![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# MANDLER Timo { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "MANDLER\u0020Timo", "item": "https://neoma-bs.fr/node/36690.md" } ] } - [Accueil](https://neoma-bs.fr/) - MANDLER Timo ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/133882-mandler-timo.jpg?itok=-9Pw_noQ)MANDLER Timo Professeur - À propos - Publications académiques [Marketing](https://neoma-bs.fr/departements/marketing) PhD en administration des affaires Timo Mandler est Professeur Associé de Marketing à NEOMA BS. Il a obtenu sonPh.D. avec distinction à l’université de Hambourg. Ses recherches portent sur lesenjeux du marketing contemporain à l’ère de la mondialisation et de latransformation numérique. Elles se distinguent par une approche internationale,l’utilisation combinée de données primaires et secondaires, ainsi que par desméthodes d’analyse rigoureuses. Ses travaux ont été publiés dans des revues depremier plan telles que Journal of the Academy of Marketing Science, Journal ofProduct Innovation Management, Journal of International Business Studies,Journal of International Marketing, entre autres. Il occupe également les fonctionsde rédacteur en chef adjoint au Journal of International Marketing et àl’International Marketing Review. Voici son site internet: www.timo-mandler.com ## Récentes contributions académiques MANDLER, T., "Invited Talk on Why and How to Build Your Academic Brand" *Montpellier Business School*. 2025, Montpellier, France MANDLER, T., "Invited Talk on Building Your Academic Brand" *University of Leicester*. 2025, Leicester, Royaume-Uni MANDLER, T., "Invited Talk on AI Tools for Marketing Research”" *Aston Business School*. 2025, Royaume-Uni ## Publications MANDLER, T., G. P. CZIEHSO, T. SCHAEFERS, A. KUPFER, A. MAFAEL, "This article is… Consumer reactions to unfinished teasers for digital content", *Psychology and Marketing*, Décembre 2024, vol. 41, no. 12, pp. 2977-2991 DOI : [ 10.1002/mar.22098 ](https://dx.doi.org/10.1002/mar.22098) YUAN, R., Y. CHEN, T. MANDLER, "It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms", *Journal of Business Research*, Mai 2024, vol. 178, pp. 114658 DOI : [ 10.1016/j.jbusres.2024.114658 ](https://dx.doi.org/10.1016/j.jbusres.2024.114658) DESVEAUD, K., T. MANDLER, M. EISEND, "A meta-model of customer brand loyalty and its antecedents", *Journal of Business Research*, Avril 2024, vol. 176, pp. 114589 DOI : [ 10.1016/j.jbusres.2024.114589 ](https://dx.doi.org/10.1016/j.jbusres.2024.114589) MANDLER, T., F. BARTSCH, K. P. ZEUGNER-ROTH, "Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects", *Journal of Business Research*, Septembre 2023, vol. 164, pp. 113941 DOI : [ 10.1016/j.jbusres.2023.113941 ](https://dx.doi.org/10.1016/j.jbusres.2023.113941) MANDLER, T., F. BARTSCH, T. KRÜGER, K. A. KIM, C. M. HAN, "Consumer animosity: the mitigating effect of perceived brand globalness", *International Marketing Review*, Avril 2023, vol. 40, no. 2, pp. 365-384 DOI : [ 10.1108/IMR-08-2022-0186 ](https://dx.doi.org/10.1108/IMR-08-2022-0186) ÖZSOMER, A., B. SIMONIN, T. MANDLER, "Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance", *Journal of International Marketing*, Juin 2023, vol. 31, no. 2, pp. 6-24 DOI : [ 10.1177/1069031X221130740 ](https://dx.doi.org/10.1177/1069031X221130740) ZEISSLER, J., T. MANDLER, J. KIM, "What Drives Royalty Rates in International Franchising?", *Journal of International Marketing*, Juin 2023, vol. 31, no. 2, pp. 103-123 DOI : [ 10.1177/1069031X221123265 ](https://dx.doi.org/10.1177/1069031X221123265) ELGAAIED-GAMBIER, L., T. MANDLER, "Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content", *Ecological Economics*, Septembre 2021, vol. 187, pp. 107089 DOI : [ 10.1016/j.ecolecon.2021.107089 ](https://dx.doi.org/10.1016/j.ecolecon.2021.107089) BARBAROSSA, C., T. MANDLER, "Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises", *Journal of International Marketing*, Juin 2021, vol. 29, no. 2, pp. 26-44 DOI : [ 10.1177/1069031X20983806 ](https://dx.doi.org/10.1177/1069031X20983806) MANDLER, T., B. SEZEN, J. CHEN, A. ÖZSOMER, "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda", *Journal of Business Research*, Mars 2021, vol. 125, pp. 416-435 DOI : [ 10.1016/j.jbusres.2020.12.023 ](https://dx.doi.org/10.1016/j.jbusres.2020.12.023) CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three decades of research on loyalty programs: A literature review and future research agenda", *Journal of Business Research*, Janvier 2021, vol. 124, pp. 179-197 DOI : [ 10.1016/j.jbusres.2020.11.057 ](https://dx.doi.org/10.1016/j.jbusres.2020.11.057) MANDLER, T., F. BARTSCH, C. M. HAN, "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness", *Journal of International Business Studies*, Octobre 2021, vol. 52, no. 8, pp. 1559-1590 DOI : [ 10.1057/s41267-020-00312-2 ](https://dx.doi.org/10.1057/s41267-020-00312-2) MANDLER, T., M. JOHNEN, J.-F. GRÄVE, "Can’t help falling in love? How brand luxury generates positive consumer affect in social media", *Journal of Business Research*, Novembre 2020, vol. 120, pp. 330-342 DOI : [ 10.1016/j.jbusres.2019.10.010 ](https://dx.doi.org/10.1016/j.jbusres.2019.10.010) DIAMANTOPOULOS, A., V. DAVVETAS, F. BARTSCH, T. MANDLER, M. ARSLANAGIC-KALAJDZIC, M. EISEND, "On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment", *Journal of International Marketing*, Décembre 2019, vol. 27, no. 4, pp. 39-57 DOI : [ 10.1177/1069031X19865527 ](https://dx.doi.org/10.1177/1069031X19865527) MANDLER, T., "Beyond reach: an extended model of global brand effects", *International Marketing Review*, Janvier 2019, vol. 36, no. 5, pp. 647-674 DOI : [ 10.1108/IMR-01-2018-0032 ](https://dx.doi.org/10.1108/IMR-01-2018-0032) MANDLER, T., S. WON, K. KIM, "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?", *Journal of Business Research*, Novembre 2017, vol. 80, pp. 197-209 DOI : [ 10.1016/j.jbusres.2017.05.014 ](https://dx.doi.org/10.1016/j.jbusres.2017.05.014) ## Conferences MANDLER, T., "Identifying Innovative and High Impact Sustainable Marketing Research Directions for International Marketing Scholars" dans *AMA Winter Academic Conference*, 2025 MANDLER, T., J. R. K. WICHMANN, "The RISE of Digital Platforms" dans *AIB Conference*, 2024, Seoul, Corée, République De MANDLER, T., J. R. K. WICHMANN, "The RISE of Digital Platforms" dans *AMA Conference*, 2024, St Pete Beach, États-Unis MANDLER, T., K. DESVEAUD, A. COLICEV, T. HAKKARAINEN, "Cross-National Spillover Effects of Corporate Social Irresponsibility," dans *EMAC Conference*, 2023, Odense, Danemark MANDLER, T., K. DESVEAUD, A. COLICEV, T. HAKKARAINEN, "International Spillover Effects of ESG Crises" dans *AMA Conference*, 2023, Nashville, États-Unis ÖZSOMER, A., B. SIMONIN, T. MANDLER, "Marketing Agility in Subsidiaries: The Dual Role of Market Orientation and Marketing Program Standardization on Performance" dans *AMA Conference*, 2023, Nashville, États-Unis SEZEN, B., T. MANDLER, A. BARRIOS FAJARDO, "Voting with Your Wallet: On the Relationship Between Political Ideology and Global Brand Performance" dans *AIB Conference*, 2022, Miami, États-Unis MANDLER, T., F. BARTSCH, K. KIM, T. KRÜGER, C. MIN HAN, "Consumer Animosity: The Mitigating Effect of Perceived Brand Globalness" dans *AMA Global Marketing SIG Conference*, 2022, Chania, Croatie BARTSCH, F., T. MANDLER, "How Brand Localness Contributes to Global Brand Equity: An Empirical Investigation of Two Theoretical Pathways" dans *AMA Global Marketing SIG Conference*, 2021, Taormina, Italie ZEISSLER, J., T. MANDLER, J. KIM, "What Drives Royalty Rates in International Franchising?" dans *AMA Winter Educators Conference and the Journal of International Marketing Theory and Practice in Global Marketing Workshop*, 2021, Online CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three Decades of Research on Loyalty Programs: A Literature Review and Future Research Agenda" dans *Global Marketing Conference*, 2020, Seoul, Corée, République De MANDLER, T., C. HAIDUK, "Drivers of Pre-Release Consumer Buzz" dans *Regional EMAC Conference*, 2019, St Petersburg, Russie, Fédération De MANDLER, T., F. BARTSCH, M. GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions" dans *AMA Global Marketing SIG Conference*, 2019, Buenos Aires, Argentine MANDLER, T., M. JOHNEN, J.-F. GRÄVE, "Can’t Help Falling in Love: How Luxury Brands Generate Consumer Affect in Social Media" dans *Global Marketing Conference*, 2018, Tokyo, Japon MANDLER, T., F. BARTSCH, C. MIN HAN, "Building Brand Credibility in Post- Globalizing Markets: The Role of Perceived Brand Globalness and Cultural Symbolism" dans *AMA Global Marketing SIG Conference*, 2018, Fira, Grèce BARTSCH, F., T. MANDLER, "The Differential Effect of Global Brand Localness: How ‘Glocal’ Brands Create Value" dans *SALTY Conference on Quantitative Marketing*, 2017, Hamburg, Allemagne MANDLER, T., "Beyond Reach: An Extended Model of Global Brand Effects" dans *AMA Global Marketing SIG Conference*, 2017, Havana, Cuba MANDLER, T., S. WON, K. KIM, "Does Dressing Foreign Really Pay Off? Consumers’ Cognitive and Affective Responses to Brand Origin Misperception" dans *EMAC Research Camp*, 2016, Vienna, Autriche BARTSCH, F., T. MANDLER, "The Value of Consumer Dispositions as Moderators in Global Branding Research" dans *Global Marketing Conference*, 2016, Hong Kong, Chine MANDLER, T., "Beyond Reach: Disentangling the Global Brand Effect" dans *EMAC Conference*, 2016, Oslo, Norvège ## Séminaires de recherche MANDLER, T., "Invited Talk on Why and How to Build Your Academic Brand" *Montpellier Business School*. 2025, Montpellier, France MANDLER, T., "Invited Talk on Building Your Academic Brand" *University of Leicester*. 2025, Leicester, Royaume-Uni MANDLER, T., "Invited Talk on AI Tools for Marketing Research”" *Aston Business School*. 2025, Royaume-Uni MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" *Katholische Universtität Eichstätt-Ingolstadt*. 2024, Allemagne MANDLER, T., "Invited Talk on “Cross-National Spillover Effects of Adverse ESG Incidents"" *Durham University Marketing & International Business (MIB) Center*. 2023, Royaume-Uni MANDLER, T., "Invited Talk titled “Cross-National Spillover 11/2023 Effects of Adverse ESG Incidents”" *VU Amsterdam*. 2023, Pays-Bas MANDLER, T., "Invited Talk on Global Marketing in a Digitally Connected World" *Michigan State University (MSU) & Texas A&M University (TAMU), Research Spotlight Series*. 2023, États-Unis MANDLER, T., "Invited Talk titled “Cross-National Spillover Effects of Corporate Social Irresponsibility”" *Stockholm School of Economics*. 2023, Suède MANDLER, T., "Guest Lecture on Contemporary Perspectives on International Marketing" *Unikversity of Split*. 2023, Croatie MANDLER, T., "Invited Talk titled “A Branding Perspective on Academic Careers”" *University of Strathclyde*. 2022, Royaume-Uni MANDLER, T., "Invited Talk titled “Building Your Academic Brand”" *Stockholm School of Economics*. 2022, Stockholm, Suède MANDLER, T., "Invited talk titled “A Branding Perspective on Academic Careers”" *Durham University Marketing & International Business (MIB)*. 2022, Durham, Royaume-Uni MANDLER, T., "Invited Talk on Academic Networking" *AFM Publication Booster Program*. 2022, France MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" *Katholische Universtität Eichstätt-Ingolstadt*. 2021, Allemagne MANDLER, T., "Research Talk on Pre-Release Consumer Buzz" *SolBridge International School of Business*. 2021, Daejon, Corée, République De MANDLER, T., "Research Talk on Pre-Release Consumer Buzz" *LUISS Business School*. 2021, Rome, Italie MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" *Katholische Universtität Eichstätt-Ingolstadt*. 2020, Allemagne MANDLER, T., "Guest Lecture on Global Marketing" *Hanyang University Business School*. 2019, Seoul, Corée, République De MANDLER, T., "Guest Lecture titled “Understanding the World”" *Hanyang University Business School*. 2018, Seoul, Corée, République De MANDLER, T., "Guest Lecture on Global Marketing" *Hanyang University Business School*. 2017, Seoul, Corée, République De MANDLER, T., "Research Talk on Brand Origin Misperception" *Yonsei University*. 2016, Seoul, Corée, République De