![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# QUERCI Ilaria { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "QUERCI\u0020Ilaria", "item": "https://neoma-bs.fr/node/31469.md" } ] } - [Accueil](https://neoma-bs.fr/) - QUERCI Ilaria ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/41258-querci-ilaria.jpg?itok=yMZLlPKc)QUERCI Ilaria Professeur assistant - À propos - Publications académiques [Marketing](https://neoma-bs.fr/departements/marketing) Doctorat, Gestion, banque et sciences des matières premières, filière gestion Ilaria Querci est Professeur Assistant de Marketing à NEOMA Business School. Elle a obtenu son PhD à Sapienza University à Rome et a été chercheuse postdoctorale à Ca' Foscari University à Venise. Ses recherches portent sur l'interaction humaine avec les technologies de l'IA, notamment en ce qui concerne les relations entre consommateurs et objets intelligents, la résistance des consommateurs à l'adoption des technologies de l'IA et les préoccupations en matière de protection de la vie privée à l'égard des technologies de l'IA. Elle s'intéresse également aux comportements pro-environnementaux. Ses travaux ont été publiés dans Psychology & Marketing, Technovation et Journal of Business Research. Elle a également présenté ses travaux lors de conférences internationales sur le marketing telles que la Conférence de European Marketing Academy Conference (EMAC) et l'Association for Consumer Research (ACR). ### Domaines de recherche - Obstacles à l'adoption par les consommateurs de produits compatibles avec l'IA - Les préoccupations des consommateurs en matière de confidentialité dans les contextes alimentés par l'IA - Relations consommateur-objet intelligent - Interactions homme-machine ## Récentes contributions académiques GRAPPI, S., S. ROMANI, L. MONSURRÒ, I. QUERCI, R. P. RICHARD BAGOZZI, "Customer delight in AI-driven services", *Journal of Business Research*, Janvier 2026, vol. 203, pp. 115808 DOI : [ 10.1016/j.jbusres.2025.115808 ](https://dx.doi.org/10.1016/j.jbusres.2025.115808) MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "The negative social roles of virtual conversational agents in consumer interactions", *Qualitative Market Research: An International Journal*, Juin 2026 DOI : [ 10.1108/QMR-05-2025-0121 ](https://dx.doi.org/10.1108/QMR-05-2025-0121) BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" dans *53rd European Marketing Academy,*, pp. (119544), 2024 ## Publications GRAPPI, S., S. ROMANI, L. MONSURRÒ, I. QUERCI, R. P. RICHARD BAGOZZI, "Customer delight in AI-driven services", *Journal of Business Research*, Janvier 2026, vol. 203, pp. 115808 DOI : [ 10.1016/j.jbusres.2025.115808 ](https://dx.doi.org/10.1016/j.jbusres.2025.115808) MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "The negative social roles of virtual conversational agents in consumer interactions", *Qualitative Market Research: An International Journal*, Juin 2026 DOI : [ 10.1108/QMR-05-2025-0121 ](https://dx.doi.org/10.1108/QMR-05-2025-0121) QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", *Technovation*, Avril 2024, vol. 132 DOI : [ 10.1016/j.technovation.2024.102971 ](https://dx.doi.org/10.1016/j.technovation.2024.102971) DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", *Journal of Consumer Policy*, Janvier 2023, vol. 46, pp. 1-25 DOI : [ http://dx.doi.org/10.2139/ssrn.4068548 ](https://dx.doi.org/http://dx.doi.org/10.2139/ssrn.4068548) QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", *Psychology and Marketing*, Octobre 2022, vol. 39, no. 10, pp. 1888–1901 DOI : [ /10.1002/mar.21705 ](https://dx.doi.org//10.1002/mar.21705) QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", *Department of Management, Università Ca' Foscari Venezia Working Paper*, Juillet 2021, vol. 7 DOI : [ 10.2139/ssrn.4151424 ](https://dx.doi.org/10.2139/ssrn.4151424) MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "Consumers' Resistance to the Adoption of Smart Objects: