![](https://neoma-bs.fr/sites/default/files/uploaded_images/profs-neoma_0.png)# LI Jing { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Accueil", "item": "https://neoma-bs.fr/" }, { "@type": "ListItem", "position": 2, "name": "LI\u0020Jing", "item": "https://neoma-bs.fr/node/30350.md" } ] } - [Accueil](https://neoma-bs.fr/) - LI Jing ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/40244-li-jing.jpg?itok=P9ftLThc)LI Jing Professeur assistant - À propos - Publications académiques [Système d'Information, Supply Chain Management & aide à la Décision](https://neoma-bs.fr/departements/systeme-dinformation-supply-chain-management-aide-la-decision) PhD en management des systèmes d'information Jing Li est professeur assistante de gestion de la chaîne d'approvisionnement à NEOMA Business School. Les intérêts de recherche de Jing comprennent le commerce électronique, la cybersécurité, le crowdfunding, la blockchain et l'intelligence artificielle. Ses recherches sont publiées dans des revues commerciales internationales de premier plan, notamment Journal of Marketing, Information Systems Research, Journal of Business Ethics, Journal of Business Research, Journal of the Association for Information Science and Technology, et Information & Management. Jing fait office de réviseur ad hoc pour plusieurs revues, dont le Journal of Marketing, Information & Management, Information Technology and Management et Internet Research, entre autres. ### Domaines de recherche - Customer Relationship Management - Generative Artificial Intelligence - E-commerce - User-generated Content ## Récentes contributions académiques LI, J., X. XU, E. W. T. NGAI, "How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude", *Internet Research: Electronic Networking Applications and Policy*, Novembre 2024, vol. 34, no. 6, pp. 2232-2256 DOI : [ 10.1108/INTR-01-2023-0025 ](https://dx.doi.org/10.1108/INTR-01-2023-0025) LI, J., X. XU, E. W. T. NGAI, "Presentational effects of photos and text in electronic word-of-mouth on consumer decisions", *Internet Research: Electronic Networking Applications and Policy*, Avril 2023, vol. 33, no. 2, pp. 473-499 DOI : [ 10.1108/INTR-03-2021-0143 ](https://dx.doi.org/10.1108/INTR-03-2021-0143) ZENG, F., Q. YE, Z. YANG, J. LI, Y. A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", *Journal of Business Ethics*, Avril 2022, vol. 176, no. 4, pp. 781-798 DOI : [ 10.1007/s10551-020-04626-x ](https://dx.doi.org/10.1007/s10551-020-04626-x) ## Publications LI, J., X. XU, E. W. T. NGAI, "How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude", *Internet Research: Electronic Networking Applications and Policy*, Novembre 2024, vol. 34, no. 6, pp. 2232-2256 DOI : [ 10.1108/INTR-01-2023-0025 ](https://dx.doi.org/10.1108/INTR-01-2023-0025) LI, J., X. XU, E. W. T. NGAI, "Presentational effects of photos and text in electronic word-of-mouth on consumer decisions", *Internet Research: Electronic Networking Applications and Policy*, Avril 2023, vol. 33, no. 2, pp. 473-499 DOI : [ 10.1108/INTR-03-2021-0143 ](https://dx.doi.org/10.1108/INTR-03-2021-0143) ZENG, F., Q. YE, Z. YANG, J. LI, Y. A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", *Journal of Business Ethics*, Avril 2022, vol. 176, no. 4, pp. 781-798 DOI : [ 10.1007/s10551-020-04626-x ](https://dx.doi.org/10.1007/s10551-020-04626-x) LI, J., X. XIN XU, N. ERIC, "Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness", *Information & Management*, Décembre 2021, vol. 58, no. 8, pp. 103549 DOI : [ 10.1016/j.im.2021.103549 ](https://dx.doi.org/10.1016/j.im.2021.103549) DU, Q., J. LI, Y. DU, G. A. WANG, W. FAN, "Predicting crowdfunding project success based on backers' language preferences", *Journal of the Association for Information Science and Technology (JASIST)*, Décembre 2021, vol. 72, no. 12, pp. 1558-1574 DOI : [ 10.1002/asi.24530 ](https://dx.doi.org/10.1002/asi.24530) LI, J., X. LUO, X. LU, T. MORIGUCHI, "The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?", *Journal of Marketing*, Juillet 2021, vol. 85, no. 4, pp. 123-140 DOI : [ 10.1177/0022242920959043 ](https://dx.doi.org/10.1177/0022242920959043) ZENG, F., Q. YE, J. LI, Z. YANG, "Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox", *Journal of Business Research*, Janvier 2021, vol. 124, pp. 667-675 DOI : [ 10.1016/j.jbusres.2020.02.006 ](https://dx.doi.org/10.1016/j.jbusres.2020.02.006) LUO, X., X. LU, J. LI, "When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization", *Information Systems Research*, Décembre 2019, vol. 30, no. 4, pp. 1203-1227 DOI : [ 10.1287/isre.2019.0859 ](https://dx.doi.org/10.1287/isre.2019.0859) ## Conferences LI, J., X. XU, "Walking Customers from Business to Friend Relationships" dans *ICIS*, 2018, San Francisco, CA LI, J., X. XU, E. NGAI, "Investigation on Ratio and Magnitude of Helpfulness Votes" dans *AMCIS*, 2018, New Orleans, LA LI, J., X. LUO, "The Double-Edged Effects of E-Commerce Cart Retargeting" dans *CODE @ MIT*, 2017, Cambridge, MA LI, J., X. LUO, "When and How to Leverage E-commerce Cart Targeting" dans *NYU Conference on Digital Marketing*, 2017, New York, NY LI, J., E. NGAI, "Does Certainty Tone Matter?" dans *AMCIS*, 2016, San Diego, CA