Despite the unprecedented situation we are currently going through, I am pleased to announce that NEOMA has chosen to go ahead with the launch of its new communication campaign. We firmly believe that even when times are hard, it is our responsibility to maintain a constructive and positive discourse regarding the future. |
|
In line with the School's new brand platform launched at the end of 2019, the new advertising campaign is a perfect illustration of the "Be Passionate. Shape The Future" tagline. The campaign has appeared in a range of national and international media since the end of April 2020 with the aim of strengthening the School's brand visibility and awareness in France and abroad. |
|
The creative approach to the campaign, entitled "One Word", is based on a series of inspiring words that embody the School's positioning. Passion, Fulfilment, Encouragement, Transformation, Innovation, Vocation, Immersion... each word, in French and in English, is a declaration of enthusiasm, action, positivism and openness to the future. As you well know, these long-standing values are very much a part of the School's DNA and a reflection of hope that has become all the more relevant in the current situation. |
|
The graphic code continues to capitalise on the School's traditional purple colour and distinctive hemispheres forming the letter "O" of NEOMA, to create a strong visual identity. |
|
Once again, our strategy has been to create a coherent and credible brand message that is firmly in line with the School's historical background. The words we have selected have been taken directly from members of our community and we have opted for visual images that depict NEOMA students in authentic situations on the Rouen and Reims campuses. |
|
The new campaign has the clear objective of strengthening NEOMA's brand awareness and brand image in France and abroad by targeting primarily high school and university students, parents and executives. The strategy focuses on the kind of digital media our target audience tends to be be extremely familiar with. |
|
This communication campaign addressed to all NEOMA Business School stakeholders, is a clear and active demonstration of the School's tagline. The School seeks to highlight the firm commitment it has to its primary objective: to educate passionate students in their quest for meaning, to play a role in the economy, to be inspired and inspiring and capable of building the society of the future: the architects of tomorrow's world. |
|
Although this campaign was not created as a response to today's unprecedented context, it can be taken as a source of inspiration and hope for the post-crisis period and one that we hope you will appreciate. |
|
You can access the visual advertising images here and the videos via the links below: |
|
Benoit ANGER Associate Dean for Corporate Development & Communication |
|
|
|
|
