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Le Monde de NEOMA

Thématiques :

Les séminaires de recherche du département visent à favoriser les échanges intellectuels et à fournir une plateforme de discussion sur les dernières avancées dans le domaine du marketing.

Les séminaires organisés par le département Marketing de NEOMA abordent tous les domaines de recherche relatifs au marketing. Ils sont ouverts à tous.

Contact : Ismail Erzurumlu et Haosheng FAN, coordinateurs des séminaires pour le département Marketing.

Scheduled seminars 2023-2024

The schedule will be updated in a regular basis

November 23, 2023 – 14:00 to 15:00  – Rouen Campus G121 and online 

  • Billur Akdeniz (NEOMA BS- Visiting Scholar and the University of New Hampshire) –  The Impact of Sustainable New Product Development on Consumers’ Attitudes toward Brands in the Luxury Fashion Industry

February 29, 2024 – 14:00 to 14:50 – Rouen Campus E022 and online

  • Prof. Camen The (NEOMA BS) – When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail

Previous seminars



  • Noelle CHUNG (NEOMA): « When Do Business Buyers Offer Suppliers a “Second Chance” After Being Betrayed? The Role of Emotions in Business Buyers’ Betrayal Experience »
  • Fanny CAMBIER (NEOMA): « Fallible Service Robots at the Frontline: How Choice to Interact with Them Improves Service Satisfaction and Repurchase Intentions »
  • Ralf van der Lans (Hong Kong University of Science and Technology): « Online Advertising Suppresses Visual Competition during Planned Purchases »
  • Lana NAN (NEOMA): “Product Assortment Size and Brand Perception”
  • Haosheng Fan (NEOMA): “Role of Pictures on Consumer Price Sensitivity”


  • Stefano PUNTONI (Rotterdam School of Management, Erasmus University, Netherlands): “Consumers and autonomous technology: An emerging framework”
  • Satadruta MOOKHERJEE (NEOMA): “Digital Signaling Strategies: A Comparative Analysis.”
  • P.K. Kannan (Robert H. Smith School of Business at the University of Maryland): “Identifying Market Structure: A Deep Network Representation Learning of Social Engagement”
  • Tom KIM (NEOMA): “Perceived Disease Cause and Preference of Treatments” 
  • Joonas Rokka (EM Lyon): “Doing videography in consumer and marketing research”
  • Julia Pueschel, Maria Carolina Zanette, and Mourad Touzani (NEOMA): “Re-arranging dressing practices: the role of objects in spreading ugly luxury”
  • Xiaoling LI, (London School of Economics and Political Science): “Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry”
  • Jaakko ASPARA (NEOMA): “Effect of intelligence on consumers’ responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers”