr%7C6ad1964aa2f9430eac4708d939ff93ab%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C637604592162835881%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=1U3g86L%2F7vdy%2B376vp2v17p3GK%2FhRtPEdNZ4TkiPGSU%3D&reserved=0) (à 39:40) **Chaires, partenaires et projets financés** Le Pôle comprend deux projets de recherche financés en externe : - AdoptBlockChain (Région Grand Est), dont l’objectif est d’étudier l’adoption de la technologie blockchain et son impact dans le contexte de la chaîne d’approvisionnement. - L’adoption de l’IA par les entreprises de Reims (Grand Reims). Son objectif est d’évaluer l’utilisation des technologies d’IA par les entrepreneurs et les agriculteurs locaux afin de comprendre les résistances et évaluer l’impact sur les entreprises de son adoption. Le Pôle intègre aussi [l’Institut SPOC](https://neoma-bs.fr/a-propos-de-la-faculte/recherche/poles-chaires-instituts/spoc). Créé en 2015 avec une orientation de recherche appliquée, l’objectif de l’Institut SPoC est d’améliorer l’adoption ainsi que les conséquences sociales et commerciales du développement de la robotique. ## In the media **FNEGE Médias :** Giacomo Sbrana établit des prévisions avec une tendance de modèle tempéré utilisant une approche structurelle. [Regarder la vidéo](https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.vml-tye.com%2Fgo.php%3Flien%3D29599017%26editrack%3Db4e6bf45d95b76f&data=04%7C01%7Csylvie.jolly%40neoma-bs.fr%7Ca0f3de7968d14635924c08d90b258685%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C637553078102266955%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=n260%2FY7s0lGq%2B3DW7LDtssreX6h40TfAaXZ22S1LK8o%3D&reserved=0) [ ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/2951-trinchera-laura.jpg?itok=iOVqUBAh) TRINCHERA Laura Professeur Système d'Information, Supply Chain Management & aide à la Décision ](https://neoma-bs.fr/professeurs/trinchera-laura) ### Key Facts - + de 50 projets de recherche - + de 20 bourses internes et externes - + de 30 professeurs travaillant sur des projets - 104 cours - Institut SPOC ### Chairs, partners and financed projects ![](/sites/default/files/styles/large/public/img/Logo_Grand-Reims.jpg?itok=ZQdbbAbi) ![](/sites/default/files/styles/large/public/img/Logo_GrandEst.png?itok=d6eL5631) ![](/sites/default/files/styles/large/public/img/Logo_SPOC-Research-institute.png?itok=2YUyvBRG)