![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# YU Maxine

 

 

 
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	 - [Accueil](https://neoma-bs.fr/)
- YU Maxine
 
  

 

    ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/41264-yu-maxine.jpg?itok=s3SoQemA)YU Maxine

 Professeur assistant

  

 <maxine.yu@neoma-bs.fr> 

 

 

 

 - À propos
 - Publications académiques
 
  

 

    [Stratégie &amp; Entrepreneuriat](https://neoma-bs.fr/departements/strategie-entrepreneuriat) 

    Doctorat Comportement des organisations et stratégie, Management et Entrepreneuriat 

 

Maxine (Yinmiao) Yu est Professeur Assistant de Stratégie et d'Entrepreneuriat à NEOMA Business School. Maxine s'intéresse aux évaluations sociales des organisations dans le contexte d'événements négatifs tels que les fautes professionnelles. Ses recherches explorent les facteurs qui contribuent aux variations des réactions des acteurs du marché face à des événements négatifs similaires et examinent les implications de ces divergences. Ses travaux ont été présentés lors de conférences majeures dans le domaine de la gestion, notamment la réunion annuelle de l'Academy of Management, la conférence annuelle de la Strategic Management Society et le colloque international annuel du European Group for Organizational Studies.

Maxine enseigne la responsabilité sociale des entreprises à NEOMA Business School. Outre son PhD en Management de l'Imperial College London (Royaume-Uni), elle est titulaire d’un MSc in Business (Marketing) de l'University of Warwick, d'un MS en Integrated Marketing Communications du Northwestern University et d'un MRes in Business de l'Imperial College Business School.

 

 ###  Domaines de recherche 



- Mauvaise gestion et scandales
- Evaluations sociales
- Crises et gestion des impressions
- Crisis and impression management
 
  

 

##   Récentes contributions académiques  

 MISHINA, Y., M. YU, D. DAVID GOMULYA, "Woulda, Shoulda, Coulda? The Impact of Predictive, Prescriptive, and Prospective Expectations on Stakeholder Reactions", *Academy of Management Journal*, Septembre 2025, vol. 0, no. ja  DOI : [ 10.5465/amj.2024.0135 ](https://dx.doi.org/10.5465/amj.2024.0135)

  

 

 MISHINA, Y., M. YU, D. M. GOMULYA, "What A Surprise! Whether And How Evaluator Disagreement Dampens Expectancy Violations", *Academy of Management Proceedings*, vol. 2023, no. 1, 2023, London, Royaume-Uni  DOI : [ 10.5465/AMPROC.2023.14137abstract ](https://dx.doi.org/10.5465/AMPROC.2023.14137abstract)

  

 

 YU, M., "Damaged Goods in the Labor Market? How Performance Feedback Influences Employment of Wrongdoers" dans *Oxford Annual Reputation Symposium*, 2022, Oxford, Royaume-Uni 

 

 

 

##   Publications  

 MISHINA, Y., M. YU, D. DAVID GOMULYA, "Woulda, Shoulda, Coulda? The Impact of Predictive, Prescriptive, and Prospective Expectations on Stakeholder Reactions", *Academy of Management Journal*, Septembre 2025, vol. 0, no. ja  DOI : [ 10.5465/amj.2024.0135 ](https://dx.doi.org/10.5465/amj.2024.0135)

  

 

 

 

 

##   Conferences  

 MISHINA, Y., M. YU, D. M. GOMULYA, "What A Surprise! Whether And How Evaluator Disagreement Dampens Expectancy Violations", *Academy of Management Proceedings*, vol. 2023, no. 1, 2023, London, Royaume-Uni  DOI : [ 10.5465/AMPROC.2023.14137abstract ](https://dx.doi.org/10.5465/AMPROC.2023.14137abstract)

  

 

 YU, M., "Damaged Goods in the Labor Market? How Performance Feedback Influences Employment of Wrongdoers", *Academy of Management Proceedings*, vol. 2022, no. 1, 2022  DOI : [ 10.5465/AMBPP.2022.223 ](https://dx.doi.org/10.5465/AMBPP.2022.223)

  

 

 YU, M., C. SILVESTRI, L. DONG, Y. MISHINA, "Safety in Numbers? How Reputation and Salience of Misconduct Change Group Size Effect on Punishment", *Academy of Management Proceedings*, vol. 2021, no. 1, pp. 14686, 2021, Online  DOI : [ 10.5465/AMBPP.2021.14686abstract ](https://dx.doi.org/10.5465/AMBPP.2021.14686abstract)

  

 

 YU, M., "Damaged Goods in the Labor Market? How Social and Historical Aspirations Influence Organizational Decisions to Employ Actors with Misconduct Records" dans *37th EGOS Colloquium*, 2021, Amsterdam (Online), Pays-Bas 

 YU, M., "The Birth of Repeat Offenders: Historical Cases’ Legacies on Evaluations of Organizational Misconduct." dans *36th EGOS Colloquium*, 2020, Hamburg(Online), Allemagne 

 

 

 

##   Contributions dans une conférence  

 YU, M., "Damaged Goods in the Labor Market? How Performance Feedback Influences Employment of Wrongdoers" dans *Oxford Annual Reputation Symposium*, 2022, Oxford, Royaume-Uni 

 YU, M., "The Birth of Repeat Offenders: Historical Cases’ Legacies on Stakeholders’ Evaluations of Organizational Misconduct" dans *SMS 41st Annual Conference*, 2021, Toronto(Online), Canada 

 YU, M., "Safety in Numbers? How Reputation and Others’ Misconduct Change the Effect of Group Size on Punishment" dans *SMS 40th Annual Conference*, 2020, London (Online), Royaume-Uni