A Relational Perspective", *Advances in Consumer Research*, Janvier 2020, vol. 48, pp. 552-553 ## Chapitres QUERCI, I., "Iperconnessione via interazione consumer to consumer (Hyperconnection through consumer to consumer interaction)" dans *Marketing nell’era dell’iperconnessione*., Ricotta, F. Eds, Editeur Pearson Education, pp. 58-70, 2020 ## Conferences BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" dans *53rd European Marketing Academy,*, pp. (119544), 2024 QUERCI, I., L. MONSURRÒ, S. GRAPPI, S. ROMANI, R. BAGOZZI, "Satisfaction is not enough: the concept of customer delight and its relevance in the AI context" dans *52nd European Marketing Academy,*, pp. (114182), 2023 QUERCI, I., "Artificial Intelligence Creativity Support Tools for Creating social enterprises' Business Models" dans *The DRUID22 Conference*, 2022, Copenhague, Danemark MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "Negative relationships in the interactions between consumers and smart objects" dans *European Marketing Academy,*, vol. 51st, no. 107352, 2022 QUERCI, I., L. MONSURRÒ, "Is it only about Partners and Servants? A qualitative study about positive Smart Speaker social roles" dans *European Marketing Academy*, vol. 50th, no. 104571, 2021 QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Tearing down the rules surrounding the social dilemma: The effect of information detail and control on consumers’ data collection concerns" dans *XVII Annual Conference of the Italian Marketing Academy*, 2020, Varese, Italie MONSURRÒ, L., I. QUERCI, "Partner o Servant? Un’analisi qualitativa dei ruoli sociali degli Smart Speaker (Partner or Servant? A qualitative analysis of Smart Speakers’ social roles)," dans *XVII Annual Conference of the Italian Marketing Academy*, 2020, Varese MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "The dark side of consumer-smart object relationship: A non-user perspective" dans *European Marketing Academy*, 2020, Budapest, Hongrie MONSURRÒ, L., I. QUERCI, "Il lato oscuro delle relazioni tra consumatore e smart object: una prospettiva “non-user” (The dark side of consumer-smart object relationships: a “non-user” persective)" dans *XVI Annual Conference of the Italian Marketing Academy*, *Universita Cattolica*, 2019, Italie QUERCI, I., S. ROMANI, C. BARBAROSSA, F. RICOTTA, "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" dans *Proceedings of the European Marketing Academy*, vol. 48, no. 9725, 2019, Allemagne QUERCI, I., F. RICOTTA, S. ROMANI, "Il mercato degli smart object: un’analisi qualitativa delle barriere all’adozione (The smart object market: a qualitative analysis of the barriers to the adoption)" dans *XV Annual Conference of the Italian Marketing Academy*, 2018, Bari, Italie ## Conference invitations QUERCI, I. - "No consumer is an Island - Relational Disclosure as a Regulatory Strategy to advance Consumers Protection against Microtargeting" - 2022, Vienna, Autriche QUERCI, I. - "No consumer is an island: Relational disclosure as a regulatory strategy to advance consumers protection against microtargeting" - 2022, Italie QUERCI, I. - "L’impatto del digitale sulle politiche di prodotto: user experience, personalizzazione, smart objects e branding" - 2021, Macerata, Italie QUERCI, I. - "Consumatori e Intelligenza artificiale: un’indagine esplorativa della soddisfazione nelle esperienze di interazione" - 2021, Macerata, Italie ## Contributions dans une conférence QUERCI, I., P. PEVERINI, S. ROMANI, R. L. VELLA, L. VISCONTI, "Unveiling the Dark Side of Smart Objects-Consumer Relationships" dans *GW Intelligence of Things Conference*, 2019, Washington, États-Unis QUERCI, I., S. COLACINO, M. DE ANGELIS, F. RICOTTA, "“Fueling go to market: ripensare il «retailing» dei carburanti nell’era della digital transformation (Fueling go to market: rethinking fuel retailing in the digital transformation era)" dans *XV Annual Conference of the Italian Marketing Academy*, 2018, Bari, Italie